Inhalt: Complex sales have multiple influencers and stakeholders, and sometimes face multiple competitors. There are a lot of factors for the buyer to juggle. This complexity can lead to lost revenue, longer sales cycles, and unpredictable outcomes. By understanding the buyer's problem and simplifying the value of your solution, you will be better positioned to close the deal. Watch this course with sales coach Jeff Bloomfield to find out how to systematically navigate the process of a complex sale, and receive the tactics and tools to increase your likelihood of sales success. Learn how to understand your buyers by examining their journey in a new way, and discover how to clearly articulate and defend the unique value of your product. Umfang: 01:33:19.00
Inhalt: Getting a meeting with the C-suite of your top prospect is a high-stakes proposition. By taking this course, you can master selling at the highest executive level. Jeff Bloomfield-sales coach and Braintrust CEO-helps you be better prepared, more confident, and more impactful in your next C-suite sales presentation. He discusses the executive mindset, so you understand how business decisions are evaluated and made, and explains how to research the C-suite of your prospects so you arrive to meetings informed. The remaining chapters explain how to create the right mindset for C-suite selling-and nail the C-suite presentation. You'll leave with practical takeaway that will improve your win rates in front of these valuable stakeholders. Umfang: 01:03:58.00
Inhalt: Trust lies at the foundation of all sales. In this course, former Genentech senior leader and Braintrust founder Jeff Bloomfield taps the world of neuroscience to explain the science of trust and help you determine your own trustworthiness as a salesperson. He reveals the parts of the brain that are triggered in the buying process, and provides a customer-engagement model that presents solutions in such a way that customers will close the sale themselves . . . every time. Gain a deeper appreciation of the human brain and a new way of communicating with your customer. Umfang: 00:56:57.00
Inhalt: Was macht jemanden effektiv beim Verkaufen? Ein ehrliches Bestreben, anderen beim Lösen ihrer Probleme zu helfen. In diesem Training erklärt Jeff Bloomfield, der frühere Genentech-Chef und Gründer von Braintrust, weshalb und wie die besten Verkäufer lernen, die Sicht ihrer Kunden einzunehmen. Er stellt Strategien vor, die Ihnen helfen, sich in die Kunden hineinzuversetzen, ihre Bedürfnisse zu verstehen und Ihr Produkt oder Ihre Dienstleistung als Lösung für deren Probleme zu positionieren. Er zeigt Ihnen außerdem Schritt für Schritt, wie Sie Ihren eigenen Verkaufsprozess gestalten oder Lücken in Ihrem bestehenden erkennen. (Übersetzung des Kurses aus dem Englischen: Claudia Koch) Umfang: 01:01:19.00
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