Inhalt: Affiliate marketing is a complicated, multidisciplinary practice that is often misunderstood. At its heart, it is a performance-based marketing technique in which affiliates are financially rewarded for sending customers to another website to purchase goods or services. If you have a website, blog, or other online property, you too can earn money through affiliate marketing. In this course, instructor Sam Dey explores the basic principles of this powerful technique, explaining how to create a successful affiliate marketing business from the ground up. Sam explores how to create a compelling online brand, apply to the right affiliate programs, and build a successful affiliate marketing strategy that allows you to convert your followers into affiliate sales. Umfang: 01:18:51
Inhalt: Email marketing campaigns, when executed properly, can help you build trust with even the most disengaged customer. In this course, learn how to run successful drip campaigns, which are automated email campaigns that help you meet the needs of your prospective customers. Instructor Sam Dey takes you through each step of a drip marketing campaign, showing you how to nurture your leads, draft effective emails, refine your sales funnel, and measure your results. Upon wrapping up this course, you'll be equipped with strategies that can help you retarget your customers with marketing automation. Umfang: 00:47:02.00
Inhalt: Love them or hate them, search engines are integral to the success of ecommerce sites. If your SEO strategy is not on point, you can miss out on valuable sales opportunities and customers. Join digital marketing consultant Sam Dey for this course, which shows how to use page structuring, keyword-rich content, competitor analysis, and video and image optimization techniques to drive better results for your business. Learn how to conduct an SEO audit, build a silo structure, optimize a product page, and build authority across the web. Plus, get a full checklist to ensure you have everything you need for a rock-solid SEO strategy. Umfang: 00:55:28.00
Inhalt: Looking to gain more exposure in search engine results? In this course, discover how to build an authority site that ranks highly in Google-or simply boost traffic to your current website-by leveraging key SEO tools and techniques. Instructor Sam Dey begins by digging into the fundamentals of SEO, explaining why SEO is a long-term strategy and how on-page and off-page SEO differ. Next, he goes over Google keywords, shares strategies for both on-page and off-page SEO, and provides an introduction to content marketing, including how to craft an effective social media strategy. Upon completing this course, you'll be prepared to optimize your website for major search engines and create an effective SEO strategy for your site. Umfang: 01:10:00.00
Inhalt: Ecommerce means customers can buy products with a click of a button. The question is, will they buy them from you or your competitors? A successful ecommerce marketing strategy will not only help you generate more sales, but also keep those customers coming back for more. In this course digital marketing consultant Sam Dey reveals the marketing tactics and tools you need to increase conversions and revenue. Discover how to build an effective ecommerce site that leverages platforms that customers already love, like Amazon and eBay. Learn how to take advantage of free traffic, and how paid traffic fits into your marketing mix. Finally discover how to optimize touchpoints throughout the marketing funnel-from email to product landing pages-to increase your conversions. Umfang: 01:02:26.00
Inhalt: Today's marketing professionals have a wide array of SEO tools at their disposal. With so many options, it can be challenging to choose the right tools for the right tasks. In this course, Sam Dey covers must-haves for your SEO tool kit, including Google Webmaster Tools, Page Speed Insights, Screaming Frog SEO Spider, Keyword Planner, Google Structured Data, SEMRush, MOz Opensite Explorer, Buzzstream, and more. Not just for pros, these tools can help anyone concerned with their SEO performance to gauge how their site is doing, see how it stacks up against the competition, and make measurable improvements. Umfang: 00:58:52
Inhalt: SEO for ecommerce can be tricky. Everything from the structure of your website to your URLs can impact your search ranking and potentially drive down traffic to your store. That's why you need site optimization strategies and techniques specifically tailored for ecommerce. In this course, learn how to optimize your online store to improve page rankings and build traffic. Instructor Sam Dey shares tips that can help you give your site the best chance of ranking in Google for the keywords that will help you connect with the right customers. Sam walks through setting up your site structure for success, managing broken and redirected links, and using SEO best practices to improve your product pages. He also introduces SERP optimization strategies, including how to optimize your ecommerce videos and social media platforms for search engines. Umfang: 01:02:33
Inhalt: Social media marketing can help you to build a community of followers who grow to know, like, trust, and advocate your brand. In this course, social media SEO expert Sam Dey details how to build an SEO strategy for your social media marketing activities and shows you how to positively impact your company's overall visibility within major search engines such as Google, YouTube, Yahoo, and Bing. Sam also covers opportunities to thoughtfully leverage important aspects of social media, including: building authority, social bookmarking websites, profile optimization, and content creation. He highlights the important role that social media plays with relation to SEO as well as how to effectively optimize social media profiles for increased visibility, followers, and engagement. Build the SEO strategy for your social media marketing efforts with the concrete actions outlined in this course. Umfang: 00:52:36
Inhalt: To sell online, you need more than a stunning website. You need to think like a marketer. Luckily, Shopify was built with marketing in mind. You can create a complete storefront without a line of code, and use the built-in marketing options to drive traffic and maximize online sales. In this course, digital marketing expert Sam Dey focuses on the marketing resources within Shopify, including email marketing, pixel retargeting, and the Shopify affiliate program. Plus, get a step-by-step guide to SEO with Shopify, and learn how to drive paid traffic to your Shopify page and use split testing to ensure your campaigns are effective. With these tips, you can ensure your Shopify store not only looks great, but sells great, too. Umfang: 00:50:10.00
Inhalt: In the modern business landscape, a healthy social media presence is a must for companies large and small, and social media marketing is a must for a healthy professional social media presence. In this course, instructor Sam Dey shares easy-to-use tips for marketing your business on social media. Sam shows you how to research the market and the different types of social media, then goes into how to manage a posting schedule. He discusses how to decide what type of content you should post and where to post it for the most effective impact. Sam explains how to engage influencers and brand advocates, use Google Analytics effectively, boost the reach of your social media campaigns, keep your followers engaged in your content, and more. Umfang: 00:55:08
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