Inhalt: The competitive matrix is a graphic that highlights your unique strengths in relationship to other players in the space. The visual snapshot is easy for investors to parse-but it's more than a pretty picture. As you identify your most relevant strengths and how you stack up against competitors, the process of developing a competitive matrix gives you a greater understanding of your market and your business, as well as a valuable marketing tool. This course explains how to identify the most relevant strengths to plot on your graph, how to identify and evaluate competitors on the matrix, and how to position your business as a market leader. This course was created by EntrepreneurNOW. We are please to offer this training in our library. Umfang: 00:24:35.00
Inhalt: Making money is the very reason your business exists-but entrepreneurs often don't pay enough attention to the financials driving the bottom line. Sound financial planning documents are valuable tools for monitoring progress toward profitability. In this course, you can examine misperceptions about financial planning, different revenue and cost projection models, and concepts such as maximum negative cash flow. Key expense and revenue models and financial statements are discussed, with accompanying worksheets and formulas to help you build your own realistic, credible models. A special workshop session focuses on finding the balance between optimistic projections and conservative estimates, so you can present financial statements that are believable, justifiable, and inspire confidence. This course was created by EntrepreneurNOW. We are please to offer this training in our library. Umfang: 00:57:51.00
Inhalt: What problem does your company solve for customers? Your answer is the reason your business exists. The story of how your company addresses a specific customer need is an essential component of your business plan; not only does it validate your business strategy, but it convinces investors that your company solves a meaningful problem. This course covers strategies for identifying and developing a compelling problem and solution statement, including how to identify customer pain points and highlight the tangible remedies your offering provides. This course was created by EntrepreneurNOW. We are please to offer this training in our library. Umfang: 00:37:16.00
Inhalt: What do you offer your audience that no one else can? Defining your unique competitive advantage not only communicates why customers should choose you; investors also want to know what sets you apart. And as the corne.rstone of your sales and marketing strategy, your unique competitive advantage is the foundation of a successful business launch. This course equips you with a framework for identifying your company's unique competitive advantage, so that you can build on that foundation with confidence. This course was created by EntrepreneurNOW. We are please to offer this training in our library. Umfang: 00:22:28.00
Inhalt: Your market's growth rate is out of your hands-but how you position your business to capitalize on it is entirely within your control. By selecting the most relevant growth rate for your market segment and aligning your company's objectives accordingly, your projections will hold up under scrutiny and set you on the path toward profits. This course solves the challenge of projecting future growth with a framework for researching statistics, methods for calculating growth rates, and a list of pitfalls to avoid. This course was created by EntrepreneurNOW. We are please to offer this training in our library. Umfang: 00:40:49.00
Inhalt: Marketing objectives are the culmination of all of your marketing activities. But you must set concrete and measurable objectives to know whether you've successfully achieved your goals. This course explores the different between weak and strong objectives and ideas for types of objectives to set. It also includes a workshop that prepares you for drafting marketing objectives for your own business. Types of objectives explored include pricing, awareness and branding, social media, site traffic, sales growth, market share, and more. This course was created by EntrepreneurNOW. We are please to offer this training in our library. Umfang: 00:24:59.00
Inhalt: "If you build it, they will come" may be a great movie line, but it doesn't apply to finding customers for a new business. You need to create demand for your product or service. This course outlines the building blocks of a successful marketing and sales program, from social media to net promoter scores. Techniques for identifying the right acquisition programs for your target market and metrics for measuring the effectiveness of initiatives are highlighted throughout. Guidelines for aligning marketing and sales activities with product, positioning, and brand strategy are included, as are methods for calculating cost per acquisition and other key financial planning data. The workshop section helps you create an acquisition plan that connects your business with its first customers. This course was created by EntrepreneurNOW. We are please to offer this training in our library. Umfang: 00:38:55.00
Inhalt: Contrary to popular belief, your business should have plenty of competitors. Thriving competition shows you've pinpointed a viable market. Defining and segmenting your competitors helps you better articulate your company's unique value, while reassuring investors that your offerings will fill an existing need other recognize as an opportunity. In this course, you can learn how to delve deep into the competition, with strategies for identifying and evaluating competitors and classifying them to discern where opportunities lie to fill gaps in the market. This course was created by EntrepreneurNOW. We are please to offer this training in our library. Umfang: 00:32:53.00
Inhalt: To determine the size of your potential market, tighten the focus until you have a clear and specific picture. By applying successive industry and market segment funnels, you can arrive at a target market which is both credible to investors and feasible for you to serve well. This course introduces the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan. This course was created by EntrepreneurNOW. We are please to offer this training in our library. Umfang: 00:32:45.00
Inhalt: You've staked out a vision, studied the competition, and run the numbers. Now, how to get from point A to point B? Your execution strategy is your roadmap, containing everything you need to start your business. This course teaches how to develop an execution strategy that sets out the steps along your path to success. Full of useful charts and tools for creating your own action plans, it also looks at real-life examples to show how elements of the execution strategy come into play, including staffing goals, risk mitigation, and startup tactics. Armed with the downloads plus the accompanying workshop session, you'll have everything you need to develop an execution strategy that keeps you on track and inspires investors in your business. This course was created by EntrepreneurNOW. We are pleased to offer this training in our library. Umfang: 01:09:35.00
Inhalt: Who are you selling to? Success depends on a focused and detailed definition of your core audience. In addition to providing lists of demographic and psychographic attributes for building a customer persona, this course includes tips for developing your own business-specific market characteristics, with advice specifically for B2B businesses and companies operating across international borders and cultures. You can also access methods for ensuring that the target market you pinpoint is consistent with other elements of your go-to-market strategy, from acquisition marketing channels to pricing and promotions. The opportunity to apply the tactics in a workshop exercise empowers you to develop a target market definition unique to your business and in alignment with your startup goals. This course was created by EntrepreneurNOW. We are please to offer this training in our library. Umfang: 00:42:32.00
Inhalt: The income statement, or P&L, is the financial report investors will scrutinize the most-and with good reason. It's where all your projections and calculations are summarized to tell the story, in numbers, of how your business will make money. In this course, you can examine the five components of the income statement and how they relate to the models and projections you've already built. You can also explore what the summary numbers reveal about your business' potential for growth through such calculations as net revenue, gross margin and operating margin. Using a companion spreadsheet in tandem with the other exercises in this learning path, you'll develop a P&L that's accurate and convincing. This course was created by EntrepreneurNOW. We are please to offer this training in our library. Umfang: 00:26:50.00
Inhalt: A nascent trend can be wind in the sails of your company. Identifying trends that are relevant to your business, while steering clear of fads, convinces investors that you've done your research. And for your business, catching a trend on its upward swing can speed time to profitability. This course not only identifies specific trends to watch but points you to definitive sources for uncovering the up-and-coming trends that are most relevant to your business. This course was created by EntrepreneurNOW. We are please to offer this training in our library. Umfang: 00:36:26.00
Inhalt: How are you going to create demand for your products and services? This course examines eleven marketing programs in depth, including email marketing, SEO, content marketing, and advertising, with examples so you can apply the right ones to your business. Learn tactics for deploying the marketing programs you choose, see examples of programs in use, and learn about possible impacts on your overall marketing budget. This course was created by EntrepreneurNOW. We are please to offer this training in our library. Umfang: 01:02:41.00
Inhalt: Your business was likely born out of an audacious dream. Vision and mission statements invite others to share that dream. The tools and techniques shown in this course can empower you to create vision and mission statements that inspire excitement. Follow along and learn strategies for articulating the lofty aims of the vision statement, the concrete components of the mission statement, and the philanthropic pledges of the social mission. This course was created by EntrepeneurNOW. We are please to offer this training in our library. Umfang: 00:36:41.00
Inhalt: How do your customers see you? Market positioning is at the intersection of your offering and your customers-a promise you make in messaging and customer perceptions of how well you deliver on that promise. This course provides a six-step framework for honing your positioning. Find the elements you deliver that resonate most with customers, use starter wording templates to create positioning statements, and validate your work with seven key criteria. Multiple examples are discussed throughout-including how poor repositioning of one of American's best-known brands damaged the company. Workshop exercises guide you through creation of positioning statements that will form the basis of your marketing and messaging strategy at launch and beyond. This course was created by EntrepreneurNOW. We are please to offer this training in our library. Umfang: 00:58:31.00
Inhalt: Pricing can determine whether your business succeeds or fails. This course reveals a proven methodology for developing a pricing strategy and increasing customer perceptions of value so you can justify higher prices and boost margins. Learn how investors evaluate pricing strategies, the advantages and drawbacks of different pricing models, how to calculate margins, how to gauge price sensitivity, and how to build a pricing profile specific to your offering based on eight key variables. Tips and examples are included for both product- and service-based businesses, as well as businesses that contend with seasonal pricing variations. The session offers guidance on bundling, discounting, and other pricing techniques, which you can apply in the workshop session. This course was created by EntrepreneurNOW. We are please to offer this training in our library. Umfang: 01:32:13.00
Inhalt: Revenue forecasting is a form of predicting the future-which makes it intimidating and may be why so many entrepreneurs hazard wild guesses to get it over with as fast as they can. But tying income projections directly to marketing and sales activities and using industry research to justify growth predictions is essential if you want to transform your revenue model into a useful tool for tracking performance and staying on top of your cash flow. In this course, you can look at what drivers create revenue; which revenue models work best for product, service, and subscription or membership businesses; and how to predict how fast your business will scale. Detailed worksheets accompanying this course help you develop your own models that are succinct, understandable, accurate, and actionable. This course was created by EntrepreneurNOW. We are please to offer this training in our library. Umfang: 01:25:32.00
Inhalt: Entrepreneurs have more ways than ever to sell products or services, including directly to consumers online. The trick is to identify which selling strategies will yield the right mix of profits and market share. While using direct sales methods enables you to pocket more of the margin and establish direct connections with your customers, indirect sales methods can spread your products far and wide quickly and help your brand gain a foothold fast. This course delves into individual selling strategies, outlining the advantages and disadvantages of each, and provides a framework for evaluating which are most appropriate for your business. Tips for connecting your selling strategies to your marketing strategy and incorporating selling models into your company financials are also covered. This course was created by EntrepreneurNOW. We are please to offer this training in our library. Umfang: 01:29:31.00
Inhalt: These days, customers interact with brands at arm's length-online. How can you connect with your customers and be generous with them while staying on brand? This course presents examples of thought leadership and an in-depth look at how to leverage this form of free content marketing-which includes blogs, reports, speaking gigs, PR, and more-to your advantage. Topics explored include identifying your expertise, choosing how to distribute your knowledge pieces, and a look at examples from a variety of industries. A workshop developed to support you work with the thought leadership prep worksheet completes this course. This course was created by EntrepreneurNOW. We are please to offer this training in our library. Umfang: 00:23:33.00
Inhalt: The company overview section of your business plan must excite investors. From the founders' bios and company history to your business location and business model, it must be clear that you're poised to succeed. This course helps you navigate the five essential sections to include in your plan: company profile, team, staffing, business model, and current status-all with examples, as well as solid business mindset tips and advice for talking to investors. The workshop provides a walk-through of the tactical aspects of the course. This course was created by EntrepreneurNOW. We are please to offer this training in our library. Umfang: 01:06:09.00
Inhalt: It may seem counterintuitive, but perfection is your enemy when it comes to shaping your product or service strategy. If you ever hope to start ringing up sales, you need to ruthlessly focus on just the elements of your offering that address the core customer need, and test your concept in the marketplace sooner rather than later. This course offers guidance on shaping a product or service vision, strategies for developing a minimum viable product, ways to create a roadmap you'll stick to, and responses to questions about market defensibility. With examples of real companies cited throughout and workshop sessions for tailoring your own product or service strategy, this course equips you with everything you need to build a product or service strategy that puts launch within reach. This course was created by EntrepreneurNOW. We are please to offer this training in our library. Umfang: 01:25:33.00
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