Inhalt: As empresas precisam crescer para atrair e reter os melhores talentos, sustentar a vantagem competitiva e gerar valor para os acionistas. Com base em seus anos de experiência atuando nos conselhos de vários empreendimentos tecnológicos de alto crescimento, além de ter prestado consultoria para empresas como GE, IBM e Walmart, Anil Gupta, Professor da Universidade de Maryland, explica por que as empresas precisam crescer para sobreviver e por que o crescimento lucrativo é tão difícil de ser conquistado. Usando uma série de exemplos e pequenos estudos de caso, Anil esboça uma estrutura para identificar oportunidades de crescimento de alto potencial, avaliar e escolher essas oportunidades e implementar a estratégia de crescimento escolhida. Ele também discute os requisitos organizacionais e de liderança para criar uma empresa de alto crescimento. Umfang: 01:11:57.00
Inhalt: A revolução digital está mudando todos os negócios. Há apenas uma década, a indústria automobilística era bem definida por empresas como a GM, a Ford e a Toyota. Atualmente, essas empresas competem com recém-chegadas como a Uber e a Lyft, que vendem serviços de transporte - não carros. Dinâmicas semelhantes estão acontecendo no varejo, no setor bancário, na educação e até na construção civil. Este curso analisa como a digitalização transforma as oportunidades e ameaças enfrentadas pelas empresas - e como você pode aproveitar o poder da digitalização para vencer. Anil Gupta e Haiyan Wang explicam como desenvolver sua própria estratégia digital. Descubra como aproveitar a inteligência artificial, usar novas plataformas para superar a concorrência e digitalizar produtos, serviços e outros elementos da cadeia de valores: design, desenvolvimento, suprimentos, produção e distribuição. Umfang: 01:07:33
Inhalt: Les entreprises doivent se développer pour attirer et retenir les meilleurs talents, maintenir leur avantage concurrentiel et générer de la valeur actionnariale. Professeur à l'université du Maryland, Anil Gupta connaît très bien les sociétés technologiques à forte croissance telles que GE, IBM et Walmart, pour y avoir ?uvré à la fois en tant que consultant et en tant que membre du conseil d'administration. Dans cette formation, il explique pourquoi la croissance est essentielle pour qu'une entreprise prospère et pourquoi il est difficile d'atteindre une croissance rentable. À l'aide de nombreux exemples et de mini études de cas, il offre un cadre pour identifier les opportunités de croissance les plus intéressantes, les évaluer et les sélectionner, et pour implémenter la stratégie de croissance choisie. Il définit également les exigences organisationnelles et de leadership nécessaires pour soutenir la croissance d'une entreprise. Umfang: 01:13:53.00
Inhalt: A vantagem competitiva não está relacionada a você ser bom no que faz, mas a ser mais rápido, melhor ou mais barato que os concorrentes em seu mercado. Nesse curso, o especialista em estratégia global Anil Gupta, professor da Universidade de Maryland, fornece uma visão geral das fontes de vantagem competitiva. Ele explica como e por que as empresas sempre estão concorrendo simultaneamente em duas áreas - no campo de ação e na retaguarda - e de que forma a vantagem competitiva é dinâmica. A vantagem que você tem hoje pode não ser mais uma vantagem amanhã. Umfang: 01:04:48.00
Inhalt: Companies need to grow in order to attract and retain top talent, sustain competitive advantage, and create shareholder value. Drawing on his years of experience serving on the boards of several high-growth technology ventures as well as consulting for companies like GE, IBM, and Walmart, University of Maryland Professor Anil Gupta addresses why businesses need to grow to survive and explains why profitable growth is hard. Using a number of examples and mini-case studies, he outlines a framework for identifying high-potential growth opportunities, for assessing and choosing among them, and for implementing the chosen growth strategy. He also discusses the organizational and leadership requirements for creating a high-growth company. Umfang: 01:07:18.00
Inhalt: Competitive advantage is not about how good you are but about whether you're faster, better, or cheaper than competitors in your particular market. In this course, global strategy expert Anil Gupta, a professor at the University of Maryland, provides an overview of the sources of competitive advantage. He explains how and why companies are always simultaneously competing in two arenas-onstage and backstage-and how competitive advantage is dynamic; an advantage you have today may not be an advantage tomorrow. Umfang: 01:04:36.00
Inhalt: Digital disruption is changing every business. Only a decade ago, the auto industry was well-defined by players such as GM, Ford, and Toyota. Today, these companies compete with newcomers such as Uber and Lyft, which sell transportation services-not cars. Similar dynamics are playing out in retail, banking, education, and even construction. This course examines how digitization reshapes the opportunities and threats facing companies-and how you can harness the power of digitization to win. Join Anil Gupta and Haiyan Wang to learn how to develop your own digital strategy. Discover how to harness artificial intelligence, use new platforms to beat the competition, and digitize products, services, and other elements of the value chain: design, development, sourcing, production, and distribution. Umfang: 01:08:52.00
Inhalt: Emerging technologies are upending business models at a dramatic pace. It''s critical for every professional to understand the core features of these technologies and how they are reshaping the structure of industries and the strategy of companies. Recognize the four key technologies at play- artificial intelligence, Internet of Things, robotics, and blockchain-and review cases studies showing how different industries have embraced these innovations to succeed and win. Instructors Anil Gupta and Haiyan Wang provide a high-level overview aimed at senior leaders and executives who want to incorporate emerging tech into their digital strategy. Umfang: 00:43:32.00
Inhalt: Si quieren atraer y retener talento, mantener su ventaja competitiva y generar valor accionista, las organizaciones deben crecer. A partir de su trayectoria profesional ayudando a las juntas de directivos de varias empresas tecnológicas, así como asesorando a compañías de la talla de General Electrics, IBM y Walmart, el profesor de la Universidad de Maryland Anil Gupta evalúa por qué los negocios deben crecer para sobrevivir y explica por qué es difícil conseguir un crecimiento rentable. Con varios ejemplos y minicasos de estudio, describe un marco con el que podemos identificar oportunidades de crecimiento de alto potencial, evaluarlas para elegir la mejor e implementar correctamente la estrategia elegida. También habla de las capacidades que deben tener los directivos de una empresa de alto crecimiento. Umfang: 01:17:53.00
Inhalt: Beim Wettbewerbsvorteil geht es nicht darum, wie gut Sie sind, sondern ob Sie schneller, besser oder günstiger sind als Ihre Mitbewerber in einem bestimmten Marktsegment. In diesem Kurs liefert Ihnen Anil Gupta, Experte für globale Strategie und Professor an der University of Maryland, einen Überblick über Wettbewerbsvorteile. Er erläutert, wie und warum Unternehmen immer in zwei Arenen gleichzeitig in Wettbewerb treten - im direkten und im indirekten Vergleich mit anderen - und wie dynamisch Wettbewerbsvorteile sind. Ein Vorteil, auf den Sie heute zählen können, kann sich schon morgen zum Nachteil wandeln. (Übersetzung des Kurses aus dem Englischen: Claudia Koch) Umfang: 01:12:51.00
Inhalt: La ventaja competitiva no consiste en lo bueno que eres en algo, sino en si eres más rápido, mejor o más barato que los competidores de tu sector del mercado. En este curso, el experto en estrategia internacional Anil Gupta, que es profesor de la Universidad de Maryland (Estados Unidos), nos da una perspectiva general de las fuentes de la ventaja competitiva. En el curso, explica por qué las empresas compiten simultáneamente en dos áreas: sobre el escenario y fuera del escenario, y nos muestra el dinamismo de la ventaja competitiva: lo que hoy es una ventaja puede que mañana ya no lo sea. Umfang: 01:10:43.00
Inhalt: Kein Unternehmen kann ohne Innovation überleben. Alle Organisationen, seien sie groß oder klein, neu oder alt, kommerziell oder gemeinnützig, müssen sich laufend ändern. Doch wie bewirken Sie ununterbrochene Innovation? Die Strategie-Experten Anil Gupta und Haiyan Wang erklären die innere Logik der Innovation und zeigen, wie Führungskräfte in vielen Unternehmen und gemeinnützigen Organisationen, darunter Apple, Amazon, Google und Khan Academy, Innovation fördern, ohne die Kontrolle zu verlieren. Die Dozenten beschreiben viele Wege zur Innovation, zum Beispiel Design Thinking, Lean Startup und Collaborative Innovation. Sie erläutern auch, wie Unternehmen neue Spielregeln aufstellen können, indem sie ihre Zielkunden neu erfinden, das Wertversprechen an den Kunden überdenken und/oder die Wertkette umgestalten. Auch das Warum und Wie der digitalen Transformation wird besprochen, ebenso wie soziale Innovation. Mit diesen Strategien werden Sie auch in Ihrem Unternehmen neue Wege der Innovation beschreiten. Umfang: 01:23:03.00
Inhalt: Globalization is a double-edged sword. Global firms benefit from a larger market, scale- and location-based cost efficiencies, and exposure to a multiplicity of new product and process ideas. However, globalization also exposes firms to numerous challenges resulting from a dramatic increase in diversity, complexity, and uncertainty. This course is aimed at helping managers learn how to maximize the benefits while minimizing the costs and risks associated with global expansion. Anil K. Gupta, Michael Dingman Chair in Strategy and Globalization at The University of Maryland's Smith School, and a leading expert on global strategy, outlines the logic of global strategy and the questions you must address in order to globalize your company's market presence and leverage global resources. Umfang: 01:09:57.00
Inhalt: Global expansion can help a company grow faster, enjoy the benefits of global scale, and tap into the unique advantages of different locations. Yet, global expansion also creates many challenges-such as exposure to unfamiliar cultures and markets, difficulties in coordinating far-flung operations, and greater organizational complexity. Whether global expansion adds or destroys value depends on your company's ability to build the necessary local capabilities in the different markets and manage the global network effectively. In this course, join Anil Gupta and Haiyan Wang, two of the world's foremost experts on global strategy, as they step through how to maximize the benefits and minimize the costs and risks when leading a company which spans multiple markets. Discover how to connect with the local market, manage across cultures, cultivate employee engagement in foreign subsidiaries, cultivate a global mindset, and more. Umfang: 01:17:14.00
Inhalt: No company can survive without innovation. Large or small, new or old, for profit or nonprofit, all organizations need to keep morphing to succeed. But how do you nurture nonstop innovation? Strategy experts Anil Gupta and Haiyan Wang outline the core logic of innovation and show how leaders at many companies and nonprofits-including Apple, Amazon, Google and Khan Academy-nurture innovation without losing control. They outline the multiple ways-including design thinking, lean startup, and collaborative innovation-in which any organization can innovate. They also show how companies can change the rules of the game by dramatically redefining the target customer, rethinking the value proposition for the customer, and/or reengineering the value chain. And, they discuss the why and how of digital transformation and social innovation. Use these strategies to uncover new pathways to innovation at your organization. Umfang: 01:31:29.00
Inhalt: Nenhuma organização sobrevive sem inovação. Grandes ou pequenas, novas ou antigas, com ou sem fins lucrativos, todas as organizações precisam continuar a se transformar para ter êxito. Mas como você mantém a inovação contínua? Os especialistas em estratégia Anil Gupta e Haiyan Wang descrevem a lógica central da inovação e como os líderes de muitas companhias e organizações sem fins lucrativos - incluindo Apple, Amazon, Google e Khan Academy - estimulam a inovação sem perder o controle. Eles descrevem as várias formas - incluindo Design Thinking, startups enxutas e inovação colaborativa - pelas quais qualquer organização pode inovar. Mostram, ainda, como as organizações podem mudar as regras do jogo ao redefinir os clientes-alvo, repensar a proposta de valor para o cliente e/ou reestruturar a cadeia de valor. E discutem os "porquês" e "comos" da transformação digital e da inovação social. Use estas estratégias para descobrir novos caminhos para a inovação em sua organização. Umfang: 01:25:25
Inhalt: Cualquier empresa (sea grande, pequeña, joven o antigua, con o sin ánimo de lucro) necesita transformarse para sobrevivir. ¿Pero cómo puedes sustentar un proceso de innovación continua? Los expertos en estrategia Anil Gupta y Haiyan Wang describen la lógica básica de la innovación y te demuestran que los líderes de empresas tales como Apple, Amazon, Google y la Khan Academy fomentan la innovación sin perder el control. Anil y Haiyan te explican varias formas de innovar, como el pensamiento creativo, el inicio austero y la innovación colaborativa, y cómo las empresas pueden cambiar las reglas del juego redefiniendo el cliente meta, reimaginando la propuesta de valor para el cliente y reestructurando la cadena de valor. Por último, argumentan los motivos de la transformación digital y la innovación social. Utiliza estas estrategias para descubrir nuevos caminos de innovación para tu empresa. Umfang: 01:26:59.00
Inhalt: Emerging markets are growing at two to three times the pace of developed markets, and will likely account for over half of the global GDP by 2030. Any company that seeks growth has little choice but to develop a strategy for succeeding in these key markets. In this course, Anil Gupta and Haiyan Wang-world-renowned experts in globalization and entrepreneurship-help you design your strategies to expand into, and capture, the opportunities offered by the rise of emerging markets. Which emerging markets should you enter? How do you enter the targeted market? Do you partner with another company, or go it alone? How should you deal with the regulatory constraints that you might face? Anil and Haiyan address these questions, and more. They also outline some of the issues that arise once you have entered an emerging market, such as how to win out over local competitors, market to the bottom of the pyramid, and deal with the speed of fast-changing market dynamics. Umfang: 01:25:59.00
Inhalt: Unternehmen müssen wachsen, um Spitzentalente anzuziehen und zu halten, um ihren Wettbewerbsvorteil aufrechtzuerhalten und den Unternehmenswert zu steigern. Anil Gupta, Professor an der University of Maryland, verfügt über viele Jahre Erfahrung in Gremien wachstumsstarker Technologieunternehmen und als Berater großer Firmen wie GE, IBM und Walmart. Er legt dar, warum Unternehmen wachsen müssen, um überleben zu können, und warum profitables Wachstum schwer zu erzielen ist. Anhand zahlreicher Beispiele und Minifallstudien stellt er dar, wie man potenziell gute Wachstumschancen erkennt, wie man sie bewertet und auswählt und wie man die Strategie umsetzt, für die man sich schließlich entschieden hat. Er diskutiert außerdem Anforderungen an die Unternehmen und deren Führungsetagen, um unternehmerisches Wachstum zu gewährleisten. (Übersetzung des Kurses aus dem Englischen: Claudia Koch) Umfang: 01:12:34.00
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