Inhalt: Design thinking may be the answer to all your product design challenges. It can help you save time and find more creative solutions to your customer needs. But it takes a good plan and team buy-in to get started. Learn how to implement a design thinking process at your company, with this practical guide from user experience expert Chris Nodder. Follow along with a sample project-a trail maintenance app-as it goes through a one-week design thinking process. Watch the development team use design thinking to turn new ideas into a testable concept and full-featured product. Along the way, you'll learn who should be involved, what activities you need to perform, and how to observe users, come up with great ideas, test solutions with prototypes, and plan development. Plus, discover how to avoid the common issues that can get in the way of a successful design thinking session, and the traps that people fall into when using the process for the first time. Umfang: 00:46:40.00
Inhalt: You, or someone in your management chain, thinks that design thinking is the answer to all your problems. Now it's up to you to make it work at your company. In this course, learn what's involved in setting up a design thinking exercise to kick off a new project or subproject. Get tips for assembling your team, including how to determine who should be involved from across your organization. Discover what activities you need to perform to define the problem space, set goals, ideate on a solution, test that solution with a prototype, and then plan your implementation. Plus, learn about some of the common issues that can get in the way of a successful design thinking session, as well as the traps that people fall into when they do this for the first time. Follow along with an example project as it goes through the design thinking process. Along the way, watch the development team use design thinking to turn new ideas into a testable concept and full-featured product. Umfang: 00:46:23
Inhalt: Curious about design thinking? It's the design methodology on everyone's mind. While it's not magic, design thinking can help you save time and find more creative solutions to your customers' needs. Having a good understanding of the process will help you explain the benefits to management and clients and implement design thinking at your organization. In this course, Chris Nodder explains where design thinking fits into product development and what it can help you achieve. He describes each step in the process, from identifying the problem you want to solve and brainstorming solutions, to prototyping, development, and release. Learn about the pros and cons of this approach and how to overcome challenges such as organization inertia and silos. Done right, design thinking can start your organization moving toward broader user-centered design techniques such as information architecture, content testing, usability testing, and marketing research. Umfang: 00:41:57.00
Inhalt: Curious about design thinking? It's the design methodology on everyone's mind. While it's not magic, design thinking can help you save time and find more creative solutions to your customers' needs. Having a good understanding of the process will help you explain the benefits to management and clients and implement design thinking at your organization. In this course, Chris Nodder explains where design thinking fits into product development and what it can help you achieve. He describes each step in the process, from identifying the problem you want to solve and brainstorming solutions, to prototyping, development, and release. Learn about the pros and cons of this approach and how to overcome challenges such as organization inertia and silos. Done right, design thinking can start your organization moving toward broader user-centered design techniques such as information architecture, content testing, usability testing, and marketing research. Umfang: 00:41:56
Inhalt: Self-image is a powerful driving force for consumers. The desire to be seen and admired is, in part, what makes influencers with aspirational lifestyles effective marketing tools and compels people to keep up with the latest trends. In this installment of the Evil by Design series, learn how to use this knowledge to your advantage. Instructor Chris Nodder discusses the impact of envy and differences in status, why cognitive dissonance and managing the gap between truth and fiction can be a challenge for designers, and how people can be unconsciously ignorant of their own ignorance (and how this impacts the language of persuasive design). Chris also digs into the grey areas of this design strategy, helping you discern how far you should take these dark patterns. Umfang: 00:26:24
Inhalt: In this course, the third installment in the series based on his book Evil by Design, Chris Nodder provides an overview of how you can use persuasive design and dark patterns to influence a viewer's behavior, motivate specific goals, and the ethical implications of doing so. Chris shows you how to leverage emotional scenarios such as a need for closure, commitment, positive and negative reinforcement, and breakage into your designs to affect someone's capacity to change their behavior and act in certain ways. He also explores the moral ramifications of such emotional manipulation in user experience and design in general. Umfang: 00:29:29
Inhalt: There are-as far as we know-no Vulcans among us. As such, everyone in the world is prone to, at times, reacting with emotion over logic. From a design perspective, you can use this to your advantage by appealing to an emotional reaction and directing people down your preferred path. In this course, the fourth installment in the series based on his book Evil by Design, Chris Nodder examines what happens when someone has an unanticipated, unplanned reaction to your design, and how you can channel that effectively to turn unexpected reactions into targeted actions. He shows how to use scarcity, time constraints, anchors, and other strategies to harness a user's emotion to build truly persuasive designs. Umfang: 00:35:20
Inhalt: Have you ever watched a movie you'd never heard of or had any previous interest in, simply because it was the highest grossing movie of the year, or because it won a bunch of awards? These persuasive effects are based on credibility, namely social proof (many people saw the movie) and authority (critics loved it). As people are more likely to trust a source they find credible, creating credibility and trust in your design, brand, or campaign is an essential part of success. In this course, Chris Nodder shows how you can build your credibility and influence users' behavior through targeted, persuasive design efforts, as well as the use of dark patterns. He covers the different ways you can create credibility-social proof, reciprocation, authority, smart defaults-as well as how to use your newfound credibility and the ethical considerations in doing so. Umfang: 00:23:26
Inhalt: Design is communication. But a thoughtfully designed UI can do more than just communicate a user's options. It can also persuade users, nudging them down whatever path the designer had in mind. And this persuasive power can be used for both good and nefarious purposes. In this course, the first installment in the series based on his book Evil by Design, Chris Nodder provides an overview of persuasive design and its ethical implications, focusing on how to positively integrate persuasive design into products. Chris delves into the science of human behavior and how it applies to user experience and design. He explores how design can appeal to direct emotions and cause very targeted and predictable responses from people. Plus, he digs into the different types of dark patterns you may encounter and leverage in your projects, as well as how far you can take those designs while still remaining a force for good. Whether you're a software developer looking to design persuasive interfaces-or a consumer curious about how persuasive techniques work-this course can serve to enlighten and inform. Umfang: 00:20:42
Inhalt: How can you start-or jumpstart, if you're already there-a career in the field of user experience (UX)? Instructor Chris Nodder starts with an overview of roles within UX so you can see which ones fit your skillset. Learn how to find UX job listings and how to build a network of people who can help you. Examine ways to build your reputation and ways to get the experience you need. If you're moving to UX from a different discipline, learn which skills transfer well. Explore how to build a resume that sells your achievements, how to create a portfolio, and what information should go on a cover letter. Learn how to fine-tune your online profile by discovering what recruiters are seeking in UX job applicants. Finally, find out how to put yourself out there for successful job searches. Umfang: 00:39:33
Inhalt: Learn about the industry of user experience (UX)-including design, research, strategy, development, interactive and visual design, content, accessibility, localization, and data science-and explore the various roles within the UX field. Join instructor Chris Nodder as he describes various UX career paths, the skills employers will expect you to have at different levels of experience, and the types of work you might end up performing. Chris also refers you to other courses in the LinkedIn Learning library that can help you get started. Umfang: 00:41:00.00
Inhalt: Online shopping may have only started in the mid-1990s, but that's an eternity in internet time, and the ways goods and services are sold online is constantly changing. In this course, interaction designer Chris Nodder shares lessons he's learned from designing ecommerce sites, along with the findings of numerous research studies. Whether you're creating your first online store or responsible for a major retail site, Chris provides helpful guidelines for every part of an ecommerce site, from the homepage, to product pages, to checkout. Chris also covers user behavior when shopping online, multi-device branding and experience considerations, and the importance of designing your site so users can research before buying and seek support after the sale. He finishes the course by covering how to form a solid team to support your brand and customer experience, which is key to ensuring you've developed solutions that work for everyone in your company and for your customers. Umfang: 01:29:42
Inhalt: While user behavior may often seem random, there are psychological reasons behind the choices individuals make as they navigate a user interface. In this course, learn about the psychological reasons why good UI design works, so that you can build websites and apps that work the way your users think. Instructor Chris Nodder helps you get started by discussing how brains work, and how to design around the limitations of the human brain. He also explains how to use perception principles to enhance the flow of your UI; leverage physical concepts to create a more intuitive UI; and smooth out your workflow. To wrap up the course, he explains how to fix small annoyances and make your interface pleasant to use. Umfang: 01:44:55.00
Inhalt: People read differently online: they scan. They're trying to find information quickly. Writing with this goal in mind makes a website more appealing, and makes customers more likely to visit more often and buy products and services. In this course, Chris Nodder offers seven practical techniques for writing successfully on the web, including front-loading content, writing at the right grade level, avoiding jargon, and keeping content up to date. Test your knowledge as you complete each chapter, and make sure your writing is leading to a positive user experience. Umfang: 01:24:59.00
Inhalt: As a UX design professional, you want your team to be user-centered-doing usability testing, site visits, early prototype testing, or other user research-but they may not see the need. For example, many developers tend to systemize rather than empathize. They approach problems in a logical way and find it hard to see the emotional side to issues. Most users, in contrast, have a more complex relationship with the software they use. They have emotional responses to working with your product. In this practical course, look at what it takes to help systemizers to empathize, and how you can best integrate with development teams, communicate the value of UX to business-oriented team members, and cultivate executive champions. Upon wrapping up this course, you''ll have a better understanding of how to help your colleagues grasp the importance of user experience-which, in turn, can help make design decisions a bit easier. Umfang: 00:57:03.00
Inhalt: Credibility is currency with online audiences. By knowing how concepts like social proof ("if other people do it, so can I") and authority affect your audience or customers, you can build your credibility and influence their behavior. Dive into this course to learn more, and start putting these concepts to work for you. Want more persuasive design techniques? Check out the rest of the courses in Chris Nodder's Persuasive UX series. Umfang: 00:20:39.00
Inhalt: Many companies use psychology to make us feel good about doing what they want us to do. Sound dark? It can be. But persuasive design can also be used for good. In this course, author Chris Nodder explains how you can integrate persuasive design into your products ethically and responsibly. He explores persuasive design's roots in the science of behavior, and shares some examples of effective and acceptable use. In the end, you'll have a better understanding of how to motivate and persuade your users-without misleading them. Umfang: 00:17:31.00
Inhalt: Sometimes emotions take precedence over logic. By appealing to this facet of human behavior, you can create products that draw people in and direct them down your preferred path. Chris Nodder continues his Persuasive UX series in this course, where he shows how to use scarcity, time constraints, anchors, and other strategies to harness this emotion and build truly persuasive designs. Umfang: 00:35:20.00
Inhalt: We'd like to think otherwise, but most human behavior follows a predictable path. Actions (aka stimulus from the outside world) lead to predictable reactions on our part. One element of persuasive design is providing the right stimulus at the right time, in order to get users to respond in the desired way, whether it's navigating your website, providing an email address, or purchasing a product. Learn how to use desire lines, and commitment, reinforcement, and breakage techniques to influence behavior patterns, in this installment of Chris Nodder's Persuasive UX series. Umfang: 00:28:31.00
Inhalt: Marketing departments often appeal to our sense of identity-who we want to be and how we want to be seen. You see the power of self-image used in advertisements for fashionable clothes, luxury cars, and the latest technology. These ads all capitalize on the same themes: aspiration, status, and self-esteem. Companies create desire by implying their products will make us happier and more popular, like the celebrities that promote them. And while you might not be able to hire an athlete or movie star for your next campaign, you too can tap into self-image with the right persuasive design techniques. Chris Nodder leads you through this fascinating aspect of user experience in this installment of Persuasive UX. Umfang: 00:22:23.00
Inhalt: You''ve lined up a remote interview for an exciting creative role. Now what? In this course, Chris Nodder helps you ace the interview and land the job, sharing tips for preparing for and performing well in interviews conducted over the phone or in video calls. Chris begins by highlighting the differences between remote and in-person interviews, explaining why the virtual hiring process can put a cap on the amount of information you can share, the body language you can detect, and the expressions you can see. He then covers how to look and sound your best in video meetings and phone calls, as well as how different interview formats and question types play out in virtual interviews. Plus, he discusses how to appropriately follow up with your interviewer after the interview is a wrap. Umfang: 00:50:56
Inhalt: Surveys are one of the most frequently used-and abused-methods of getting information from a group of people. Done well, they are illuminating. Done poorly, they are almost useless. If you are conducting marketing or usability research, or just trying to learn more about your customers, you should know how to conduct an effective survey or questionnaire. In this course, Chris Nodder provides tips and techniques to do surveys right. Discover how to define your goals and write questions that produce clear and unambiguous answers. Chris then explains how to recruit candidates for the survey, reward them for their time, deliver the survey, and manage responses. Finally, find out how to analyze and report on your findings, so your UX team can take action on the results. Umfang: 01:01:34.00
Inhalt: "Lesen Sie besser dieses Buch, bevor Sie jemand über den Tisch zieht. Wenn diese Angst nicht reicht, wird Gier vielleicht den Zweck erfüllen: Durch die Regeln dieses Buchs wird jede Website eine Menge Geld machen, selbst wenn Sie nicht vollständig dem Bösen verfallen." Jakob Nielsen, Autor von "Designing Web Usability" und "Mobile Usability" "Aufschlussreich, lustig und spannend ... Dieses Buch zeigt Ihnen, wie Sie schon ausgetrickst worden sind und, noch viel besser, wie Sie selbst andere Menschen dazu bringen, etwas zu tun - sei es zum Bösen oder (wenn es denn unbedingt sein muss) zum Guten." Bruce "Tog" Tognazzini, Mitinhaber der Nielsen Norman Group und ehemaliger Apple-Mitarbeiter Nr. 66 Erfolgreichere Websites durch die Kunst der Verführung Ihre Kunden sollen Ihre Website lieben? Sich dort so richtig wohlfühlen - und dabei das tun, was Sie von ihnen möchten? In einer furiosen Mischung aus Psychologie, Marketing und Design zeigt Ihnen Chris Nodder, wie Sie das erreichen. Die einfach umzusetzenden Designmuster, die er Ihnen an die Hand gibt, bauen auf den kleinen Schwächen auf, die wir alle haben: Wir möchten dazugehören, uns nicht allzu sehr anstrengen, Schnäppchen machen, nicht Nein sagen müssen und vieles mehr. An unzähligen Beispielen aus allen Schlupfwinkeln des Internets lernen Sie, wie Sie die Usability Ihrer Website verbessern, indem Sie diese Schwächen berücksichtigen - oder wie Sie Ihre Kunden dadurch verleiten können. Der Erfolg ist Ihnen in jedem Fall sicher, es liegt also an Ihnen: Wie werden Sie Ihr neues Wissen einsetzen? Zum Guten oder zum Bösen? Stolz: Den Wunsch nach Zugehörigkeit nutzen Trägheit: Verhalten durch Auswahlhilfen lenken Völlerei: Mit Belohnungen arbeiten Zorn: Ärger vermeiden und entschärfen Neid: Begehrlichkeiten wecken Lust: Sympathie erzeugen und erhalten Gier: Gewünschtes Verhalten bestärken Umfang: 237 S. zahlr. Ill. ISBN: 978-3-527-68758-9
Inhalt: Do you have to manage, work with, or recruit information architects? If so-or if you're considering a career in the field of information architecture (IA)-then this course is for you. Instructor Chris Nodder provides a high-level overview of the work that information architects do and the terminology they use. Plus, he shares how IA fits into an organization, how to attract suitable candidates for IA positions, and how to effectively manage the information architects you hire. To wrap up the course, Chris discusses where the field of IA is headed. Umfang: 00:36:06.00
Inhalt: A good user experience design will make visitors stay on your site. A bad one will make them go to someone else's. This class teaches you how to apply simple UX design principles to your site to make it behave in the way that users want and expect. User experience expert Chris Nodder teaches What people want from websites, how they search for information, how they read online, and how to structure your content to take advantage of this research How to use graphics to help rather than hinder visitors, how to integrate video, audio, and other media, and when to consider interactive rather than static content How to look at your site's homepage, forms, product pages, and content through the eyes of users to build a site that better meets their needs How to balance site content with advertising There are never enough great interfaces in the world. Take this easy introduction to start making wonderful online experiences for your own users. Umfang: 01:49:41.00
Inhalt: As a user experience professional, you often find yourself acting as a liaison between business teams and technology teams, challenged to make design decisions that satisfy both parties. Additionally, you frequently revisit decisions made in the past, looking for ways to refresh and meet the changing needs of today''s users. Everything from different devices and form factors to increased awareness around human computer interaction is driving a need to examine and optimize the user experience. Join Chris Nodder as he shares insights to help strengthen your design choices and help you adapt to current and evolving trends. Designers, product managers, strategists, UX newcomers, and curious observers alike can gain an expanded understanding of what it takes to succeed in the field of UX. Umfang: 00:15:19.00
Inhalt: Following a user-centered design technique puts you more in touch with your users' true needs, which helps you develop solutions that really work for your intended audience. The approaches described in this course help development teams pool their diverse perspectives and collaborate to understand how to turn thoughts, feelings, frustrations, and desires of users into the design for a product. Join Chris Nodder as he provides a road map to his series, UX Design Techniques. Each technique in this series builds on the data and output from the previous techniques. The user data from observations is used to identify user pain points and create personas. The pain points and personas are used during the ideation phase to create multiple possible solutions. Scenarios and storyboards take these multiple possible solutions and narrow them down to a working set, from which you build a paper prototype that you can usability test with some more representative users. At any point, you can follow the trail all the way back to data you gathered from your initial observations. Umfang: 00:13:48.00
Inhalt: Who are your users? What are their challenges? How can your design solve their needs? UX research can help you answer these questions, and many more. In this installment of UX Design Techniques, Chris Nodder walks through the process of acquiring user data and transforming that data into actionable project ideas. Learn how to observe users interacting with a prototype or simply performing tasks, build experience maps that depict those interactions, analyze the data, and extract ideas for new products and features. Umfang: 00:30:25.00
Inhalt: Who are you developing for? How will they use your design? Building user personas can answer these important questions. In this course, Chris Nodder shows you how to create personas using information about the users most relevant to your business. He shows you how to gather and use data from interactions and site visits to define groups that represent a picture of your user types. These personas can help drive development and make sure your team is designing your product, application, or website with the same customer in mind, resulting in coherent, focused goals and an optimal user experience. Umfang: 00:25:43.00
Inhalt: Ideation helps your team generate a lot of different design ideas in a short amount of time. In UX design, your first idea is seldom your best. A broad set of ideas is more likely to lead to a more creative, more satisfactory solution for your users. The ideation phase of UX design is where you consider all the different ways you could possibly fix your users' pain points, and then narrow down to some practical, viable alternatives. In this installment of UX Design Techniques, Chris Nodder explores a variety of ideation techniques. Chris explains how to brainstorm in a way that lets all members of a team, not just the designers, contribute to a product's overall direction. Umfang: 00:22:33.00
Inhalt: Scenarios and storyboards provide a reality check for your designs, helping you identify design gaps and articulate exactly what features you need to build to make users happy. This course shows how to use these tools to map the concepts generated during the ideation phase of UX design to a user's real-world tasks. Author Chris Nodder explains how to write scenarios and transform them into visual storyboards that show elements that are hard to describe with words alone, such as emotion, action, detail, and progression. By the end, you'll have clear documentation to lead you through prototyping and implementation. Explore these phases and more in UX Design Techniques series on Chris's author page. Umfang: 00:20:42.00
Inhalt: In this installment of UX Design Techniques, learn how to make paper prototypes so you can validate your ideas before you write any code. This method of prototyping is fast and inexpensive, allowing you to test design ideas early using simple materials: paper, Post-it notes, index cards, and Sharpies. Chris Nodder takes you through the process, including making separate sketches of each interface element, highlighting areas where there would be interaction between a system and a user, and then running through user testing so you can observe the user's experience, reposition elements, and make adjustments. Umfang: 00:24:19.00
Inhalt: User-centered design (UCD) artifacts aren't just for the visual aspect of design. In this final installment of UX Design Techniques-a series designed to teach you how to make your development process more user centered-learn how to use artifacts from each of the UCD techniques to help plan the implementation of your design. Implementation planning happens at the end of the initial UCD cycle. First, you observe users, and then you create an experience map to extract pain points, goals, and personas. This gives you the information needed to do ideation exercises. After ideation, bring things back to reality by creating scenarios, which you use to build a prototype UI for planning purposes. By investing time in these UCD activities, you'll enter the development phase of your project with a much better understanding of what you need to build to delight your users. Having a set of measurable goals and a prototype interface makes it easier to plan your implementation and set interim deliverables that you know will deliver value to your users. Umfang: 00:18:27.00
Inhalt: A great small business website doesn''t start with HTML code. It starts with planning a great user experience: deciding what content to show online, how to describe your business, and how to help customers find the information they need. UX design may sound complicated at first, but it''s actually a very simple process of putting the customer first: the primary tenet of any good business. Join Chris Nodder, as he reviews the key components of an effective small business website, whether you maintain your website or hire someone else. He provides guidelines to optimize the content, design, and information architecture of the site and to provide customers and prospective customers with incentives to trust your business-and buy from it. Umfang: 00:57:19.00
Inhalt: Improving the way the information in your site or application is organized and presented is one of the most cost-effective ways of increasing user satisfaction and engagement. Information architecture can help you find out how your users think about the world, and transition those lessons to your product. In this course, Chris Nodder teaches you how to perform card sort research to get information about user interactions, analyze the results, and create a validated information architecture plan. Then translate your plan into refined menus, content classification, and page layouts. Finally, test the success of your new structure with reverse card sorting and by monitoring feedback from server logs, site searches, and help desk calls. Umfang: 01:57:15.00
Inhalt: Why is usability testing important to you and your organization? For one, it empowers anybody in web or app development to find out just what their users need, and increases ROI by focusing design improvements on areas that have the biggest impact. In this short summary course, interaction design specialist Chris Nodder explains the what, why, who, and how of usability testing, and shows how to turn the benefits of usability testing into a convincing argument for performing it at your company. To learn how to run your own usability tests, check out Chris's in-depth course on the subject, Foundations of UX: Usability Testing. Umfang: 00:10:06.00
Inhalt: A style guide is the document that sets the tone for how your organization communicates and how it designs its products. It incorporates branding, company philosophy, and an understanding of your customers and your market. It may describe the visual, written, and sometimes even spoken styles you use. Agencies, freelancers, designers, and developers will employ the guide to make sure they are on message and on brand-and avoid wasted time and effort. Join UX specialist Chris Nodder, as he leads you through building a style guide that describes your UX strategy in a unified way that everyone can understand. Learn how to build in consistency, creativity, and flexibility so your team can build amazing user experiences that reflect a coherent and recognizable company voice. Plus, discover how to create a design system of reusable interface components, complete with code snippets, to ensure your company's design language is consistent from product to product. Umfang: 01:41:51.00
Inhalt: Run your own basic usability testing to find out just what your users need from your website, application, or device-and learn where to focus design improvements to have the biggest impact. Author Chris Nodder shows how to design a study so that it answers your questions, how to recruit the right participants, and how to set up the test environment. The course also teaches you how to moderate and observe a usability test, interact with participants and ask the right kind of questions, and then analyze the results and share them with your team in a meaningful way. Umfang: 01:29:46.00
Inhalt: Do you need to deepen your understanding of user experience (UX) design for a new job or project? In this weekly series, instructor Chris Nodder digs into a variety of UX techniques and tools. Chris breaks down key practices such as card sorts, wireframes, usability testing, and desirability studies. He also explores specialized research techniques that can help you glean even more powerful insights into what your users want and need. In each self-contained video, he shares practical examples that help you grasp how these techniques work in the real world. Umfang: 03:07:11.00
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