Inhalt: BigCommerce is the ecommerce platform of choice for brands like PayPal, Toyota, GE, and Ben & Jerry's. It's a hosted platform that can handle large catalogs and integrate with marketplaces like Amazon and eBay-without a single line of code. This course explains how to use BigCommerce to get your store online and ready to start accepting orders. Learn how to upload products, add images and product details, and customize the look and feel of your site with BigCommerce themes. Instructor Patrick Rauland also shows how to set up shipping, payments, and taxes, and manage your store from the BigCommerce dashboards. Plus, learn how to develop an omni-channel strategy that integrates social media and physical point-of-sale (POS) systems into BigCommerce, so your customer's experience is consistent and on brand, however they choose to shop. Umfang: 01:31:14.00
Inhalt: Tackle the complex task of calculating gross profit using Google Analytics. This focused, practical course is designed help store owners, marketers, and developers set up complex calculations and generate reports. Patrick Rauland explains the benefits that can be gained by discovering your cost of goods and gross profit. He then shows you how to calculate these financial values, add custom metrics, and generate reports. Umfang: 00:22:34.00
Inhalt: Shopify. WooCommerce. BigCommerce. Magento. The list goes on. If you have a client that wants to sell their own products on their own website, there are hundreds of ecommerce platforms available. So how does the developer choose? This course takes a 10,000-foot view of today''s major market players by focusing on the core concepts and decision factors that drive platform choice: hosting, appearance, products, payments, taxes, shipping, reporting, and even marketing. Instructor Patrick Rauland helps you understand the features and advantages of each platform, so you can make an informed decision that''s best for you and your client''s business. He also helps you evaluate when it''s time to switch platforms or when it might make more sense to customize the one you have. Umfang: 01:00:38.00
Inhalt: Got an idea for a product that you''d like to sell online? In this course, instructor Patrick Rauland covers what you need to know to transform your idea into a full-fledged online store. Patrick details several different ecommerce business models, as well as how to choose the one that''s right for you. He explains how to select a target industry or niche area for your business, define the type of customer you''re targeting by creating a persona, and select and validate your product idea. After helping you figure out what you''re selling and who you''re selling to, Patrick delves into the practicalities of getting your product on the market. He shares how to register for permits, develop your brand, and sell your product either in your own online store or in marketplaces. He also shares tips for attracting customers, fulfilling orders, and managing your finances as the sales start rolling in. Umfang: 01:22:57.00
Inhalt: When you're tasked with building an ecommerce site for a client, pricing and scoping your project can require some finesse. If you underprice your project, you have to put in extra hours just to finish it. If you overprice it, you can lose bids and your clients might be upset with what they get. In this course, learn how to effectively scope projects-in particular, ecommerce projects-so that you and your clients are happy with the results. Instructor Patrick Rauland shows how to discuss potential ecommerce projects with clients, and accurately scope and deliver proposals. He walks through the discovery process, explains how to effectively define the project, and discusses how to write and deliver a proposal to win the job. Umfang: 01:08:55.00
Inhalt: When spam clogs up your Google Analytics results, it can prevent you from getting real insights into your website's visitors. In this focused, practical course, learn how to clean up spam from your analytics and get clean, accurate metrics on your site by creating filters, blocking bots, and excluding crawlers. Patrick Rauland helps you understand spam in Google Analytics, showing how to identify spam and write filters to eliminate it. He also walks through how to exclude known bots and language spam, create a hostname filter, save an annotation, and create a segment to view your historical data without any spam. Umfang: 00:29:22.00
Inhalt: Want to start your own online business? Shopify is a trusted and popular hosted ecommerce solution that provides advanced store management in a remarkably clean and easy-to-understand package. You don''t need to know HTML or PHP; all you need is an email address and a password to get started. This course takes you through the setup, configuration, publication, and management of your first online store using Shopify. Instructor Patrick Rauland helps you select a visual theme, set up products and inventory, collect payments, configure shipping, and manage orders with the Shopify dashboard. Along the way, he offers tips and best practices for running a successful online store. Umfang: 01:26:25.00
Inhalt: Shopify is a trusted and popular hosted ecommerce solution that provides advanced store management in a remarkably clean and easy-to-understand package. You don't need to know HTML or PHP; all you need is an email address and a password to get started. This course takes you through the setup, configuration, publication, and management of your first online store using Shopify. Instructor Patrick Rauland helps you select a striking visual theme, set up products and inventory, collect payments, configure shipping, add sales channels, manage orders, and promote your products. Along the way, he offers tips and best practices for running a successful online store. Umfang: 03:13:30.00
Inhalt: WordPress plus Easy Digital Downloads is the simple way to sell digital products like software, courses, and ebooks online. In this course, instructor Patrick Rauland takes you through the installation, configuration, and management of an online store selling digital products and services. Patrick shows how to navigate the tax, style, and email settings; add products; manage sales; and plug into external services like Google Analytics and MailChimp. Along the way, he shows how to leverage features that make the process of selling your digital goods even easier. Umfang: 01:58:41.00
Inhalt: Learn how to build an online store using one of the most popular and trusted ecommerce solutions for WordPress. WooCommerce provides advanced store management for physical, digital, and even subscription-based products in a clean and easy-to-understand package. Simply put, WordPress plus WooCommerce equals your online shopping portal on your terms. Join WooCommerce expert Patrick Rauland as he shows how to build your online store, complete with payment processing and shipping. Learn how to navigate the inventory, tax, and shipping settings; add products; manage sales; and customize your store's layout. Plus, learn how to integrate external services like Google Analytics and MailChimp for customer analytics and email marketing. Umfang: 02:39:38.00
Inhalt: Discover how to manipulate the inner workings of WooCommerce to deliver customized WooCommerce stores. In this course, learn how to tailor the functionality of your online store to match your existing business practices by creating a plugin that interacts with WooCommerce. Join WooCommerce expert Patrick Rauland as he explains how to create a settings page, hide the checkout page, and customize the edit product page. Plus, he covers how to customize the WooCommerce checkout, add custom order statuses, and send automated updates to customers. Umfang: 02:26:52.00
Inhalt: Learning how to create a child theme is the first step to becoming a WordPress developer. Child themes are a great entry point, as they're built on top of an existing theme with a properly coded foundation. The skills you use during development are the same ones you leverage for writing brand-new themes and plugins. Learn how to use child themes to create your own custom, stylish new WordPress sites-without the advanced knowledge of a web developer. Instructor Patrick Rauland explains how to get started picking a parent theme, updating the CSS, creating a new template for your child theme, and updating its functionality. By the end of this practical, project-based course, you should have a functioning child theme and the skills to quickly customize your next WordPress site. Umfang: 02:04:54.00
Inhalt: As a maker of WordPress-powered websites, you've likely needed to create and add many contact forms. In this course, take a closer look at the task of creating contact forms for your WordPress site. Using three different plugins-Jetpack, Ninja Forms, and Gravity Forms-instructor Patrick Rauland walks through the process of setting up and configuring each plugin, working with the advanced features in each option, and receiving form submissions. Contact forms are a must-have for any WordPress-powered website, and these plugins-which range from simple and free to complex and pricey-can do a lot more than just ask for names, addresses, and messages. Unleash the power of contact forms, and find the plugin that's right for you. Umfang: 01:37:46.00
Inhalt: WooCommerce is one of the most popular and trusted ecommerce solutions around. Not just for WordPress but also for anyone who wants to set up a store. Making your theme match the rest of your WooCommerce website can help you create a more professional and trustworthy shopping experience and extend your brand online. This course covers the fundamentals of building custom WooCommerce themes. Learn about using WooCommerce hooks, template overrides, PHP, and CSS to style the different store pages, and add custom imagery and icons to fit your branding. Author Patrick Rauland also introduces UX design techniques that encourage customers to buy, such as highlighting savings and adding social media icons for sharing. Umfang: 01:24:00.00
Inhalt: Want to build an online store? Build it with WordPress and take advantage of all the sophisticated plugins and rich development features the platform has to offer. To start, Patrick Rauland looks at the essentials: how to get paid, calculate shipping, and calculate and charge taxes. He helps you set up a payment gateway, select a shipping method, and grasp how taxes work and how to collect them from customers. And if you weren't convinced already, Patrick reviews the benefits of WordPress ecommerce tools, as well as a selection of third-party tools that integrate beautifully with WordPress. Plus, get bonus tips on marketing your new website, attracting and retaining customers, and testing and optimizing your site. Umfang: 01:07:44.00
Inhalt: Out of the box, WordPress does a pretty good job of driving users to your site. But there's still more you can do to make your site visible to search engines and social media networks. In this introductory course focusing on basic setup and usage scenarios, learn how to drive more visitors to your WordPress site by performing search engine optimization (SEO) with the help of two powerful plugins: All in One SEO Pack and Yoast SEO. Along the way, learn how to take advantage of WordPress settings that can help you out as you optimize your site. Umfang: 01:15:26.00
Inhalt: Slow loading speeds equal lost customers. In this course, instructor Patrick Rauland walks through steps you can take to make a typical WordPress site lightning fast. Patrick explains why speed is so important, then shows you how to check and monitor your speed. He describes how websites slow down and how to identify static and dynamic WordPress sites. Patrick goes into hosting and all the ways a good website host can speed up your site. He covers ways you can make sure media isn't slowing down your site, such as optimizing images, using a content delivery network (CDN), and offloading audio and video files. Patrick shows you how to balance fast versus functional, in making sure plugins don't slow down your site. After going over how to make your database more efficient, Patrick concludes with a discussion of caching and how "busting" your cache can speed up your site. Umfang: 01:23:22
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