Inhalt: While virtual sales calls have steadily increased for many reasons-reduced travel costs, improving technology, and most recently health and safety considerations-the fact remains, people simply hate virtual meetings. Factors like fatigue and distrust of the presenter lead to declines in attention and engagement, which reduce your chances of closing a deal. In this course, neuromarketing expert Patrick Renvoise shows you how to tackle the challenges around selling virtually by understanding the brain of your audience. Patrick covers the reasons people hate video calls, why they generate so much fatigue, and why it's so hard to establish trust over a virtual meeting. He also guides you through what to say and do on video sales calls, and shows how a little knowledge of the primal brain can help you communicate more persuasively in the virtual world. Umfang: 00:53:22
Inhalt: Successful persuasion can seem like a matter of charisma, luck, or timing, but neuroscience reveals that there are reliable, successful approaches to persuasion that can be used by anyone. In this course, you'll learn about the science behind persuasion, and explore how to develop more effective marketing and sales messages using the pain-claim-gain framework. Author Patrick Renvoise starts by explaining the dual nature of the human brain-rational and primal-and shares why most sales and marketing messages fail. He then reveals a step-by-step process to stimulate the primal brain of your audience. Patrick's scientific approach to selling has helped many people become more effective at persuasion and close more sales. Umfang: 00:48:59.00
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