Inhalt: Great designers forge their own paths. They break rules. They build lifelong bonds with clients, and they add value to the simplest projects. Bonnie Siegler is a prime example of a designer that has broken the mold successfully. She started in the early days of MTV and went on to found the highly respected design firm, No. 17, right out of her apartment, as well as the equally successful firm Eight and a Half. Along the way, Siegler has designed groundbreaking graphics for iconic brands like Saturday Night Live, Newsweek, and ABC. In this short documentary, Bonnie reflects on her career and explains the skill set (communication, problem solving, and basic business sense) that makes a breakout designer successful. Plus, get an inside look at the design process for the new brand identity she spearheaded for the Brooklyn Public Library. Umfang: 00:14:18.00
Inhalt: People are looking to build bridges and make connections inside their companies and with clients. The way to do that is with empathy. In this course, instructor Bonnie Siegler covers empathy in society, design, and communications, then walks you through an empathy workshop. First, Bonnie defines empathy and teaches why you need it in your business. She discusses empathy in the public space, plus how to win friends and influence people. Bonnie then goes into how you can use an empathetic approach with clients, how you can better understand your audience through empathy, and how to really get to know a potential employee or employer. Learn about the importance of representation and the power of a conversation, including empathetic listening and empathy in branding. Plus, get insights into how powerful an empathy workshop is, why it works, and how to adapt it for your own company. Umfang: 00:45:19
Inhalt: Schools equip designers with the knowledge and skills they need to understand their craft and discover their own unique personal style. That said, many students are handed diplomas without having been taught how to grapple with the challenges of the design world that awaits them outside of school. In this course, Bonnie Siegler-the founder of respected design firms No. 17 and Eight and a Half-provides answers to designer's common questions about how to get a job. She explains how to introduce yourself, how to write a resume that makes sense, how to curate a portfolio that best showcases your work, and even how to manage your social media presence. Plus, she covers how to present yourself and your work at a job interview, and what to do after your interview. Essentially, Bonnie helps you understand what's important and what's not important when it comes to landing a design job. Umfang: 00:45:39.00
Inhalt: The art director role is one that many designers aspire to. An art director is responsible for the overall vision of a design project: the concept, look, feel, imagery, messaging, and even editorial direction. It's an impressive and well-paid job-if you have the right qualifications. Understanding exactly what an art director does can help you plan your career and build the right skills. Bonnie Siegler is a designer and the art director of many high-profile and diverse projects. Here she walks members through what an art director (AD) is, how it differs from being a designer, and the skills needed to be a good AD. She finishes with two quick case studies from her own career (Frank Lloyd Wright Foundation and Newsweek) that show how exactly how an art director contributes to a project's success. Umfang: 01:10:06.00
Inhalt: Every business, brand, product, and service needs a strong visual identity through all media. Consequently, it''s crucial that clients and creative professionals are able to work together effectively. And the key to success, as with any relationship, is communication. In this course, learn how to deal with the subjectivity, emotional pitfalls, and the occasional chaos of a creative partnership. Throughout this course, Bonnie Siegler-founder of respected design firms No. 17 and Eight and a Half-discusses how to articulate your visual goals to a designer and set a clear, consistent direction. Umfang: 00:59:37.00
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