Inhalt: Las historias venden, y si sabes contar una buena historia de ventas, venderás más que quien no sabe. Contar con un gran producto y un gran discurso de ventas ya no es suficiente. Ahora necesitas grandes historias que los acompañen. En este curso aprenderás a conocer el poder de la narrativa para vender tu producto o servicio. Paul Smith, el autor del libro superventas "Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale" te enseña a encontrar, crear y narrar historias de ventas convincentes que repercutan en los clientes. Umfang: 01:21:30.00
Inhalt: Las historias conectan a las personas. Narrar una historia atractiva y auténtica puede ayudarte a forjar una buena relación con tu cliente potencial y a cerrar la venta. Con este curso, sabrás cómo aprovechar el poder de la narrativa durante el proceso de ventas. Paul Smith, el autor del libro superventas "Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale", te explica los 25 tipos esenciales de historias y comparte su estructura para que tú des con las tuyas. Descubre las historias que podrás narrar al presentarte, al hacer tu discurso de ventas, al cerrar una venta, para captar el interés del comprador y para ganarte la fidelidad de los clientes a largo plazo. Consulta la primera parte del curso para tener una introducción de cómo vender con historias. Umfang: 01:29:36
Inhalt: Join expert storyteller Paul Smith to get engaging insights into leadership. Drawing on his exclusive, one-on-one interviews with over 250 CEOs and executives around the world, Paul reveals experiences that led these leaders to learn a critical lesson or gain some invaluable-and often unconventional-wisdom. Each video is centered around a single story. He covers topics such as setting a vision, leading change, and getting more creativity out of an organization. Think of this series as a fireside chat with someone who's had the luxury of interviewing some of the most insightful executives in the world. Umfang: 03:06:13.00
Inhalt: Storytelling is essential to good leadership. When delivered correctly, a good story can help you articulate a vision, lead change, inspire creativity and innovation, and get employees to work together more collaboratively than you could ever do without a good story. In this course, best-selling author and storytelling expert Paul Smith digs into the essential elements of a great narrative, explaining how to craft and deliver compelling leadership stories that inspire and motivate employees. Paul explains the right story structure, how to create emotional engagement, and even how to create a surprise ending that ensures your story will be remembered and acted upon. This course will make you a better storyteller, and a better leader. Umfang: 00:38:58.00
Inhalt: You aced your interview and landed a new position at a retail store. Now that the job is yours, how do you actually get good at it? One crucial skill that can help you succeed in this role-and in nearly every other job you'll have going forward-is the ability to talk to customers in a way that makes them feel comfortable. Genuine conversations-and not pushy sales tactics-will help you connect your retail customers with what they need, and do so in a way that will leave them wanting to come back again and again. This course is all about mastering those conversations. In this course, Paul A. Smith goes over the kinds of conversations you're expected to be able to have with retail customers, sharing techniques that can help you navigate those interactions successfully. Learn how to start talking to someone who just walked into your store, how to turn a conversation ender like "Thanks, I'm just looking" into a conversation starter, how to deal with angry customers, and much more. Umfang: 00:29:26.00
Inhalt: As histórias podem tornar as mensagens de qualquer líder mais marcantes, contagiantes e duradouras. Por sua vez, aprender a arte da narração de histórias pode tornar você um líder melhor. Neste breve curso, o autor e instrutor de narração de histórias corporativas Paul Smith explica os elementos de uma história envolvente. Aprenda sobre as estruturas comuns das histórias, o poder da emoção, a importância da surpresa, a atração das analogias e metáforas e o valor de manter a autenticidade. Umfang: 00:35:24.00
Inhalt: Histórias vendem. E as pessoas capazes de contar uma boa história de vendas vendem mais que os outros. Não basta ter um excelente produto e um bom discurso de vendas. Você precisa complementá-los com histórias incríveis. Neste curso, aprenda a aproveitar o poder da narração de histórias para vender seu produto ou serviço. Junte-se a Paul Smith-autor do best-seller Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale-enquanto ele ensina como encontrar, criar e oferecer histórias de vendas que cativam os compradores. Umfang: 01:17:48.00
Inhalt: Histórias conectam pessoas. Contar uma história envolvente e verdadeira pode consolidar o relacionamento com clientes potenciais e garantir a venda. Neste curso, você vai aprender a aproveitar o poder das histórias ao longo de todo o processo de vendas. Paul Smith - autor do sucesso de vendas Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale - aborda os 25 tipos de histórias de vendas mais importantes e apresenta maneiras para que você desenvolva suas próprias narrativas. Saiba quais histórias você deve contar em cada situação, seja na introdução, no discurso de venda ou no fechamento, para atrair o interesse do comprador e conquistar a confiança dele por muito tempo. Confira a primeira parte da série para assistir a uma introdução ao uso de histórias no contexto de vendas. Umfang: 01:29:24
Inhalt: Stories sell. And the people who can tell a good sales story will sell more than people who can't. Having a great product and a good sales pitch just isn't enough anymore. You need great stories to go with them. In this course, learn how to leverage the power of storytelling to sell your product or service. Join Paul Smith-the author of the best-selling book Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale-as he shares how to find, craft, and deliver compelling sales stories that resonate with buyers. Umfang: 00:53:27.00
Inhalt: Stories connect people. Telling a compelling and authentic story can solidify the relationship with your potential customer and win the sale. In this course, you can learn how to leverage the power of storytelling throughout the sales process. Paul Smith-the author of the best-selling book Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale-covers the 25 most essential types of sales stories and shares formulas for developing your own specific narratives. Learn the stories you should tell from introduction to pitch to close, to capture buyer interest and build loyalty that lasts for the long term. Check out part one of the series for an introduction to selling with stories. Umfang: 01:29:49.00
Inhalt: Every great leader is a great storyteller. And the most important part of being a great storyteller is knowing which stories to tell. In this course, best-selling author and storytelling expert Paul Smith shares the 10 most important stories every leader should be able to tell at a moment's notice. The result of hundreds of one-on-one interviews with CEOs and executives in 25 countries, these stories can help people in organizations understand where they came from, where they're going, and how they're going to get there, as well as provide insights about their customers, values, and competitive advantage. Paul shares an engaging and inspiring example of each type of story and provides tips to help you find and craft your own. Umfang: 00:45:43.00
Inhalt: The same techniques that are used to tell stories with words-structure, conflict, resolution, emotion, and surprise-can be used with data. You can craft compelling narratives that help audiences visualize information, without complex charts or graphs. Join Paul A. Smith, author of the best-selling book Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale, for this short course, which describes how to tell more effective stories with data. He introduces two master storytelling methods that can be applied to data, "how did we get here" and the discovery journey, and shows both methods in action, so you can see how they apply to real-world scenarios. Umfang: 00:15:50.00
Inhalt: Stories can transform even the driest content into something memorable. Learners of all stripes-visual, auditory, and kinesthetic-often have an easier time retaining concepts when they're weaved into a compelling narrative. In this course, Paul A. Smith shows how to build engaging training content using essential storytelling techniques. Discover how to choose the right story to tell in the right situation, as well as how to structure your story. Plus, learn how to incorporate emotion, surprise, and humor into your training to make the content more fun and relatable to learners. Umfang: 00:33:45.00
Inhalt: Learn about some of the most common company values and discover the ways real-world circumstances sometimes cause them to conflict in a course designed to help you recognize, articulate, and solidify your understanding of your own company's values and ethics. Author Paul Smith presents case studies of the kinds of dilemmas that happen in companies every day, allowing you to consider the right course of action in each scenario. Umfang: 00:42:22.00
Inhalt: Les histoires tissent des liens entre les gens. En racontant une histoire convaincante et authentique, vous pouvez renforcer votre relation avec un prospect au point de conclure une vente avec lui. Cette formation vous apprend à exploiter le pouvoir du storytelling tout au long du processus commercial. Paul Smith, auteur d'un livre à succès intitulé Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale, aborde ici les 25 histoires indispensables aux commerciaux, en vous donnant des indications pour structurer les vôtres. Découvrez ce que vous devriez raconter depuis la première rencontre jusqu'à la signature du contrat pour capter l'attention d'un acheteur et le fidéliser sur le long terme. Umfang: 01:27:58.00
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