Inhalt: There is a strategic side and a practical side to direct mail. To get results, you need to pay close attention to both. After all, wouldn't it be a shame to put tremendous effort into a winning strategy and design, only to lose money on postal surcharges due to a careless formatting error? This course teaches members the most critical skills to planning and sending direct mail, from tips for staying on budget while "pushing the envelope" creatively, to navigating and implementing the US Postal Service's technical guidelines with ease. Author Trish Witkowski is a specialist in direct mail, and she'll help you plan and send engaging and cost-efficient campaigns that grab the attention of recipients the moment they open their mailbox. Umfang: 02:10:27.00
Inhalt: Get fresh ideas for your next print marketing campaign as the world's leading expert on folded formats, Trish Witkowski, shares unique and effective folded solutions that will add that "wow factor" to your creative projects. This highly visual and inspiring course is filled with print "eye candy"-for designers who operate on either end of the budget spectrum. Trish will set a strong foundation of folding lingo, folding families, and folding dos and don'ts. She'll also share her 10 high impact tricks for folding success and show you how to expertly create folding templates and dielines. You'll see lots of real-world solutions from her famous sample library, too. Umfang: 02:07:19.00
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