Inhalt: Branding goes beyond logos, brochures, and website designs. Branding is a complete system for communicating a company's unique message. In this course, Sean Adams asks designers to move past one-off projects and partner with their client on a holistic branding approach. The lessons he provides help explain exactly what branding is, underline the importance of research and problem-solving in design, and define how branding elements like logos, wordmarks, icons, and color palettes all work together to tell a brand's story. He also shows how to hand off branding systems to clients and provide the documentation and long-term support to sustain their brands far into the future. Umfang: 01:38:46.00
Inhalt: Most design projects don't start from scratch. Instead, designers are usually asked to reimagine an existing brand. Redesigns can be challenging, but offer some distinct advantages, since you are dealing with clients that know their product and their market. In this course, designer Sean Adams show how to plan and execute a redesign that keeps what's working and jettisons what's not. First, learn how to identify if a change is necessary and understand the difference between a design evolution and a revolution. Sean then explains how to rework existing logos and identities, collateral and publications, and online media such as websites. In chapter three, he discusses the redesign process: from managing a client who may be attached to the old design, to launching the new identity. He closes with a series of case studies from renowned designers who have transformed company logos, packaging, websites, environments, and marketing materials, while remaining true to the original brand. Umfang: 00:54:40.00
Inhalt: Join top design instructors Bonnie Siegler, Sean Adams, Justin Ahrens, and Amy Balliett as they tackle the reasons why really good design is a critical component to the success of a business. From high-level discussions on design as communication and knowing your brand equity, to on-the-ground topics such as collaboration and realistic budgeting, this course provides hard-earned wisdom from a dream team of mentors. Umfang: 00:37:44.00
Inhalt: Explore new sources of graphic design inspiration in this course from instructor Sean Adams on how ideas form and the ways that concepts propel the design process. Learn how symbols and metaphors are clear visual shortcuts to strong communication, both positive and negative. Discover the worlds of iconography and typography, how these are used in cultural communication, and how these can inspire your approach to design techniques. Sean also covers how humor in graphics can impact audiences, and suggests exploring non-digital media such as painting, drawing, felting, and more as an avenue to expand your graphic design skillset. Umfang: 01:26:13.00
Inhalt: Layout and composition are the building blocks of graphic design. A strong composition will attract attention, clarify understanding, and engage the viewer whether the project is a print- or screen-based project, a still or motion graphic, a 3D or 2D graphic. This course explains the elements, principles, and tools you will need to create a successful composition and layout. Author Sean Adams explains the elements of layout (from shapes to space), how to use principles such as scale and hierarchy, and teaches how tools like grids, proportions, and color can lead to more compelling compositions. Umfang: 01:35:06.00
Inhalt: Layout and composition are the building blocks of graphic design. A strong composition will attract attention, clarify understanding, and engage the viewer whether the project is a print- or screen-based project, a still or motion graphic, a 3D or 2D graphic. This course explains the elements, principles, and tools you will need to create a successful composition and layout. Author Sean Adams explains the elements of layout (from shapes to space), how to use principles such as scale and hierarchy, and teaches how tools like grids, proportions, and color can lead to more compelling compositions. Umfang: 02:03:29
Inhalt: Learning about graphic design concepts and approaches of the past can help inform and inspire your work in the present. This is the premise of Foundations of Graphic Design History, a series aimed at designers, artists, and anyone else who wants to understand the history of design. In this installment, Sean Adams focuses on Arts and Crafts, a movement defined by a reaction against the industrial age and Victorian excess, and a renewed focus on the handmade. Sean reviews the factors leading to the rise of Arts and Crafts, and the designers and companies who led the charge, including William Morris, Gustav Stickley, and Frank Lloyd Wright. Since Arts and Crafts spanned more than print, Sean reviews its impact on architecture, textile and furniture design, ceramics and glasswork, and bookmaking. He also explains what led to the decline of the Arts and Crafts movement , and how its influence on contemporary design lives on. Umfang: 01:30:05.00
Inhalt: To move forward as a designer, sometimes you have to take a step back. This installment of Foundations of Graphic Design History explores one of the most influential modern design movements of all time: Bauhaus. Its revolutionary concepts-centered on simplicity, quality, truth in materials, and form that follows function-influence almost every design today. Join Sean Adams for a deep dive into the Bauhaus movement as manifested across many connected creative fields (from architecture and advertising to furniture and product design). Learn how Bauhaus was born, and the effect it has on today's work as well as our approach to design education. Whether you love history or just want some inspiration from the past to lead you to fresh ideas, this course will help you explore new ways of working, thinking, and creating, all through the lens of design history. Umfang: 01:08:53.00
Inhalt: Sean Adams is one of the most celebrated designers of our time. He also is cofounder of the firm AdamsMorioka, a professor at the Art Center College of Design, and the national president of AIGA. In this interview, Sean shares his sources of inspiration and his advice for new designers on portfolios and breaking into the industry, and discusses the role technology and social media play in a designer's life. Umfang: 00:32:10.00
Inhalt: Build on what you learned in Graphic Design Foundations: Layout and Composition by taking a more advanced look at universal composition and layout principles. Instructor Sean Adams starts by teaching basic compositional elements, such as shape, color, and negative space. He then moves into advanced compositional topics, including how to use tension, scale, repetition, and hierarchy. After a look at proportion, he ends the course with a lesson on attributes. Learn about how minimalism can add interest to a composition, how to create a strong layout by cropping images and words in a somewhat unorthodox fashion, and more. Upon wrapping up this course, you'll be equipped with techniques and concepts that can help you craft unexpected, visually intriguing design solutions. Umfang: 01:17:49.00
Inhalt: In this installment of Foundations of Layout and Composition, Sean Adams applies his patented illustrative teaching approach to grids: the tool that defines the underlying structure and central proportions of any design. He begins by explaining what a grid is and why it is such an important tool to use in design. He then breaks down the anatomy of grids and goes over the various types of grids so designers will know how to choose the perfect one for their design. Umfang: 01:01:57.00
Inhalt: Marketing collateral gives your audience a chance to hold something in their hand, get important news right from their mailbox, and encounter your product or idea on a poster in a public place. Sean Adams, cofounder of renowned design firm AdamsMorioka, helps you make the most of these opportunities by designing great marketing materials. He begins by talking about the importance of preparation: the essential fact finding that needs to happen before any design can begin. He then dives into the key elements of marketing materials (copy, images, paper, and printing method). The remaining chapters break down the design process for the most common marketing pieces (brochures, business cards, posters, media kits, and promotional pieces like holiday cards and swag). These lessons will help you make design decisions that will intrigue your audience and save your campaign money along the way. Umfang: 01:43:09.00
Inhalt: The history of graphic design is a history of cultural expression, reflecting not only what people thought during a given time period, but also how they felt. Whether you're curious about the development of design or are seeking inspiration for your own creations, expand your visual vocabulary in this comprehensive introduction to graphic design history. Sean Adams, who managed the AIGA historical archives-the largest collection of graphic design history in the world-focuses on the hows and whys of each design movement, detailing the development and evolution of specific styles, techniques, and genres. Beginning in the Victorian age, Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to new wave. Get started with Foundations of Graphic Design History and discover the power of imagery. Umfang: 02:16:24.00
Inhalt: You probably know the names of many design greats. Chip Kidd, Marian Bantjes, Debbie Millman-and Sean Adams. What do they have in common? These designers know how to promote themselves. Self-promotion is essential for freelancers and studio heads alike. Fortunately, there are more and more ways designers, and creatives in general, can get the word out about their businesses, from business cards and Behance, to blogs and design conferences. In this course, Sean takes you through the steps of determining what your design identity is and developing the essential pieces every promotional system needs. He takes a deep dive into some of the more complex and critical components, such as developing an effective and elegant website, and also touches on topics one might not think of-such as writing an effective bio and working with colleges to give back and brand build. Learn how to let the world know who you are and what you do. Start promoting your design career now. Umfang: 01:23:33.00
Inhalt: Many designers have experienced the frustration of having devised a singular, elegant solution, only to have it rejected by a client. While solid design skills are key to successfully selling your work, understanding how to collaborate with clients can be just as critical. In this course, learn how to win design projects, convince your clients to go with the best solutions, and cultivate lasting working relationships. Instructor Sean Adams shows how to begin a working relationship with a potential client, explaining how to sell yourself, present previous projects, and set appropriate expectations. He also provides tips for communicating during the design phase, crafting and delivering an impactful presentation, and dealing with a variety of common conflicts. In addition, he discusses how to maintain lasting relationships with clients, create more work, and determine when it''s time to part ways with a client. Umfang: 01:29:57.00
Inhalt: There are no shortcuts for professional graphic design. Whether it''s a logo, business card, or website, bad design drives away business. But clients often wonder if finding and hiring a professional is worth the effort. Meanwhile, designers struggle to articulate their value to clients who are tempted to DIY. Sean Adams champions design internationally on behalf of his work with AIGA. Here he breaks down the walls between designers and clients so they can have a more collaborative and successful experience. There are whys and hows, dos and don''ts, and simple strategies for finding good partnerships, cooperating on designs, and negotiating fees, from both sides of the table. Plus, learn ways to gauge the return on investment and provide proof the design is working. Umfang: 00:58:29.00
Inhalt: Are you curious about what graphic design really is? This video defines graphic design, so you can understand its purpose and what it accomplishes. Learn how design is used to convey ideas and concepts, and to enhance interactive experiences. Discover the impact that strong visual communication has on individuals, businesses, and the world. Then, get ready to explore courses that will help you build graphic design skills. Umfang: 00:02:49.00
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