Inhalt: Learn the ins and outs of advertising on Instagram. In this course, marketing expert Anson Alexander explains how to create engaging content for Instagram advertising, build a campaign, and leverage Facebook Ads Manager along the way. Anson goes over the types of content you can use to advertise on Instagram and then shows how to create, upload, and format ads. He demonstrates how to target specific audiences, implement a budget, and run scheduled campaigns. He also covers analytics, so you can discover how to adjust your advertising efforts based on performance information you find in analytics reports. Umfang: 01:03:10.00
Inhalt: Learn the ins and outs of advertising on Instagram. In this course, marketing expert Anson Alexander explains how to create engaging content for Instagram advertising, build a campaign, and leverage Facebook Ads Manager along the way. Anson goes over the types of content you can use to advertise on Instagram and then shows how to create engaging ads, as well as how to create Instagram stories for marketing purposes. He demonstrates how to target specific audiences, implement a budget, and run scheduled campaigns. He also covers analytics, so you can discover how to adjust your advertising efforts based on performance information you find in analytics reports. Umfang: 01:11:49
Inhalt: It''s already home to a sought-after and active target audience. But with the introduction of promoted pins, Pinterest is becoming a digital advertising platform to reckon with. Promoted pins look almost identical to regular pins-and because they are perpetual, they continue to engage long after your campaign has ended. In this course, Anson Alexander provides tips and tricks for creating effective, engaging pins and winning campaigns on Pinterest. First, Anson shows how to create a business account on Pinterest and post your first promoted pin. Then, he demonstrates how to create campaigns, set goals, and specify your target, schedule, and budget. Finally, Anson reviews the analytics tools in Pinterest for tracking your metrics and conversions-and optimizing future performance. Umfang: 00:59:18.00
Inhalt: Grab attention-and customers-by advertising on YouTube. Marketing expert Anson Alexander shows you how to create and manage ad campaigns on YouTube, the world's largest video platform. Great ads start with great content, Anson begins with tips for creating short, engaging videos that meet YouTube guidelines. He then demonstrates how to build ad campaigns, set reasonable budgets, and target the right audiences using interests and demographics. Finally, to make sure you get the best return on your investment, Anson shows how to measure ad performance and make any necessary adjustments. Umfang: 01:09:05.00
Inhalt: Grab attention-and customers-by advertising on YouTube. Marketing expert Anson Alexander shows you how to create and manage ad campaigns on YouTube, the world's largest video platform. Great ads start with great content, Anson begins with tips for creating short, engaging videos that meet YouTube guidelines. He then demonstrates how to build ad campaigns, set reasonable budgets, and target the right audiences using interests and demographics. Finally, to make sure you get the best return on your investment, Anson shows how to measure ad performance and make any necessary adjustments. Umfang: 01:03:37
Inhalt: Learn how to generate a steady stream of revenue from your website with Google AdSense, the leading display networking tool. Author and marketer Anson Alexander teaches you how to get up and running with AdSense, and display ads that "make sense" for your website. Learn how to set up an account, enable Auto Ads and new ad units, place limitations on ad content, and set up AdSense on more than one website. Plus, learn how to use the AdSense performance reports to identify ad trends, increase page views, and maximize ad revenue. Umfang: 01:07:17.00
Inhalt: Learn how to quickly and effectively enter numeric data and formulas using the 10-key numeric keypad. This course explores ergonomics, proper finger positions, and formula-entry shortcuts so you can quickly do things like enter large amounts of data into spreadsheet applications like Excel. Author Anson Alexander introduces the lessons using lynda.com's innovative and interactive typing tool, which you can use to practice on your own. Umfang: 00:16:16.00
Inhalt: Stop the time-consuming hunting and pecking at the keyboard and learn how to type properly. In this course, you'll discover the advantages of knowing how to type, find out where your fingers should be positioned and which finger to use on each key, practice your positioning, and learn how to type for speed and accuracy. Instructor Anson Alexander will also show how to use a numeric keypad properly and measure your success, and our unique visuals allow you to see his fingers at work. Start now and learn to type your way to clearer, quicker communications, and use the course's game-like, interactive exercise file to practice each typing lesson and gauge your improvement. Umfang: 00:47:12.00
Inhalt: YouTube is a great place to market a product or service and generate ad revenue. Join Anson Alexander to learn the secrets of starting and maintaining a successful and profitable YouTube channel. First, learn how to set up a business account in YouTube Studio and discover strategies for producing video content optimized for discovery and ad placement. Then explore different monetization strategies, from joining the YouTube Partner Program to selling merchandise directly to subscribers. You can also learn how to customize your YouTube channel page to fit your brand, and apply tried-and-true SEO techniques to help your videos reach the top of search results. Finally, Anson shows how to use YouTube Analytics to better guide your content strategy moving forward. Umfang: 02:05:31.00
Inhalt: Interested in marketing your product or service on Instagram? Join Anson Alexander as he acquaints you with key features and digital marketing strategies that can help improve your online presence and boost sales using the popular social platform. Anson demonstrates how to use built-in Instagram tools for businesses, brainstorm content ideas, and develop a posting schedule based on the activity of your target market. He shares tips for creating engaging content leveraging Instagram Stories, Reels, IGTV, and Guides. He also explores using hashtags and location tagging to increase visibility, and demonstrates how to use Instagram Insights to review statistics and metrics regarding your posts. Anson also shows how to create shopping posts in Instagram Shopping as well as how to use paid ads to reach a wider audience. Plus, he provides insider tips and secrets that can help you navigate the Instagram community like a pro. Umfang: 01:39:08
Inhalt: Interested in marketing your product or service on Instagram? Join Anson Alexander as he acquaints you with key features and digital marketing strategies that can help you boost your sales and online presence using the popular social platform. Anson demonstrates how to use built-in Instagram tools for businesses, brainstorm content ideas, and develop a posting schedule based on the activity of your target market. He shares tips for creating engaging Instagram stories, using hashtags and location tagging to aid discovery, and leveraging Instagram Insights to review statistics and metrics regarding your posts. Plus, he provides insider tips and secrets that can help you navigate the Instagram community like a pro. Umfang: 01:50:37.00
Inhalt: Interested in marketing your product or service on Instagram? Join Anson Alexander as he acquaints you with key features and digital marketing strategies that can help you boost your sales and online presence using the popular social platform. Anson demonstrates how to use built-in Instagram tools for businesses, brainstorm content ideas, and develop a posting schedule based on the activity of your target market. He shares tips for creating engaging Instagram stories and reels, using hashtags and location tagging to aid discovery, and leveraging Instagram Insights to review statistics and metrics regarding your posts. Plus, he provides insider tips that can help you navigate the Instagram community like a pro, including how to deal with pesky bot accounts. Umfang: 01:42:20.00
Inhalt: As a modern marketer, you have a wealth of digital marketing solutions at your disposal. How do you determine which ones are right for you and your organization? In this course, marketing expert Anson Alexander digs into the tools available to you across the different areas of digital marketing, providing you with key insights along the way. Anson covers industry-leading solutions for social media marketing, email marketing, digital advertising, content creation, search engine optimization (SEO), and affiliate marketing. Upon wrapping up this course, you'll be better equipped to navigate the world of digital marketing and hone in on the best tools for your company. Umfang: 01:45:45.00
Inhalt: As a modern marketer, you have a wealth of digital marketing solutions at your disposal. How do you determine which ones are right for you and your organization? In this course, marketing expert Anson Alexander digs into the tools available to you across the different areas of digital marketing, providing you with key insights along the way. Anson covers industry-leading solutions for social media marketing, email marketing, digital advertising, content creation, search engine optimization (SEO), and affiliate marketing. Upon wrapping up this course, you'll be better equipped to navigate the world of digital marketing and hone in on the best tools for your company. Umfang: 01:27:32.00
Inhalt: In a web full of thousands of tools, social media expert Anson Alexander brings order to the madness with this course covering the must-have tools for Social Media. Anson introduces built-in tools like Facebook Business Suite and Twitter analytics, then shows you how to use them. He walks you through the features and uses of Sprout Social, Buffer, and Semrush. Anson covers social media automation tools and explains several tools for discovering and designing content. He concludes with a thorough discussion of social media analytics tools like TubeBuddy, Sendible, and Tailwind. Umfang: 01:20:10
Inhalt: Curious about what your competitors are up to? Tune into this course to learn how to use SEO tools and techniques to research the competition online. Learn what keywords your competitors are optimizing for-and then outrank them on search engine results pages (SERPs). Instructor Anson Alexander explains what to look for when researching a competitor's SEO presence and website traffic. Anson shows how to find both paid and organic keywords that competitors are targeting. Then, learn how to find out what's driving traffic to a competitor's site, evaluate on-page SEO factors, apply data from your SEO research to enhance your own web presence, and monitor for new entries into the market. Umfang: 01:28:18
Inhalt: You can't get to the top of search engine results without strong links. Learn smart link-building strategies to improve your site's SEO and traffic in this course with expert Anson Alexander. Anson helps you understand how search engines perceive links, how links affect page ranking, and what qualities make for an excellent link. He also shows how to use link analysis tools to assess your site's backlink profile and find new link-building opportunities. Plus, discover how to get links from other websites and social networks, encourage reciprocal linking, and build links from blogs and directories. Anson also helps you avoid link schemes that may get you into trouble with search engines, such as hiding and buying links. Umfang: 01:10:16
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