Inhalt: Your personal brand is your reputation and legacy. A strong personal brand can lead to job and career opportunities. A weak personal brand leaves you liable to be passed by. In this course, personal branding expert Lida Citroën helps you identify what your personal brand is now and align it with the brand you want for yourself in the future. In the process, she helps you target the individuals or groups who have the opportunities you seek, strategize the marketing for your brand, and identify who you need to know and where to find them. She also helps you figure out how to portray your personal brand on social media outlets such as LinkedIn, Facebook, and YouTube. Plus, learn how to craft an elevator pitch for your personal brand so you can make a good impression even on short notice. Umfang: 00:33:24.00
Inhalt: To get what you want, you need to ask. Dialog is what opens doors. If you're at the place in your career where you need to have a truthful conversation about what comes next, this is the course for you. Personal branding expert Lida Citroën helps you prepare to have an honest career conversation with your boss. She helps you navigate common career conversation topics such as asking for a promotion, requesting additional training, or confessing a potential career-ending mistake. Learn how to request, prepare for, and lead the conversation, and keep the meeting focused and professional-even if your request is denied. Umfang: 01:01:05.00
Inhalt: You see a job posting you'd be perfect for and-best of all-it's at your current employer. However, current employees don't always get preferential treatment when it comes to hiring. Learn how to position yourself for a new role and prepare for the process of internal interviewing. Personal brand expert Lida Citroën helps you assess your internal reputation and have a conversation with your current boss about exploring a new job within the company. She also provides pre-interview research and prep tips, and helps you outline your elevator pitch for the interview. Lastly, she provides guidance on what to do if you do-or don't-get the job. Umfang: 00:47:48.00
Inhalt: Today's job market is different: more competitive and more volatile. College grads need to use every tool at their disposal in their job search. They need to know how to create a career plan, understand what companies are looking for, and stand apart from the competition. Personal branding expert Lida Citroën shows you how to present yourself to employers in the best light, from your resume to your social media presence, to your interview attire. Lida also shares best practices for finding and applying to jobs, and setting yourself up for success before graduation. She helps you understand how to use social media strategically to network with future coworkers and mentors, and research the companies you really want to work for. Her advice is focused on helping you find a good fit with an employer that matches your passion, salary requirements, and values. Umfang: 01:10:07.00
Inhalt: With roughly 200,000 men and women transitioning out of the military each year, veterans are a rich source of talent to tap. Through their military training, veterans learn the importance of strong leadership and connecting jobs to mission and values. In this course, veteran recruiting expert Lida Citroën helps recruiters identify and appreciate the differences between post-9/11 veteran and civilian candidates, as well as the qualities, skills, and talents veterans offer to employers. She also addresses questions on building your company brand to be attractive to veterans. What appeals to veteran candidates and what turns them off? Where should companies spend money and resources? How do you identify the military skills you want to attract? Last, Lida discusses ways to adapt your hiring process, teams, and systems to accommodate veteran employees, emphasizing onboarding and retention of veteran candidates. Umfang: 00:43:22.00
Inhalt: We've all made mistakes. But a bad reputation can damage your career. Whether it's from a public faux pas, legal troubles, sabotage, or rumors, the damage can have long-lasting effects on your ability to work. Take control of the situation and learn how to repair a negative reputation. Get a three-step process to evaluate the damage, create a plan, and respond with focus. These techniques are ones that Lida Citroën uses at her reputation management firm, LIDA360, to help her own clients bounce back from bad press and regain their good name. Umfang: 00:30:26.00
Inhalt: Social media has democratized public commentary. Nearly every consumer-from your company's most ardent fan to your biggest critic-has a chance to be heard. And the reverberations from one little comment made by a disgruntled customer can do big damage to your company's reputation. In this course, Lida Citroën dives into the topic of reputation risk management, equipping you with approaches that can help you successfully manage your brand's reputation. Lida goes over the basics of reputation risk management, explaining what it is and why it matters. She shows how to create, activate, and assess an incident response plan that can help you tackle a reputation crisis head-on. Plus, she shares case studies that lend a real-world context to the concepts covered in this course. Umfang: 00:41:01.00
Inhalt: Marketing and branding expert Lida Citroën has been serving the transitioning veteran community for many years, presenting workshops and seminars at conferences, events, and job fairs; counseling hundreds of veterans personally, and writing a monthly column for Military.com. In this course, Lida offers a clear, compassionate, and compelling guide to help those in the military understand the civilian hiring manager, build a unique personal brand, understand rules of the corporate and professional marketplace, and leverage powerful strategies for using social media, image, and body language to make themselves relevant to employers. Umfang: 00:47:28.00
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