Inhalt: As a product manager, you serve as the diplomat of the product team. You're tasked with communicating with stakeholders inside the product team, outside the product team, and even outside the company. By understanding how to communicate with each of these stakeholders in terms of what they care about, you'll be able to build better products and get more accomplished. In this course, Jay Clouse reviews the roles and responsibilities of the typical product team and explains the nuances of communicating with each group of stakeholders, including senior leaders, company partners such as sales and marketing, and customers themselves. The course includes real-life scenarios that show these communication strategies in action during phases of product management-including customer discovery, road mapping, and sprint planning. Umfang: 00:47:45.00
Inhalt: A lot of companies begin with the success of their first product. And a slew of factors-from good timing to opportune professional connections-can help a company take off. But to achieve staying power, companies must continue to create innovative products that customers love. In this course, instructor Jay Clouse shares strategies that can help you cultivate a product-centric organization by fine-tuning how you organize people, implement processes, and create your company's culture. Learn how to construct effective product teams, inspire your colleagues by creating a strong product vision and strategy, build a data-driven culture, measure your performance using key performance indicators, and more. Umfang: 00:50:04.00
Inhalt: For many businesses, success is dependent on raising the capital necessary to fund the business to a point of profitability-and that capital can come from a variety of sources. In this course, explore several different methods for raising capital for your business, including loans, accelerator programs, crowdfunding, and venture capital. Instructor Jay Clouse sets you up for success by covering what to do before you pursue investment options, explaining who invests in businesses, why they do it, and how to convince them to invest in yours. Jay shares tips for constructing a presentation to support your pitch, as well as building effective relationships with potential investors. And throughout the course, he delves into both traditional funding options, such as banks and angel investors, and newer alternative forms of funding. Umfang: 00:58:36
Inhalt: Successful freelancing requires more than great work. Join Jay Clouse, creator of Freelancing School, as he teaches the essential skills required for building a successful freelancing business. Jay walks through the foundations of setting up an independent company including setting prices, creating proposals, what to include in contracts, and invoicing. He covers best practices for marketing as a freelancer, closing sales, and tips for dealing with clients. Jay also discusses what it takes to be a full-time freelancer. Umfang: 00:47:14.00
Inhalt: As a freelancer, while doing great work is important, it isn''t enough. You''ve also got to focus on building your business. Through his business, Unreal Collective, Jay Clouse has helped freelancers all over the world start and grow their own freelance businesses. In this course, he shares his tips and insights with you. Learn how to set goals, manage your time, and create a budget for your business. Discover how to write proposals and contracts and bring in a partner when the time is right. Explore the tools that will help you save time and energy on everything from scheduling to bookkeeping. Jay also provides techniques to help you improve sales, increase referrals, develop a personal brand, and design compelling content that drives interest in your services. Umfang: 01:42:52.00
Inhalt: Recessions thrust a number of unfair challenges upon small businesses. While business owners can''t fix the larger problems that sparked the economic downturn, they can still take action to push their organizations forward. In this course, instructor Jay Clouse shows how to do just that, sharing strategies that can help you quickly adapt to changing customer demands during a recession. Get tips for identifying new moneymaking opportunities for your retail, food and beverage, or service-based business. Learn how to leverage existing customers and advocates to find new customers, partner with other businesses on unique collaborations, and quickly move your business online. Plus, Jay gives you tips for crafting a marketing strategy focused on guiding and supporting your customers in tough times. Umfang: 00:21:24.00
Inhalt: Great products are built from a strong understanding of customer needs. As a product manager, you're tasked with identifying those customer needs so that you're able to direct the creation of products that make your customers' lives a bit easier. In this course, discover how to leverage the customer development process to validate your assumptions and create products customers will truly love-without spending all your precious time or money. Learn how to craft your own problem hypothesis, perform user research, create surveys and analyze the results, and conduct effective user interviews. Umfang: 01:02:39.00
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