Inhalt: As a designer or illustrator, visually expressing ideas and concepts likely comes naturally to you. But some of the more practical aspects of launching a design business-marketing, networking, posting on social media, defining your brand, and so on-can pose a challenge. Instructor Nicte Cuevas, herself a successful designer and brand strategist, has spent years developing strategies for connecting graphic design work with audiences and leaving a lasting impression. In this course, she shares her knowledge with you. Learn powerful tools and practices that can help you eliminate doubt, define your unique creative edge, develop a brand that''s true to you, and grow and nurture a community that converts into clients. Umfang: 01:20:55.00
Inhalt: Join graphic designer and brand strategist Nicte Cuevas as she discusses the impact color has across cultures and how the hues we use in our branding and work can shift perception. Nicte explains how color can hold different meaning across global cultures. She discusses how color psychology can shift or shape purchasing influences or create a divide among cultures. She helps you understand how cultural misappropriation can create a divide in communities and affect the perception of any brand. Nicte points out how gendered marketing through color can shift across the world. She shares the importance of understanding the role color plays when it comes to cultural heritage, and how using the wrong hue can shift the meaning when you market on a global scale. She explains how brands can partner with communities and experts avoid misunderstandings related to color language. In conclusion, Nicte shares her thoughts on how you can use color and culture to truly connect with an audience. Umfang: 00:35:52
Inhalt: Color is a deeply rooted form of communication-a universal language than can be understood 60,000 times faster than text alone. Leveraged the right way, color can elicit positive emotion and associations that other imagery cannot. Brands are embracing more use of color in their campaigns, and knowing how and when to use the newest color trends will keep you on top of your design game. In this course, designer and brand strategist Nicte Cuevas shares how you can use the Pantone color of the year-Classic Blue-and other color trends to engage your audience. Learn how to understand the emotional triggers behind the color trends, identify what colors work well together, what industries are best suited for the latest trends and why, and how to incorporate new colors in your designs. Umfang: 00:20:07.00
Inhalt: Discover creative ways to build impactful and captivating content. The need to go virtual is on the rise, making this a great time to take your presentations digital. In this course, go beyond the basics of Apple Keynote to learn how to create polished presentations that don't just deliver data, but also tell stories. Develop best practices to remove clutter from your slides and focus on visually engaging content, incorporate creative transitions and animations to keep your viewers' attention, and avoid distractions that take away from your presentation. Nicte Cuevas, graphic designer and brand strategist, guides you through using the software interface, setting goals, determining the kinds of images that support your narrative, and even using color trends and creating branded templates. Umfang: 01:06:34
Inhalt: Spark Post-the easy-to-use graphic design software from Adobe-empowers users to create stylish, effective social media posts. Even if you're a graphic design novice, Spark Post can help you quickly create images that allow you to connect with-and grow-your brand's audience. In this course, learn how to get started with Adobe Spark Post. In addition to covering the basics-such as how to create layouts and add text- instructor Nicte Cuevas explains how to leverage this tool in a way that's intentional. Learn how to use imagery that resonates with your target audience and works with your layout; how to use your brand's colors in a way that creates an emotional connection; how to create branded templates that can save you time and money; and more. Umfang: 01:38:58.00
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