Inhalt: By adopting agile marketing principles, you can run projects that have a greater impact and improve over time. In this course, marketing expert Chris DallaVilla shares the relevant principles of agile marketing, and explains how to use this approach in your own organization. Chris goes over the core values of agile marketing, and shares different workflows that you can tailor to your organization. He also highlights how data plays an important role in validating your direction and strategy, as well as measuring results. Finally, he covers standard project management roles-and how they work in agile marketing-and shows how to create a backlog, plan sprints, and put together a marketing roadmap. Umfang: 01:13:36.00
Inhalt: Due to the web and social media, customers have more control than ever. In today''s business landscape, companies in both business-to-business and business-to-consumer verticals are adjusting to a new reality in which user information abounds. This means realigning the customer interest as the center point in making important decisions-which, in turn, requires a new set of skills. In this course, learn how to use customer insights and consumer analytics to better understand and address your target audience''s needs. Instructor Chris DallaVilla helps executives and members of organizational teams get up to speed on best practices for processes and procedures, driving target outcomes, establishing infrastructure, and defining policies for data privacy, security, and ethics. Umfang: 01:09:15.00
Inhalt: To build products that resonate with customers, companies must first understand where their audience is coming from. What do their customers actually want and need? In this course, Chris DallaVilla explores several popular technologies-including Python and Power BI-you can use to analyze your customers'' thoughts and behaviors. Learn how to use tools to get in tune with customer behavior trends; determine what drives customer loyalty; organize your customers by segmentation groups to improve business performance; and identify your advocates. These are tools that all organizations require to thrive in today's changing environment. Umfang: 01:08:10.00
Inhalt: Artificial intelligence and machine learning are changing the world. Computers can "learn" from data without being programmed and make automated, intelligent decisions. The technology is accessible to businesses large and small, and is making a major impact on the way companies conduct marketing. With machine learning, marketers can automate many tasks within the customer journey, including customer segmentation, personalization, and even pricing. This course helps those in technical, creative, and leadership roles understand how machine learning can revolutionize the way you sell to your B2B and B2C customers. Marketing consultant Chris DallaVilla shows how machine learning can be used in all aspects of marketing, from improving customer engagement to optimizing account-based marketing. He provides practical use cases that show the technology in action, and baseline information you can use to optimize all your campaigns. Umfang: 00:55:54.00
Inhalt: Power BI-the powerful data analysis and visualization software from Microsoft-has quickly become a leader in the business intelligence space. As a marketer, you can leverage this tool to assess your marketing campaigns, identify consumer insights, and connect to data resources that your organization provides. In this course, Chris DallaVilla explains where and how to use Power BI to quickly and precisely assess your marketing efforts. Discover how to assess awareness and insights to improve performance, assess customer advocacy, publish content from Power BI Desktop and Power BI service, and more. Umfang: 00:52:09.00
Inhalt: Marketing is changing right in front of our eyes, and that transformation is being led by data. Modern marketers have to understand data and analysis like never before, and be able to work with data scientists in multidisciplinary settings. Similarly, professionals with data science training need to learn how to maximize their contributions when working with marketing and sales specialists. In this course, discover how to gain valuable insights from large data sets using specific languages and tools. Follow Chris DallaVilla as he walks through how to use R, Python, and Tableau to perform data modeling and assess performance. As Chris dives into these concepts, he shares specific case studies that come directly from his own work with clients. Plus, he shares three essential-and practical-best practices for data-driven marketing that you can use to bolster your organization's marketing performance. Umfang: 02:21:28.00
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