Inhalt: The groups feature on Facebook is a virtual space where individuals can connect and collaborate. Now that Facebook allows company page administrators to create and interact in groups, savvy marketers are looking to leverage the power of groups to build engagement for their small business, organization, or brand. In this course, Kristy Dalton leads you through setting up your Facebook group and understanding its most valuable features for business. She helps you craft your group business strategy on building engagement and meaningful interactions with your target market. Learn the nuances of group versus page communications and understand time-saving management tools such as setting autoresponders. Kristy also walks through monetizing groups using clear strategies for driving sales. Umfang: 01:00:06.00
Inhalt: The number one challenge for businesses on Facebook is earning visibility through engagement. If you want to start seeing results from your company''s Facebook page, you need to leverage new techniques for earning meaningful interactions. In this course, Kristy Dalton talks candidly about what works-and what doesn''t-with marketing on Facebook. She shows how to optimize your page and take it into high gear with a successful content strategy incorporating features like Facebook Live, Messenger, and events. Kristy also explains how to grow your audience through groups and make your job easier with auto responders. Finally, discover how to drive revenue by developing a Facebook sales funnel, employ boosts and ads, and use data to constantly improve your Facebook page performance. Umfang: 01:17:30.00
Inhalt: Social media can be a powerful tool for state and local government. But managing a social program for a government agency requires a unique strategy that often differs from what''s expected for business. In this course, discover the powerful ways social media can be used by government. Social media expert Kristy Dalton discusses the importance of engaging the public online, and how to create your own social media policies. She also covers various laws and requirements that involve online government communications. Kristy shows how to write a powerful social media strategy, how to deal with negativity, and how to set the right tone. Finally, Kristy shares how to effectively leverage the most popular social media tools out there, including Facebook, Twitter, and LinkedIn. Umfang: 01:22:49.00
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