Inhalt: Allan Haley is a consultant, educator, and formerly the Director of Words and Letters at Monotype. He is a giant in the typography community, responsible for maintaining a link to the history of type while keeping tabs on its future. In this interview, a partnership between Lynda.com and AIGA, Allan talks to Kristin Ellison about typography: why typography inspires a passionate response from cognoscenti and laymen alike, how the evolution from metal-set to digital type has impacted interest, and why certain typefaces endure. They also discuss The qualities of a great typeface Advice for typeface designers The impact of craftspeople like Doyald Young and the Maker movement Marketing typefaces and combatting font piracy Developing Monotype's Fonts.com library Why Monotype reinvests in fonts like Metro and Gill Sans Leaving Monotype to consult What makes a good addition to a font library How to design a font to fulfill a gap in the marketplace What's on the horizon for typography Umfang: 01:38:03.00
Inhalt: If you''ve spent hours filling notebooks with sketches, and find joy in the creation of beautiful images, then you''ve probably wondered if you could turn your passion for art into a full-time job. In this course, learn the skills and tools you''ll need to pursue a career in art and illustration, and the jobs that you can get with them. Kristin Ellison-the content manager of art and illustration at LinkedIn Learning-kicks off the course by walking through the core elements of the creative process: drawing, composition, and color. Next, she highlights the specific skills and software you''ll need to successfully launch a career in 2D illustration, 3D illustration, and fine art. To wrap up, Kristin covers the business of art and illustration, sharing how to promote, present, and get paid for your work. Throughout the course, Kristin mentions additional courses you can reference to get an in-depth look at specific tools and skills. Umfang: 00:33:17.00
Inhalt: Debbie Millman is one of the most influential graphic designers working today. She's also an author, teacher, and brand strategist, and the chief marketing officer for Sterling Brands. She is responsible for the redesigns of over 200 global brands, including Pepsi and Kraft. In this exclusive interview from the 2015 AIGA Design Conference, our own Kristin Ellison sits down with Debbie for a discussion of her award-winning podcast, Design Matters, her approach to rebranding (which starts with the "why"), and the attitude toward branding in the social media age. They also talk about truth telling in branding and the power of education, which led Debbie to cofound the Masters in Branding Program at the School of Visual Arts with Steven Heller. Debbie also reveals advice to her younger self; talks about the inspiration for her books, Look Both Ways: Illustrated Essays on the Intersection of Life and Design and Self Portrait as Your Traitor; and her deep connection to New York City. Umfang: 01:31:38.00
Inhalt: In a competitive job market, like the one designers and other creative professionals are facing today, how do you stand out? Diane Domeyer has spent over 24 years at Robert Half, helping companies to find the best talent. She is now the executive director of The Creative Group, which connects interactive, design, marketing, and public relations professionals to the companies that want to hire them. In this exclusive interview from the 2015 AIGA Design Conference, Kristin Ellison asks Diane her secrets for standing out in the creative job market. Umfang: 01:02:53.00
Inhalt: Eddie Opara is a designer, teacher, and entrepreneur, having founded an interactive design firm, the Map Office, which was absorbed by a partnership with Pentagram in 2010. His design ethos blends strategy, design, and technology. In this exclusive interview from the 2015 AIGA Design Conference, Kristin Ellison asks Eddie about his influences (from his mother's Nigerian head wraps to his professors at Yale), the function of design, and his most rewarding projects, including "wallpaper" for Prada, motion graphics for Times Square, personal projects like Stealth, and the designs for digital screens on the MahaNakhon Cube in Bangkok. Eddie also talks about a recent logo redesign project for Code Academy, which fits into his theory about the evolving nature of branding and design. Umfang: 01:59:48.00
Inhalt: Nathan Shedroff researches, speaks, and teaches about meaning, innovation, and interfaces. He is the chair of two groundbreaking MBA programs at the California College of the Arts that marry design and business. In this exclusive interview, conducted in partnership with the AIGA Design Conference, Kristin Ellison talks to Nathan about the ways he''s helping designers merge the qualitative and quantitative to better understand customers and pitch ideas to company leaders. Nathan explains what business has to learn from design (tolerance for ambiguity) as well as what design has to learn from business (comfort with data and communication skills). He also touches on redefining the word "value," design thinking, and deliberate design that improves customers'' lives. Umfang: 01:45:07.00
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