Inhalt: During a crisis, communicating with your employees should be your first priority. Your most important job as a leader is to make sure your team feels safe in working with and for you. This course gives you the necessary tools to communicate internally during times of change or uncertainty. Learn how to communicate with transparency and empathy, identify what you want to say and when to say it, and manage questions, reactions, and anxiety from your team. Instructor Mory Fontanez-a transformation consultant helping Fortune 500 companies and startups enact meaningful change- also provides tips for staying connected to your workforce after the crisis has passed and putting what you've learned about internal communication into regular business practice. Umfang: 00:31:21
Inhalt: Common values are the foundation of successful relationships and successful businesses. A company's values should be the driver of every action, not just a sign on the wall. Learning how to effectively communicate your values can lead to stronger, better-performing teams that are more tightly aligned with company goals. In this course, instructor Mory Fontanez describes how to identify and communicate individual, team, and organizational values. Using real-world examples and scenarios, Mory explains how to identify personal and professional values for yourself and your team and establish company-wide values, which you can use to connect with your customers. Umfang: 00:35:37.00
Inhalt: As trust in corporations, governments, and other institutions declines, consumers and employees are demanding more open and honest communication. Lead the charge within your organization: Learn how to communicate with transparency in order to earn back trust and build deeper, lasting connections with the people that matter to your business. Transformation consultant Mory Fontanez makes a compelling case for transparency, drawing from case studies that show its impact in action. Then she explains how to cultivate transparency, communicate your purpose, and express your message with authenticity. Plus, learn how to develop a crisis response plan so your communication doesn't suffer in a difficult situation-and respond to criticism when your audience doesn't agree with your take. In the final chapter, see how it all comes together in a transparency action plan, which will help you communicate more consistently and effectively in any scenario. Umfang: 00:37:44.00
Inhalt: A communications strategy is the backbone of any good marketing or communications program. It provides a focus, with a clear goal and roadmap for how to best get your message to your target audience, and ensures that your messages are memorable and move people to action. Learning how to craft a communications strategy can help you to be a masterful communicator. In this course, discover ways to identify your audience, build a communications strategy, measure your results, and adjust to feedback. Find out how to break through the noise and connect with your audience clearly reliably and how to respond with consistency when crisis hits. Umfang: 00:34:26
Inhalt: With disruption rampant in a variety of different markets, many companies are left to grapple with workplaces that have become increasingly chaotic. But chaos doesn't have to be your organization's new normal. In this course, instructor Mory Fontanez examines the most common causes of chaos inside companies, as well as how to address these issues at a systemic level to create a steadier, more connected workplace. Learn how to examine the outdated systems that may have caused chaos to flourish within your company. Discover the steps you can take to transform chaos into opportunity, including how to break down siloed departments, leverage data to better understand your customers, and develop new methods to connect with and reward employees. Plus, learn how to maintain your clarity and focus during times of uncertainty. Umfang: 00:36:49
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