Inhalt: The handmade aesthetic isn''t limited to little boutiques; even large businesses (including Starbucks, Nordstrom, and Whole Foods) understand when it''s best to play the "handmade" card. Kick back in the LogoLounge and learn how imperfection, texture, and personality can help add a sense of authenticity to your client''s brand. Design expert Bill Gardner shows how to decide when a human touch is appropriate, incorporate free-form and line-drawing illustration techniques, use color and texture to make surfaces seem more tactile, and use typography to express specific ideas. The good news? You don''t have to relinquish your favorite digital tools. Bill shows how to create this "old world" look using "new world" shortcuts. Umfang: 01:21:38.00
Inhalt: Storytellers weave their tales with words. Designers must do it with pictures, and shapes and symbols are their visual shorthand, a way of quickly communicating emotion and meaning. Here Bill Gardner, founder of LogoLounge, examines how shapes and symbols help designers integrate story into their logo designs and explores the mystery behind these forms. Learn why people respond emotionally to certain geometric shapes, the history behind common symbols, and new and emerging symbols that will help your logo age gracefully. This course will give you the tools to convey the meaning behind your designs to your clients. Umfang: 01:41:38.00
Inhalt: No other topic has driven corporate identity more quickly than sustainability. When it comes to logo design, whether businesses are tied directly to the environment or not, references to nature abound. In fact, the most-searched terms, year in and year out, on Bill Gardner''s popular LogoLounge site are terms like "tree," "water," "earth," and "nature." In this course, Bill tackles the hidden symbolism behind how we depict our planet, from what''s in the sky to what grows in the ground, and teaches you how to use these symbols to give your logo designs more impact. These valuable insights will have you looking at nature in ways you never considered before, and help you better explain the natural elements in your logo designs to your clients. Umfang: 01:39:15.00
Inhalt: Many times, a designer will have a concept for a logo, such as a bird in flight, but struggle with how to communicate that rather simple idea in a new and dynamic way. Bill Gardner, founder of LogoLounge, has been looking at, tracking, and writing about logo design styles for over thirty years. In this course he will walk members through six different visual effects that will help communicate your ideas more effectively. You'll learn how transparency can communicate a promise of clarity, how texture and light tell stories, and how three-dimensional shapes make your ideas almost touchable. Incorporate these effects into your designs and turn "nice" logos into ones that capture the hearts and imaginations of clients and their customers. Umfang: 01:35:00.00
Inhalt: Truly exceptional visual brands often come from designers who took the time to understand their client''s business and motivation to rebrand. This course shows how to navigate an identity project through the design and discovery process, to ensure that you grasp where your client is coming from before you craft their logo design. Instructor Bill Gardner discusses the value of preparation and research, and goes over the different motivations behind a client''s decision to rebrand. Bill also covers the different brand personalities, as well as how to better understand your customer''s business and identify their competitors. He wraps up the course with a discussion of competitive analysis and road map creation. Umfang: 01:11:24.00
Inhalt: In this course-the second installment in the Logo Development series- Bill Gardner dives into the second phase of any identity project: development. As he steps through each stage of the identity development process, Bill shares case studies rich with examples, as well as strategies that can help you enhance the way you approach both the raw creative process and the practicalities of showcasing your work to clients. Discover how to gather images, fonts, and words that inspire. Learn how to use solo brainstorming to generate ideas, gain insights into the sketching process, and discover how to weave symbolism and meaning into your logos. Plus, see how to champion your work when presenting to clients, and guide them to an optimal conclusion. Umfang: 01:09:02.00
Inhalt: Do you find yourself in awe of some designers, wondering how they continue to produce fresh and original work? Are you unsure if your logo designs are maintaining relevance in a constantly evolving field? In this course, Bill Gardner evaluates over two-hundred logos, crafted by exceptional designers around the world, demonstrating how to detect trends. He shows you how to spot specific and valuable nuances, looking for new and engaging symbolism, so you can become sensitized to the trends occurring in the industry. Discover how logo trends get started and how they evolve. See how several, different designers were able to manifest a different successful solution using the same general concept behind a trend. You'll also learn where to look to find sparks for your next identity project that will allow you to launch into the vanguard of identifying trends before others. Umfang: 01:04:26.00
Inhalt: As a designer, your clients rely on your expertise to create eye-catching, elegant designs that accurately represent their products or services. By connecting with the latest logo trends, you can design smarter and make more informed artistic choices. In this course, join Bill Gardner as he shares which directions the logo design industry is going, and provides you with the resources and guidance you need to craft solutions that will be as relevant as those created by the most seasoned professional. Bill covers over a dozen trends in-depth, explaining how each came about. As he dives into the origins of these trends, he introduces hundreds of the most current logos crafted by exceptional designers around the world. Bill helps you become sensitized to recognizing the nuances that are occurring in the industry, and know when a trend has run its course. Plus, learn where to look to find sparks that can help you identify trends before others, and create a forward-thinking project that launches you into the vanguard. Umfang: 01:03:52.00
Inhalt: Compelling brand design is often a product of careful observation. In order to create a logo that truly resonates with your client-and the general public-designers must make an effort to remain well versed in the latest trends. In this course, join Bill Gardner as he shares which directions the logo design industry is going, and provides you with the resources and guidance you need to craft solutions that will be as relevant as those created by the most seasoned professional. In this edition of the annual Logo Trend Report, Bill covers over a dozen trends in-depth. As he dives into the origins of these trends, he introduces hundreds of the most current logos crafted by exceptional designers around the world. Discover how each designer was able to manifest a unique solution using the same general concept behind the trend. Throughout the course, Bill helps you become sensitized to recognizing the nuances that are occurring in the industry, and know when a trend has run its course. Upon completing this course, you'll have the knowledge you need to stand on the shoulders of current trends-and anticipate the trajectory of trends yet to come. Umfang: 01:03:58.00
Inhalt: The field of logo design is constantly in a state of flux, with new techniques and trends dominating the scene each year. If you want to keep your designs fresh, you need to keep in step with the industry. In this edition of the annual Logo Trend Report, Bill Gardner helps you get up to speed, covering over a dozen trends in-depth. As he dives into the origins of these trends, he introduces hundreds of the most current logos crafted by exceptional designers around the world. Learn the signs to watch for as you look for new and engaging symbolism, as well as techniques to keep your logo design skills keen and ahead of your peers. By following the techniques highlighted here, you'll be able to stand on the shoulders of current trends and anticipate the trajectory of trends yet to come. Umfang: 01:04:30.00
Inhalt: In this course, Bill Gardner shows you how he pulls together the annual logo Trend Report, demonstrating how to identify trends. Bill explains how trends develop and shares why spotting trends is important to logo designers. He takes you through the process of tracing the evolution of specific trends as examples. This leads to a trained eye that can more readily predict what future paths trends may take. Using this skill, designers gain a distinct edge on the competition. Umfang: 01:03:33.00
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