Inhalt: A well-crafted content marketing strategy can greatly increase visibility of your brand, help build credibility, and create an enduring relationship with your audience. Expert marketing consultant Brian Honigman explains content marketing concepts and benefits, then explores a step-by-step approach for organizations of all sizes to succeed with this strategic marketing approach. Brian covers how to create a content plan, choose content types, and develop an editorial calendar. He then explores how to write, edit, and design content, as well as how to choose the right mix of content and curate it for maximum impact. Umfang: 00:53:18.00
Inhalt: Content marketing campaigns with blogs, videos, and podcasts can help you connect with your audience in a meaningful way-but proving the ROI of such endeavors is one of the toughest challenges facing marketers today. In this course, learn how to move beyond vanity metrics such as likes and page views to definitively prove how content marketing affects your bottom line. Brian Honigman highlights the major challenges to measuring the value of content marketing, and explains how to set up the right metrics and content formats for your reporting system. He also explains how to use this information to produce actionable insights and drive continuous improvement for your business. Umfang: 01:02:49.00
Inhalt: Ever publish a video or article that didn't get the attention you think it deserved? Are you often juggling competing messages and stories? Editorial calendars help you organize and schedule your marketing campaigns and ensure your content meets its potential. Here Brian Honigman covers the best practices for creating and using an editorial calendar. He'll walk you through the choices you need to consider before choosing a calendar format (master or secondary; department specific or task specific) and selecting a tool (a simple spreadsheet or a CMS like WordPress). He then shows you how to create your calendar, and execute on it consistently going forward. Umfang: 01:18:27.00
Inhalt: Ever publish a video or article that didn't get the attention you think it deserved? Are you often juggling competing messages and stories? Editorial calendars help you organize and schedule your marketing campaigns and ensure your content meets its potential. Here Brian Honigman covers the best practices for creating and using an editorial calendar. He walks you through the choices you need to consider before choosing a calendar format and selecting a tool, from using Google Sheets to integrating with a CMS like WordPress. He then shows you how to create your calendar and execute on it consistently going forward. Umfang: 00:52:15
Inhalt: Learn what it takes to get a job in marketing. Career coach and marketing consultant Brian Honigman has sat on both sides of the interview table. Here he shares tips and advice that can help you get hired. Discover how to build a resume of relevant experience, find the right position, stand out from other applicants, and communicate your value to employers. Plus, get insights on applying for jobs, interviewing effectively, and succeeding in your new position. Whether you're interested in social media or brand strategy, starting a new career or changing industries, this course will give you the skills you need to find your next job in marketing. Umfang: 00:55:34.00
Inhalt: In this course, instructor Brian Honigman shows you the most common questions that marketing professionals encounter in job interviews, and he offers tips on how to answer each question with specificity and confidence. Brian defines the role of marketing manager and describe the skill sets hiring managers and recruiters are looking for. He recommends that, when asked what interests you about working at a company, you highlight how working at the company would align with your career interests and values. If you're asked for an example of an effective marketing campaign from a brand you admire, Brian advises you to give an answer that shows your knowledge of the industry, passion for marketing, and ability to analyze a marketing activity. Brian follows this pattern of presenting a question and recommended answers through nine more questions that you might face in an interview. Then he concludes by showing you how to craft a thank-you note that shows your marketing skills in action. Umfang: 00:44:09
Inhalt: Content marketing can benefit an entire organization. To maximize its impact, it should be integrated across the company: from customer service to the C-suite. Learn what it takes to get other teams to embrace content marketing and use it to achieve shared goals: better employee engagement, increased sales, and a seamless customer experience. Consultant Brian Honigman-a marketing advisor to organizations such as NATO and Samsung-helps you optimize your content for search, adapt it for sharing on social media, and use content to support your efforts across paid advertising, mobile app development, SMS and email campaigns, and more. Then he helps you integrate with public relations, internal communications, leadership, sales, customer services, and human resources to create a cohesive content marketing strategy that breaks down the silos of traditional marketing for true cross-functional success. Umfang: 00:46:51.00
Inhalt: Unlock the power of social media to direct your company's growth and build a strong personal brand as an executive. Join Brian Honigman as he demonstrates how, as a member of the C-suite, you can engage in social media to drive sales, humanize your company, and be proactive during a crisis while establishing yourself as an industry leader at the same time. Learn how to effectively include your voice in company content, cross-promote among your own networks, measure the impact of your efforts, and more. Umfang: 00:56:19.00
Inhalt: Social media dramatically altered marketing by allowing businesses to directly engage with customers and vice versa. Brands that stand the test of time will use these platforms to create fresh connections and build long-term loyalty. In this course, you can learn the basics of social media marketing. Instructor Brian Honigman-a top marketing consultant-explains why making an investment in social media can benefit your business. He shows how to define your audience and craft a social media strategy focused on your organization''s goals. He also teaches you how to communicate effectively on leading social networks such as Facebook, Instagram, and Snapchat; drive results with paid ads; and measure your success. Umfang: 00:52:28.00
Inhalt: Social media is always evolving, requiring companies adapt their marketing strategies to more effectively reach audiences. Learn which social media marketing trends matter now and find out how to use them to drive engagement and sales at your business. This series highlights the top trends to consider adopting, including the next evolution of influencer marketing, dynamic ads, social shopping, and how brands should advocate on relevant social causes. Social media marketing expert Brian Honigman also explores augmented reality features on social media and trends on video platforms such as YouTube and TikTok. Each tip helps you understand the most recent developments in social media and get more meaningful results from your marketing efforts. Note: Because this is an ongoing series, viewers will not receive a certificate of completion. Umfang: 02:59:25
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