Inhalt: John Jantsch, founder of Duct Tape Marketing, walks through the best practices for setting up a sophisticated growth plan for your marketing team. His practical steps go beyond growth hacking and involve making strategies and plans that will stick and be successful. He shares his favorite stories of successful growth strategies and how he''s helped businesses of all sizes (B2B and B2C) with their marketing efforts. Umfang: 00:42:44.00
Inhalt: Modern marketers work with buyers who have a wealth of information and options at their fingertips at all times. Lifecycle marketing-which forces you to carefully examine each stage of the customer journey-can help you work smarter in this evolving landscape by allowing you to organize behavior in a way that results in profit, customer loyalty, and referrals. In this course, join marketing expert John Jantsch as he goes into the fundamentals of lifecycle marketing. John explains what lifecycle marketing is, and the benefits of using a lifecycle approach. He covers the marketing hourglass framework, demonstrating how to recruit and find customers, serve them effectively, and retain them over time. John also helps you build a custom hourglass for your organization, and see it through the lens of marketing, sales, and service. Umfang: 01:02:04.00
Inhalt: 94% of local buyers start their search online-even if they're just going to purchase something around the corner. That's why it's more important than ever for local businesses to have a digital presence. In this course, John Jantsch explains how to put your business on the map using the most up-to-date local marketing strategies. Learn how to set up a business profile on Google, add your listing to popular services like Yelp and Facebook, and start creating content specifically for local customers. Plus, find out how to work with local partners, media, and advertisers, and get the most value from your marketing budget. Umfang: 00:43:47.00
Inhalt: Marking any kind of professional service-from legal representation to music lessons-requires a certain finesse. As you're selling your expertise and time instead of a tangible product, your marketing content must quickly establish that you're trustworthy, highly skilled, and able to tackle a pressing problem. In this course, marketing expert John Jantsch steps through how to market your professional services. First, learn how to focus on your core problem and look through the lens of a customer to better understand how they buy and how they expect to be served. John then shows how to create a website that drives traffic and helps you capture leads. Finally, discover how to turn customers into raving fans and develop a referral process. Umfang: 00:54:32.00
Inhalt: Jump into the world of mobile marketing and reach customers on the go. In this course, review basic mobile marketing concepts and trends and learn how to prepare each aspect of your web presence-from your website to your social media posts-for today's mobile customer. Instructor John Jantsch helps you think through the design of your mobile website, discusses tools and best practices for mobile forms and transactions, and shares mobile SEO hacks. He also dives into different mobile campaigns, including device-specific ad campaigns, location-based campaigns, and more. Umfang: 00:40:59.00
Inhalt: Take your business to the next level. Many entrepreneurs and small business owners find it difficult to make the transition from startup to mature company. But if you want to make your big idea even bigger, it''s critical to shift your mindset. You need to define what you do best, communicate it to customers, and outsource any nonessential tasks. In this course, John Jantsch explains how to scale a startup into a successful business that is prepared for future growth. Learn why it''s important to understand and periodically re-evaluate who your customers are and why they value your product or service. Discover how to communicate your unique brand promise, use the most potent marketing channels, and collaborate with strategic, implementation, and co-marketing partners. John also helps you delegate tasks and turn your focus to what matters: demonstrating leadership and innovation. Plus, get valuable tips on measuring your success and hiring the right people. Umfang: 00:35:35.00
Inhalt: Great content isn''t merely eye-catching. By creating high-quality content that educates and connects with people, modern marketers can build trust-and turn more of their prospects into customers. In this course, learn how to create content that generates leads for your business. Instructor John Jantsch begins by going over the benefits of great content and how it can build trust and help you create connections with your prospects. John then shows how to measure effectiveness, keep a keen eye on your SEO objectives, and capture referrals. Finally, he brings it all together by explaining how to create a well-informed content lead generation plan. Umfang: 00:38:52.00
Inhalt: Voice search is changing online marketing. Using the voice-activated technology embedded in computers, phones, TVs, and smart hubs, customers can find information, shop, and get recommendations on the go-without ever accessing a keyboard. It's important to understand how this new style of search affects how customers find your business. In this course, John Jantsch explains the impact of voice search on online marketing, including SEO, content marketing, and site design. Learn how the technology is currently being used and how it will evolve, and the tools and techniques you can use to make your business stand out. Umfang: 00:27:08.00
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