Inhalt: Taking content marketing to the next level requires approaching your strategy with a robust framework. In this course, you can learn how to scale up your content marketing strategy with message architectures, a storytelling model, and well-developed thought leadership. Content marketing expert, and former Mailchimp VP, Colleen Jones explores all this and more. Viewers can learn how to manage a team, repackage content, and develop a supply chain. From growing your audience, to personalizing content experiences, to scaling operations, this advanced course covers content marketing at its deepest level. This course was created by Madecraft. We are pleased to host this content in our library. Umfang: 01:30:19.00
Inhalt: The hardest part of social media is creating content that resonates with your audience and is reflective of your brand. In this course, you can learn how to add powerful and engaging social media content to your content marketing strategy. Content marketing expert and best-selling author, Colleen Jones, shares how to select the right platform, identify the right content type, and develop a marketing cadence. Plus, find out how to manage influencers, encourage sharing, and evaluate how content performs. Colleen leaves viewers with several top tips for each of the major social networks, making the teachings incredibly actionable. This course was created by Madecraft. We are pleased to host this content in our library. Umfang: 00:57:45.00
Inhalt: There are tens of thousands of content marketing jobs being advertised on LinkedIn. These roles have never been in more demand. That's why adding content marketing to your skill set is such a smart career move. In this course, expert Colleen Jones introduces you to the fundamentals. Discover what content marketing is-and what it isn't. Then learn how develop a smart content marketing strategy. Find out how to correctly identify an audience, create a unique brand point-of-view, and build out your content. Finally, Colleen shares how to build a content calendar, track the performance of campaigns, and leverage cutting-edge technology to make scaling programs easier. Using these basic techniques, you can build effective content marketing programs that drive traffic, engagement, sales, and more. This course was created by Madecraft. We are pleased to host this content in our library. Umfang: 01:30:25.00
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