Inhalt: Google Analytics 4 provides the means to track, analyze, and report on the visitors to your site and app-who they are and what they do. This course walks you through the first major revision in years to the de facto standard in analytics in years that includes tons of new features and powerful machine learning. With over 15 years on the platform and thousands of enterprise client engagements, industry veteran Corey Koberg covers how to best use this leading analytics tool to better understand who your digital customers are, how they found you, and how they engage with your site or app once they get there. Corey covers the platform's out-of-the-box functionality, from account creation to reporting fundamentals. He shares how to get, convert, and retain customers, manage user accounts, and more. Umfang: 01:46:05
Inhalt: Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. This course explains how to use Google Analytics to better understand who your digital customers are, how they found your website, and how they engage with your site once they get there. This course covers the platform's out-of-the-box functionality, from account creation to reporting fundamentals. Instructor Corey Koberg explains how to glean insights from the vast array of data available: from averages and segments to trends and context. Umfang: 02:36:57.00
Inhalt: When all your marketing culminates in a conversion, who gets the credit? Take your analytics to the next level by applying attribution models. An attribution model is the set of rules that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. In this course, marketing expert Corey Koberg dives into the basics of attribution and mix modeling. Corey explains what the models are and goes over a few of the most common ones. He shows how to approach offline data, goes into how attribution modeling and marketing mix modeling (MMM) work together, and shares best practices for using different attribution models. Plus, he walks through the challenges you may face when you start analyzing marketing data with models, and goes over an action plan that can help to ensure that your deployment goes as smoothly as possible. Umfang: 01:41:06.00
Inhalt: Google Tag Manager is a hot technology that allows marketers to use one container for all their web code tags. This, in turn, frees marketers from their dependency on IT or web development departments-when they want to add or alter a snippet of analytics or tracking code, they can do it themselves by adding it to the existing tag container. This course shows marketers how to effectively leverage Google Tag Manager. Discover how to best work with accounts and containers, leverage the Google Analytics built-in tags, work with control versions and user access, create custom variables, fire Google Analytics events using triggers, and more. Plus, discover crucial time-saving best practices. Umfang: 01:22:29.00
Inhalt: Google Tag Manager is a hugely popular technology that allows marketers to easily manage all their website and app tags from one central tool. This, in turn, frees marketers from their dependency on IT or web development departments-when they want to add or alter a snippet of analytics or tracking code, they can do it themselves by adding it to the existing tag container. This course shows marketers how to effectively leverage Google Tag Manager. Discover how to best work with accounts and containers, leverage the Google Analytics built-in tags, work with control versions and user access, create custom variables and JavaScript, fire Google Analytics events using triggers, and more. Plus, discover crucial time-saving best practices that will help you avoid many common mistakes. Umfang: 01:28:12
Inhalt: Vous vous demandez quelles sont les actions les plus rentables dans votre stratégie d''acquisition de clients ? Quels sont les canaux les plus porteurs pour la croissance de votre business ? Ce cours de Corey Koberg, adapté par Maurice Largeron vous aidera à trouver des réponses. Grâce à des apports théoriques, des cas d''utilisation et des démonstrations d''outils, votre formateur vous aide à décrypter les différents moyens actuels qui permettent de maîtriser les investissements d''une stratégie d''acquisition, en ligne ou hors ligne. Vous étudierez notamment le modeling mix, ainsi que de nouveaux modèles issus du web et rassemblés sous le terme d''attribution marketing. Ainsi, vous comprendrez l''impact des investissements et des actions marketing sur les ventes pour être en mesure de faire le choix le plus adapté. Umfang: 01:10:22.00
Programm Findus Internet-OPAC findus.pl V20.235/8 auf Server windhund2.findus-internet-opac.de,
letztes Datenbankupdate: 09.05.2024, 13:13 Uhr. 964 Zugriffe im Mai 2024. Insgesamt 511.194 Zugriffe seit Januar 2009
Mobil - Impressum - Datenschutz - CO2-Neutral