Inhalt: When marketers showcase cluttered, confusing charts in their presentations, they can obscure the meaning behind the data-and worse, lose their audience's attention. In this course, learn how to showcase marketing data in engaging ways. Veteran marketer Ian Lurie steps through how to create compelling data visualizations, providing tips that can help you craft clear, concise, and action-oriented marketing presentations. As Ian goes over good and bad examples of marketing reporting, he shares best practices for reducing mental tasks for your audience by removing redundant data ink, using color effectively, and finessing the typography in your presentation. Plus, learn how to show trends over time, determine which visualization to use, create time-saving Excel templates, and more. Umfang: 00:33:28.00
Inhalt: Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with this course. Ian Lurie shows how to write copy that tells your story and sells your product or brand. Learn about the different types of copywriting, the benefits of drafting on paper (yes, paper!), observing general rules, writing headlines, selling the page, and rewriting existing copy to optimize it for different outlets and platforms. Ian shows how to manage a copyediting team, a brand voice, and an editorial calendar. Umfang: 01:51:38.00
Inhalt: Time management is a valuable skill for professionals in any industry-but it's particularly crucial for marketers, who must make deadlines while grappling with campaign changes and other interruptions. In this course, join instructor Ian Lurie as he shares how marketers can better manage their time. Ian takes you through using a file and folder structure and breaking down your tasks to improve focus. He also shares popular techniques and software tools that can help you manage your workflow. Upon completing this course, you'll have a set of tools and techniques that can help you save time and work more efficiently. Umfang: 01:08:42.00
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