Inhalt: Professionals spend a third of their day at a desk. Desks act as a familiar home base and are comfortable work destinations, but they can also drain our creative energy. Turn your desk back into a creative idea station where inspiration is always just an arm''s reach away. In this course, Stefan Mumaw offers 21 days of desk-based creative exercises that show you have everything you need to be your creative best-right in front of you. Follow along with each 10-minute challenge using only the materials you can reach at your desk. Every day, you can show the world how creative you really are by taking a pic of your creation and sharing it on Instagram using a unique hashtag tailored to each challenge. Umfang: 01:07:14
Inhalt: Designers: If you''ve ever wanted to be involved with the long-term strategy for a brand, not just the design, this is the course for you. Learn how to partner with stakeholders and company leaders to define the core elements of a solid brand: its purpose, audience, and position in the marketplace. Instructor Stefan Mumaw-a design consultant to such prestigious brands as Johnson & Johnson, Coca-Cola, and Sony-explains how to turn those ingredients into a cohesive strategy. He also shows how to leverage the strategy to build out individual design elements, such as the company logo. Whether you''re building a business from scratch or evolving an existing identity, these tips will help you create a compelling brand-one that moves customers to action and inspires lasting connection. Umfang: 00:45:37.00
Inhalt: Ever feel like you're in a rut? Most people have experienced a rut, whether it manifests as a lack of ideas, follow-through, or enthusiasm. Sometimes it's just boredom that comes with routine. Stefan Mumaw designed this course to help you identify the type of rut you're in and its cause, and then break out of it with a series of short-, mid-, and long-term creative nudges. From techniques to get you thinking alternatively to life-changing educational opportunities, the course serves to bust every creative rut, with actionable ideas and encouragement designed to get you back on the path to success. The course is designed to be something you can return to every time you feel stuck on a project or stalled in your career. Come back anytime you need help taking a creative leap forward. Umfang: 00:31:21.00
Inhalt: É difícil fazer com que os funcionários se envolvam na capacitação. Os alunos adultos não têm o mesmo tempo e energia que os alunos em tempo integral. Ao entender o que motiva as pessoas a adquirirem uma nova competência - seja um novo procedimento, um software atualizado ou uma reciclagem para um emprego completamente diferente - você pode quebrar as barreiras da aprendizagem e criar uma capacitação mais efetiva e com maior participação. Neste curso, Stefan Mumaw dá 10 dicas para criar envolvimento em seu programa de capacitação. Descubra como explicitar o valor do programa, envolver os sentidos dos funcionários, melhorar a relevância da capacitação, acrescentar alguma competição amigável, e muito mais. Ele também explora a psicologia da motivação, para que você entenda o que seus alunos esperam da capacitação e crie estratégias de aprendizagem mais efetivas. Umfang: 00:22:43
Inhalt: Já se sentiu em uma rotina? A maioria das pessoas de áreas criativas já enfrentou a inércia, seja na forma de falta de ideias, continuidade ou entusiasmo. Às vezes, é apenas o tédio que vem com a rotina. Stefan Mumaw criou este curso para ajudar você a identificar a rotina em que está e sua causa, e a sair dela com uma série de golpes criativos de curto, médio e longo prazo. De técnicas para pensar de modo alternativo a oportunidades educacionais que mudam a vida, este curso quebra a inércia criativa com ideias práticas e incentivos que levam você ao êxito na criatividade. O curso é mais uma fonte de recursos do que uma sala de aula. Foi projetado para você retornar sempre que se sentir inerte em um projeto ou em sua carreira. Volte sempre que precisar de ajuda para dar um salto criativo e ir em frente. Umfang: 00:33:35
Inhalt: Le processus créatif ne consiste pas seulement à " générer des idées ". En réalité, c'est un processus en cinq étapes, dans lequel la génération d'idées ne représente qu'une seule des étapes. Le processus créatif complet se compose de la définition de l'objectif, de la collecte de données, de la définition du problème, de la génération d'idées et de la sélection. Le fait de comprendre le rôle de chaque étape permet de garantir la génération de solutions optimales. Dans cette formation, Stefan Mumaw nous guide au fil des cinq étapes, avant d'illustrer la mise en pratique du processus dans le cadre d'un projet concret : la création d'un site Internet. Umfang: 00:19:17.00
Inhalt: Think you're not creative? Think again! Creativity is a skill-one you can develop with practice. All it takes to start flexing your creative muscles is an hour of your time and the second Creativity Bootcamp. In this fun, hands-on course, creative director Stefan Mumaw guides you through a variety of interactive training exercises to help you find fuel for more creative output. Use these activities to discover new sources of fuel for creativity, including functional fixedness, purpose, restriction, play, and failure. Plus, learn how to facilitate a creativity workshop to boost the innovation and resourcefulness your entire team or organization. Umfang: 01:14:06.00
Inhalt: Think you're not creative? Think again! Creativity is a skill-one you can develop with practice. And all it takes to start flexing your creative muscles is an hour of your time and our own Creativity Bootcamp. In this fun, hands-on course, creative director Stefan Mumaw guides you through five interactive training exercises that will help you (and a partner!) boost your creative output and produce even more innovative ideas. You'll explore some common misconceptions about creativity, learn the hidden value of the "stupid idea," and, through the course of the exercises, discover the three bootcamp commands for energizing your creative process. Interested in learning more about the creative process? Check out Stefan's other courses on lynda.com. Umfang: 00:48:44.00
Inhalt: Creativity is not an external force or a rare skill; it's a habit that can be learned and exercised every day. This course challenges preconceived notions about creativity and provides valuable tools that will unlock this skill to help you generate better ideas faster. Let Stefan Mumaw help you identify and break down creative obstacles, and lead you through a few short, fun exercises that build your creative muscles, while illuminating key points about your behavior, experience, and perspective that you might not have realized before. Umfang: 01:02:55.00
Inhalt: Kreative Prozesse lassen sich nicht bloß mit "Ideenfindung" gleichsetzen. Vielmehr bestehen sie aus fünf Schritten, von denen die Ideenfindung nur einer ist - nämlich Zielsetzung, Datensammlung, Problemdefinition, Ideenfindung und Selektion. Wer die jeweils wirkungsvollsten Lösungen finden will, muss die Funktion jedes einzelnen Schrittes verstehen. In diesem Kurs führt Stefan Mumaw durch diese fünf Schritte und zeigt uns dann anhand eines realen Projekts - der Gestaltung einer Website -, wie sich der gesamte Prozess zusammensetzt. Umfang: 00:19:41.00
Inhalt: Great designers are empaths. They harness the power of emotional response to connect to audiences and inspire action. If you want your designs to move people, you need to understand the role emotion plays in your work. Join Stefan Mumaw for this fun and frank exploration, which probes the human condition for lessons that can be used in any design project: from branding campaigns to product packaging. Stefan explains how emotion, rational thought, and culture impact our reactions to design, and how you can use different choices and tools-layout, typography, color, and more-to trigger different emotions and achieve connection with your brand, product, or service. Umfang: 00:27:11.00
Inhalt: Réussir à impliquer les employés dans la formation est difficile. Les apprenants adultes n'ont pas autant de temps et d'énergie que les étudiants à temps plein. En comprenant la motivation d'une personne à acquérir une nouvelle compétence vous pouvez éliminer les barrières de l'apprentissage et créer une formation plus efficace avec une plus grande participation. Dans ce cours, Stefan Mumaw offre 10 conseils pour stimuler l'implication dans vos formations. Découvrez entre autres comment clarifier la valeur de votre programme, impliquer les sens de vos employés, améliorer l'adéquation de la formation et intégrer une concurrence conviviale. Il étudie également la psychologie de la motivation afin de vous aider à comprendre ce que vos apprenants attendent vraiment de votre formation dans le but de renforcer vos stratégies de formation. Umfang: 00:22:39
Inhalt: Creatives are asked to invent all kinds of things: ideas for ads, campaigns, logos, brochures, videos, social content, emails-you name it, and someone came up with it. Sometimes, generating ideas can be difficult because you''re missing a hook, something authentic and unique to solve. A great hook answers the question, "What is this a story about?" But knowing how to create a solid hook can be challenging. In this course, join instructor Stefan Mumaw as he explains exactly what a hook is, what types there are, the characteristics of good hooks, and strategies for developing effective ones. Stefan shares a simple synthesis exercise that can help you generate unique hooks of your own. Plus, he leads a fun group ideation session to help tie the whole process together. Umfang: 00:28:02
Inhalt: Designers generate ideas every day. Some are small, some are average, and then there's the select few that are truly big ideas-the type that change behaviors, shake landscapes, and spawn copycats. But what makes a big idea? Here, Stefan Mumaw reveals the seven characteristics of ideas that resonate. He'll show you what big ideas look like, using examples from real-world companies like Dove, Volkswagen, TNT, and Google, and teach you how to unlock the potential in your own ideas and connect with your audience in a "big" way. Umfang: 00:35:38.00
Inhalt: What is brainstorming? Invented in 1948, brainstorming is still the dominant technique when it comes to idea generation. It combines creativity, problem solving, and group discussion. Unfortunately for creator Alex Osborn, most brainstorms fail before they ever begin. Why? Because the organizer doesn't have a clear picture of the purpose, process, or intended outcome. In this course, Stefan Mumaw brings brainstorming into the modern age, with rules and techniques that will help you set up and run more-effective creative brainstorming sessions. Umfang: 00:43:02.00
Inhalt: El proceso creativo no solo consiste en generar ideas. En realidad, este es un proceso de cinco etapas, y la ideación es solo una de ellas. Las cinco fases son la identificación del objetivo, la recopilación de información, el diseño del problema, la ideación y la selección. Conocer el rol de cada una de ellas te garantizará que encuentres soluciones más eficaces. En este curso, Stefan Mumaw te guía por todo el proceso y te muestra cómo funciona con un proyecto real: diseñar una página web. Umfang: 00:19:54.00
Inhalt: Marketing can involve a lot of technology. But at the end of the day, it's people that actually use our products and services. So why do some campaigns feel so unfriendly and uninspired? Marketers need to remember that we are marketing to humans. Join Stefan Mumaw for this delightful journey into the world of marketing and the psyche of the people we serve. He helps you understand why the most famous and beloved campaigns resonate so much with audiences, and the roles empathy, sensation, and story play in their success. These videos will make you question the role of traditional sales-driven marketing, and think about the customer relationship in a whole new light. Umfang: 00:27:43.00
Inhalt: Getting employees to engage with training is hard. Adult learners don't have the same time and energy as full-time students. By understanding what motivates people to acquire a new skill-whether it's a new procedure, an updated piece of software, or retraining for a new job entirely-you can break down barriers to learning and create more effective training with greater participation. In this course, Stefan Mumaw provides 10 tips to build engagement into your L&D. Find out how to make your program's value clear, engage your employees' senses, improve the relevance of training, add some friendly competition, and more. He also explores the psychology of motivation, so you can understand what your learners really want from training-and use it to create stronger learning strategies. Umfang: 00:22:43.00
Inhalt: O processo criativo não envolve apenas "gerar ideias". Na verdade, é um processo de cinco etapas em que a geração de ideias é apenas um dos passos. O processo criativo completo consiste na definição do objetivo, coleta de dados, definição do problema, geração de ideias e seleção. Compreender a função de cada etapa garante a geração das soluções mais eficazes. Neste curso, Stefan Mumaw nos guia através dos cinco passos, antes de mostrar a implementação do processo completo em um projeto específico: a criação de um site. Umfang: 00:19:25.00
Inhalt: "Storytelling" has become an agency buzzword. From creative directors to copywriters, it seems everyone is a storyteller these days. And the fact is, they're right. We are all storytellers. But few of us are story builders, capable of not only understanding the structure of story but able to use it to connect the character of a brand to the people that consume it. In this course, Stefan Mumaw lays out the structure of story and uses the development of a real-world campaign to show how each story component builds an emotional bridge between brand and consumer. He breaks down how that story translates to the various advertising components that creatives often use in a real-world campaign, like TV spots, print ads, websites, and social content. Umfang: 00:35:10.00
Inhalt: Les bons designers font preuve d'empathie. Ils utilisent à leur avantage la réaction émotionnelle pour créer un lien avec leurs publics et les pousser à agir. Si vous voulez que vos designs touchent les gens, vous devez comprendre le rôle que joue l'émotion dans votre travail. Suivez Stefan Mumaw dans cette exploration sincère et amusante qui sonde la condition humaine dans des leçons que vous pourrez utiliser pour tous vos projets de design : aussi bien des campagnes d'identité visuelle de la marque que des emballages de produit. Stefan explique comment l'émotion, la pensée rationnelle et la culture ont un impact sur nos réactions au design, et comment on peut faire différents choix et utiliser différents outils comme la mise en page, la typographie ou la couleur pour déclencher différentes émotions et créer un lien avec sa marque, son produit ou son service. Umfang: 00:27:11
Inhalt: The creative process isn't just "generating ideas." The reality is it's a five-step process, and ideation is only one of those steps. The entire creative process is made up of objective finding, data gathering, problem design, ideation, and selection. Understanding the role of each step enables us to ensure that we generate the most effective solutions. In this course, Stefan Mumaw guides us through the five steps and then shows us what the complete process looks like, with a real-world project: designing a website. Umfang: 00:19:41.00
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