Inhalt: Email marketing remains one of the most effective ways to engage your customers, making it a crucial aspect of your marketing strategy. In this course, learn how to refine essential emails- like transactional messages and newsletters-into targeted, revenue-generating emails that your customers actually enjoy reading. Instructor Virginia O'Connor delves into all the ways that email meets your marketing objectives. Virginia then covers how to optimize all aspects of your email marketing plan-from timing and tone to subject lines and personalization. To wrap up, she shows how to monitor and adjust your strategy to best meet your goals. Umfang: 01:00:12
Inhalt: Put the popular Mailchimp email-marketing platform to work for you. Join Mailchimp expert Virginia O'Connor as she helps you set up a Mailchimp account, import subscribers, and start sending email newsletters. Virginia shows you how to use tags to target your messaging for different types of audiences and automate your email marketing. She steps through how to create and test an email campaign, as well as how to interpret the results that start flying in once you push Send. After she covers the basics, Virginia helps you round out your marketing strategy and engage subscribers with polls and surveys, plus landing pages, ads, and social posts. Plus, learn how to analyze the results of your marketing strategy. Umfang: 00:57:10.00
Inhalt: Mailchimp may have started as a newsletter service, but since its launch it has constantly added new features and has grown into a robust marketing solution for businesses of all sizes. In this course, Virginia O'Connor takes an in-depth look at all the features Mailchimp has to offer in addition to its already popular and powerful email marketing tools, from creating landing pages for your site, connecting your online store, building social media posts and online ads, and creating postcards to send to your audience. She also shows how to use Mailchimp to better know your customers through surveys and engagement, and how to make your marketing efforts more efficient through personalization, automation, and reports. Umfang: 01:40:33
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