Inhalt: Whether you're a recent college grad or a seasoned professional, your resume is the most important career document in your job-search arsenal. Resumes are particularly crucial for creatives, as they're a place where professionals can showcase their design prowess to hiring managers. In this course, Ina Saltz provides you with a fresh perspective on how to present yourself through a visually strong, content-rich resume. She takes a comprehensive and critical look at how to create your career story, explaining what you must know and do to make a recruiter's first impression of you memorable and actionable. Ina goes beyond the basic resume and includes presentation options for creatives, including how to keep a cohesive look and approach. Along the way, she shares best practices and explains how to avoid common resume errors. Umfang: 01:34:16.00
Inhalt: Good typography can add tremendous power to your design and your message, whether it is a print- or screen-based project, a still or motion graphic, a 3D or 2D graphic. This course explains good typographic practices, so that you can develop an "eye" for type and understand how to effectively use it. Author Ina Saltz explains type classifications (serif vs. sans serif, display type vs. text type), how type is measured, sized, and organized, and how spacing and alignment affect your design. She also explains how to use kerning, tracking, leading, and line length, and covers the history and current trends in typography. The course teaches the principles of legibility, readability, and compatibility, and how they should be considered when you're selecting and designing with type. Umfang: 02:23:05.00
Inhalt: Calligraphy is the source and root of all letterforms. Whether you're an aspiring type designer or lettering artist, or just someone who wants to write beautifully, this course provides you with a springboard to the study of any calligraphic hand. Follow Ina Saltz as she walks you through how to write the basic italic forms using a broad-edged pen. To begin, learn what materials you'll need and how to prepare your writing surface. Next, practice and progress through minuscules, or small letters, majuscules, or capital letters, numbers, and punctuation. Ina also touches on how to write with smaller nib sizes, add flourishes, and use color, as well as how lefties can best tackle calligraphy. Umfang: 02:34:51.00
Inhalt: With the hundreds of thousands of typefaces that are now available, knowing which to choose and how to combine them (or not) can seem intimidating and complicated. Art director and typography expert Ina Saltz demystifies the process in this course. She'll show you how to choose the right typeface for the job, considering factors such as readability, typographic anatomy, and historical context. She'll then demonstrate how to combine your chosen fonts effectively and harmoniously, based on contrast, similarity, or mood. Finally, knowing there's always an exception to the rule, Ina explains how breaking these guidelines might make sense for your design. Watch and start learning how to simplify your selection process, while taking advantage of the powerful visual arsenal typography can provide for your designs. Umfang: 00:51:50.00
Inhalt: Enhance the clarity and impact of your type-and your message-with effective use of color, contrast, and scale. Designer Ina Saltz shows you how to use these three elements to elevate your design above the rest. Learn how to choose a typeface, weight, size, and color for your type, and balance its scale in relation to the other graphic elements. Plus, discover how to develop your typographic eye by studying great designs and figuring out how and why they work. Umfang: 00:45:25.00
Inhalt: If you've seen our course Foundations of Typography or if you're a designer with a working knowledge of typography, this course is the next step. Typography expert Ina Saltz guides you through two essential topics, hierarchy and navigation. Her goal is to teach designers the best techniques for creating clear levels of importance (hierarchy) and pointing readers in the right direction (navigation), whether it's for print-based or screen-based communication design. Umfang: 00:45:12.00
Inhalt: Learn how and why to make specific aesthetic choices about motion typography in a course designed to benefit both beginning and experienced motion graphic artists. Instructor Ina Saltz leverages visually rich examples to demonstrate clear, compelling storytelling that uses type in motion, and offers ways to clarify the planning process and strengthen creativity. Discover how to choose the most effective typefaces and learn about animation approaches for type on screens of all sizes, from mobile to movie. Ina explains how special typographic effects can enhance or distract from a message, and shares best practices for type-based projects in different media. Umfang: 00:41:35.00
Inhalt: Simply put, grids are an essential design tool for containing and organizing type and images. But they do so much more. Grids give compositions strength and structure. Grids help break space into units. And grids streamline the visual design process. Designer Ina Saltz walks you through how to use grids effectively in both print and screen-based projects, offering examples from websites, books, magazines, and even comic strips. Ina touches on using grids to solve issues with hierarchy, proportion, and variation, and points out occasions that might warrant breaking away from the grid, to give your compositions more visual tension and interest. Start here and learn how to add this powerful tool to your typographic arsenal. Umfang: 00:39:36.00
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