Inhalt: Nosso cérebro foi feito para histórias. Ansiamos por isso. As histórias têm desempenhado um papel fundamental em nossa capacidade de progredir. Portanto, não é de surpreender que a apresentação de dados e informações na forma de histórias maximize a eficácia de nossa comunicação. Quando apresentamos dados na forma de histórias, conseguimos gerar respostas emocionais mais profundas no público-alvo. Bill Shander, especialista em visualização de dados, explica o processo de como transformar "fatos e números" em "histórias" a fim de envolver e atender às nossas expectativas de informações. Este curso é voltado a qualquer pessoa que trabalhe com dados e precise comunicá-los, sejam pesquisadores, analistas de dados, consultores, profissionais de marketing ou jornalistas. Bill mostra como pensar em histórias e criá-las a partir dos dados, analisando a fundo muitas histórias interessantes. Umfang: 01:37:16
Inhalt: As a data analyst, you probably already know how to build visualizations and use tools like Excel and Tableau. This course challenges you to go beyond the data, beyond the software, and start thinking more clearly and strategically about the foundations of great communication design. Bill Shander, founder of Beehive Media, focuses on the key challenges that analysts face trying to communicate complex information, and how visual communication can help. He breaks down ten key components of great data visualizations-built in any program-and shows innovative ways of rethinking the slides, charts, diagrams, and dashboards you work with every day. Umfang: 01:40:02
Inhalt: As a data analyst, you probably already know how to build visualizations and use tools like Excel and Illustrator. This course challenges you to go beyond the data, beyond the software, and start thinking more clearly and strategically about the foundations of great communication design. Bill Shander, founder of Beehive Media, focuses on the key challenges analysts face trying to communicate complex information, and how visual communication can help. He breaks down ten key components of great data visualizations-built in any program-and shows innovative ways of rethinking the slides, charts, diagrams, and templates you work with every day. Umfang: 01:31:29.00
Inhalt: Follow along with expert Bill Shander in this series exploring key themes in data visualization, data storytelling, and information design. Each episode is broken into two segments: a short lesson and a listening session where Bill interviews data storytelling and visualization experts about the episode theme. These conversations reveal the creative process, explore techniques and technologies used by working professionals, and illuminate some of the common challenges they face. This series is perfect for anyone interested in how information is presented to the mass market, including professionals in all levels of analytics, data science, and communications. Note: Because this is an ongoing series, viewers will not receive a certificate of completion. Umfang: 06:16:37.00
Inhalt: We are wired for story. We crave it. Storytelling has played an integral role in our ability to make progress. It should come as no surprise, then, that presenting data and information in story form maximizes the effectiveness of our communication. We can create deeper emotional responses in our audience when we present data in story form. Join data visualization expert Bill Shander as he guides you through the process of turning "facts and figures" into "story" to engage and fulfill our human expectation for information. This course is intended for anyone who works with data and has to communicate it to others, whether a researcher, a data analyst, a consultant, a marketer, or a journalist. Bill shows you how to think about, and craft, stories from data by examining many compelling stories in detail. Umfang: 01:37:11.00
Inhalt: We are wired for story. We crave it. Storytelling has played an integral role in our ability to make progress as a species. It should come as no surprise, then, that presenting data and information in story form maximizes the effectiveness of our communication. We can create deeper emotional responses in our audience when we present data in story form. Join data visualization expert Bill Shander as he guides you through the process of turning "facts and figures" into "story" to engage and fulfill our human expectation for information. This course is intended for anyone who works with data and has to communicate it to others, whether a researcher, a data analyst, a consultant, a marketer, or a journalist. Bill shows you how to think about, and craft, stories from data by examining many compelling stories in detail. Umfang: 01:34:50
Inhalt: Making "big picture" data relevant for a general audience is a challenging yet common design job. Data visualizations are great solutions; they can illustrate important global issues and bring some of the interesting stories in the data to light. The UN Human Development Index used in this course is a perfect example: a composite number used to rank countries on how well they're doing across a range of measures (such as health, wealth, and education). Instructor Bill Shander shows how to make this index data tangible and approachable by imagining the story and visual approach first. He then builds the design in Adobe Illustrator, capitalizing on some automation and scripting abilities the program offers. Start watching for unique insights into the entire data visualization process. Umfang: 03:38:08.00
Inhalt: Got a big idea? You need to get it across quickly and efficiently, or modern audiences will move on to the next story clamoring for their attention. Data visualization allows you to make the complex simple, the abstract tangible, and the invisible (data) visible with great illustrations. In this course, Bill Shander shows how to understand your data and your audience, craft the story you need to tell, and determine the best visual model and details to use for that story. Umfang: 03:50:36.00
Inhalt: When selecting charts to showcase data, many people simply pick from the few choices available in Excel or other such software. This can be highly limiting, and can result in the selection of charts that fail to effectively convey whatever you're trying to communicate. This course can help you think more strategically about your data, and provide you with the tools you need to pick the best visual display for the type of data you're working with-and your ultimate communication goals. Main topics include getting to the key idea you're trying to communicate; finding the right standard chart for your data type; and brainstorming and experimenting to come up with alternatives to the standards. Umfang: 01:19:17.00
Inhalt: What is scrollytelling? What can you do with it, and what are some alternatives? In this course, instructor Bill Shander answers these questions and more. Bill begins with a definition and example of scrollytelling, then gives you examples of its benefits for user engagement and narrative experience. He presents some alternative ways to tell stories on your website and offers some pros and cons for each. Bill goes over the technical components of what makes a scrollytelling experience and goes over some options for technologies you can use to create such experiences. He walks you through the complete process of turning your idea into a scrollytelling masterpiece using one particular approach, then concludes with useful advice on cleaning it up to deliver the best possible experience to your users. Umfang: 01:18:12
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