Inhalt: A successful print ad campaign entices the reader visually, and then delivers on its promise with a compelling message. This course details the process of constructing ad layouts for print-emphasizing the importance of visual hierarchy and how the power of composition can embolden your underlying campaign message. Using a client brief for the Landon Hotel brand, Craig Smallish explores three creative concepts and then takes the most successful concept through the complete development process, from obtaining reference material to refining the layouts. Along the way, you'll learn how to produce rough thumbnail sketches; select photos, illustrations, and typography for your design; and balance the contrast and placement of assets. Plus, learn tips for presenting your print ad campaign ideas to your clients. Umfang: 01:40:28.00
Inhalt: After landing a client, the designer's first chore is to communicate and develop the initial idea, whether it's a storyboard for a film or ad, or a multifaceted marketing campaign for a product or service. Learn how to transform a client's request into a presentable concept in this course. Craig Smallish walks through the development process for various creative scenarios, from assessing the client and the scope of the job to free-associating and sketching your ideas. Learn to create descriptive copy to accompany your visuals and create iteration after iteration of your design. Finally, Craig shows how to choose your strongest idea through a process of refinement. Umfang: 01:39:13.00
Inhalt: Craig Smallish started working as a professional illustrator in 1987, and has been a creative strategist for companies including Microsoft and Time magazine. In this course, he shares his insights on breaking into the field, keeping up with technology, and staying inspired. Craig explains exactly what a professional illustrator does, the importance of a formal education, how to transition from freelance to full time, and how changes in technology have impacted the industry. This course is invaluable for anyone wanting to get a foothold in illustration or the creative arts. Umfang: 00:49:41.00
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