Inhalt: You've gathered data from interviews, usability tests, and other UX research efforts. Now what? In this course, instructor Amanda Stockwell shows how to turn this raw data into powerful insights, exploring best practices and methodologies for analyzing research data to inform and guide your UX design projects. Amanda covers a framework for setting appropriate objectives for your research, as well as how to create hypotheses. She goes over both qualitative and quantitative data, highlighting their individual strengths as data sources, and shows how to analyze and draw conclusions from qualitative data. Along the way, she shares practical examples and advice that can help you apply each concept in your own practice. Umfang: 00:25:07
Inhalt: When it comes to UX research, there are two major categories: evaluating what's already been done, or exploring and defining unknown spaces. Evaluative work is great, but if you're starting from scratch or trying to figure out who your users are, you're going to need to turn to foundational research, which involves the exploration of users, contexts, or possibilities. This approach can help you understand what you should be building and for whom. In this course, Amanda Stockwell guides you through the ways foundational research can help uncover new opportunities and areas for improvement, regardless of your current state. Amanda starts by describing what foundational research is and how it differs from evaluative research in UX. She then covers different forms of foundational research like ethnography, data mining, and market research. Much as you wouldn't start building a house from the third floor, building a strong foundation to your UX research will bolster every step going forward. Umfang: 00:31:36
Inhalt: Mapping is a method to externalize information and build shared understanding. Take a deep dive into the various project mapping types that can help inform and shape your user experience (UX) design projects. Instructor Amanda Stockwell explores empathy maps, journey maps, experience maps, and other types of maps to represent user paths and the context and interactions you plan to build into your projects. Plus, learn how to choose the mapping type that works best for your organization and find the most effective ways to share them with colleagues and clients. Umfang: 00:28:04.00
Inhalt: When your job as a UX researcher is entirely based on learning about people and their behaviors, how do you adjust when you can't conduct research in person? In this course, research expert Amanda Stockwell details the keys to conducting remote UX research, from recruiting participants-and making sure they show up-to planning, preparing, running and remote sessions. Amanda covers the benefits of conducting your UX research in a virtual environment, as well as situations where a more traditional research approach would be beneficial. Having a command of remote methods in addition to in-person research practices will help you conduct your work effectively, regardless of the situation. Umfang: 00:26:03
Inhalt: Take a deep dive into usability testing techniques and methodologies for user experience (UX) design projects with research expert Amanda Stockwell. In this course, you can learn which types of tests-remote or in person, moderated or unmoderated, task-based or unstructured-to use for specific types of projects and users. Amanda also shares tips on conducting usability tests, from recruiting participants to moderating sessions. Plus, learn how to analyze and present the results of your testing to the rest of your organization. Umfang: 00:26:58.00
Inhalt: User experience is all about making sure the design of a product or service fits the needs of users. UX research helps you thoroughly understand those users, assess how well you''re serving their needs, and uncover opportunities to create something even better. In this course, instructor Amanda Stockwell introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use different research techniques and testing methods to identify what works best for your organization, answer questions about your customers, and drive better user experiences and business outcomes. Umfang: 01:09:19.00
Inhalt: The agile project management approach is responsive, iterative, and ideal for fast-moving projects. Consequently, it''s great for teams working on ongoing UX research. In this course, join Amanda Stockwell as she explains how to maximize your resources and perform lean UX research in a fast-paced agile development environment. Amanda reviews why development and business processes are important for UX teams, discusses key concepts related to agile and scrum, and shares how to recruit research candidates quickly and inexpensively. She also goes over how to optimize your research efforts for your particular project and synthesize feedback back into the team process. Umfang: 00:41:52.00
Inhalt: Get an in-depth introduction to card sorting, a UX research technique that helps you understand how users categorize information. By using card sort results to inform your designs, you can create websites or products that are intuitive and easy to navigate. In this course, Amanda Stockwell helps you grasp the fundamentals of planning, executing, and analyzing a card sort. After providing an overview of this UX research technique and going into the different types of card sorting, Amanda shows how to prepare your content to ensure that you get the best card sort results. She also covers finding, selecting, and screening participants, running sessions, analyzing data, and sharing your results. Umfang: 00:40:47.00
Inhalt: By taking the time to understand the needs and motivations of your users, you can develop better products that actually resonate with your target audience. In this course, learn the fundamentals of a core UX research method-interviewing-that can help you better understand the needs of your users. Amanda Stockwell explains what UX interviewing is, when UX professionals use interviews, and what kind of information you'll gather. She also takes you through how to prepare for interviews, moderate your sessions, and analyze your data. After you wrap up this course, you'll be prepared to conduct UX interviews on your own. Umfang: 00:35:22.00
Inhalt: The importance of user experience (UX) research is undeniable. Anyone wanting to create a compelling, easy-to-use digital product needs to examine what their users want and need. But what if you lack the time or resources to devote to full-blown UX research? In this course, join Amanda Stockwell as she dives into an efficient UX approach that's perfect for such a situation: guerrilla research. Amanda covers the fundamentals of conducting UX research in a guerrilla fashion, explaining what this approach entails and when to opt for it. She goes over the basics of planning and running guerilla research sessions, as well as common pitfalls (and how to avoid them). Upon wrapping up this course, you'll have the tools you need to help your UX team go guerrilla. Umfang: 00:26:06.00
Inhalt: Validate your ideas faster using the lean startup methodology-a tried and true approach to rapid product development. This course provides an overview of the lean startup approach and detailed instructions for applying it to your work, no matter what sort of organization you're in. Instructor Amanda Stockwell explains how to build an effective experiment from the start by examining the underlying assumption and priorities, how to write an effective hypothesis and conduct testing on your MVP, and how to get the most value from your experiments, whether you stay the course or pivot to another idea. Umfang: 00:36:40.00
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