Inhalt: Learn to write a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design, in this installment of Running a Design Business. Terry Lee Stone explains what creative briefs are, what goes into them, what they look like, and how to use them throughout the project. Learn how to establish the drivers, audience, competition, message, and other critical success factors. These lessons cover interviewing, researching, drawing out consumer insights, and synthesizing all of this information into a cohesive and actionable document. Umfang: 01:13:29.00
Inhalt: As a freelance creative, you need to know how to write proposals and contracts for client-commissioned projects. Learn the basics of writing consulting agreements that are good legal and financial insurance and great tools for communicating with clients. Author Terry Lee Stone also introduces a pricing equation that helps you estimate your costs and charge appropriately for your work and shows how to manage complexities of client relationships, especially when it comes to defining an acceptable number of revisions. Umfang: 01:10:29.00
Inhalt: Do you know what to charge for your design services? Too much and you risk scaring away potential clients; too little and you''re not compensating yourself properly. Let Terry Lee Stone, a design manager who''s priced thousands of design projects, show you how to calculate your work''s true worth. She explains how to keep good records, set an hourly rate, create estimates then transform them into contracts, and successfully approach financial matters with your clients. Plus, like all the other courses in the Running a Design Business series, this course includes free worksheets-including templates for evaluating your expenses and calculating your fees. Umfang: 01:05:01.00
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