Inhalt: As consumers seek more engagement, live video continues to increase in value for marketers. Most popular social networks offer a live video option, but they don't all have the same features. In this course, instructor Melodie Tao eliminates the intimidation factor of going live by walking you through step by step how to promote, create, and integrate live video into your marketing plan, even if you have never done it before. Melodie covers easy ways to use live video for branding, community building, and generating revenue. She explains different types of live videos, then shows you how to structure and prepare in order to build engagement with your audience. Melodie discusses how to promote your live video and repurpose your content to generate more visibility. She talks about the basic tools to create visually appealing and quality content. This course is designed to make live video marketing an easy, fun, and profitable experience. Umfang: 00:40:48
Inhalt: Long live email! While rumors of its death persist, your email newsletter is still one of the most powerful ways to connect with your audience and stay top of mind. Customers appreciate something concrete, curated, and well written in their inbox. In this course, Melodie Tao covers best practices for integrating email newsletters into your own content marketing strategy. Melodie details the importance of growing your database, customizing emails for different types of customers, integrating social media, and being consistent. She also includes tips for writing effective emails, like irresistible subject lines and calls to action. Umfang: 00:36:29.00
Inhalt: Virtual events are powerful branding and business opportunities. By hosting an online event, you can provide your community with experiences and knowledge that they might not otherwise have access to. In this course, learn what it takes to market, promote, and run a virtual event that will excite your attendees both before and after the experience. Instructor Melodie Tao breaks down how to leverage the right digital tools to set up a virtual event. Learn how to market your event with compelling videos and social media content and pack your virtual event by running effective email and social media marketing campaigns. Melodie also shares how to collaborate with speakers, sponsors, and staff to increase event registration. Plus, learn what to do during the virtual event to ensure that your audience remains engaged online and has a positive experience that will entice them to share their experience and come back for more. Umfang: 00:37:44
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