Inhalt: Search engine optimization (SEO) can make your social media channels come alive. In fact, you can achieve 10x the visibility of your posts, whether they're on LinkedIn, Twitter, or Facebook. In this course, Gabe Villamizar introduces powerful tactics for increasing the search ranking of your B2B and B2C social media channels, complete with real-world examples and proven strategies that you can apply right away. Learn how to optimize your profiles, create and share SEO-rich content, increase your reach, engage with target users, and more. Umfang: 00:39:51.00
Inhalt: Technology like LinkedIn has fundamentally changed the way people communicate, and the way they buy and sell. Learn how to use LinkedIn to get in touch with your buyers and start relationships you can use to build trust and accelerate sales. B2B marketing expert Gabe Villamizar explains how to use LinkedIn for social selling. First, he discusses the importance of being selective with keywords, images, and messaging to ensure you have a buyer-centric LinkedIn profile. Next, he shows you how to use LinkedIn to research and find buyers in your target market. Then he explains how and when to take the conversation offline, and how to measure the success of your social selling efforts on LinkedIn using key metrics. Umfang: 00:28:25.00
Inhalt: Technology like Twitter has fundamentally changed the way people communicate, and the way they buy and sell. Learn how to use Twitter to get in touch with your buyers and start relationships you can use to build trust and sell. In this course, B2B marketing expert Gabe Villamizar explains how to use Twitter for social selling. Discover how to optimize your Twitter profile to enhance your overall visibility and establish trust with decision-makers. Discover how to identify potential buyers, craft interesting tweets and replies, use hashtags effectively, and stay engaged with your followers-online and off. Then find out how to measure your success by tracking key Twitter social selling metrics. By the end, you'll have a new tool to find prospects and accelerate your sales process. Umfang: 00:22:01.00
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