Inhalt: Got a great idea for a marketing business? Whether you've been itching to start out on your own or pivoting after a layoff, this short course provides you with the roadmap you need to begin your entrepreneurial journey. Instructor Martin Waxman provides actionable tips and advice to help you take your marketing business from idea to execution. Learn how to develop your service offerings and position them as essential to the clients you're looking to attract. Discover how to review and reframe the business plan for your startup. Get strategies for refining your new business pipeline, identifying partners, and establishing the pricing model for your services. Plus, learn how to get ready for launch by developing a stellar digital marketing strategy. Umfang: 00:26:39
Inhalt: A distinctive, thoughtful blog can help you define your company''s personality-and even establish your organization as a thought leader. If you''re interested in starting a blog for your company, then this course is for you. Join marketing and social media expert Martin Waxman as he provides a solid platform and overview of the ins and outs of using a blog as part of a business marketing strategy. Martin covers all aspects of the process, including design and development considerations, setting up editorial guidelines, writing and optimizing your posts for SEO, promoting your content on social media, and establishing metrics that link to business outcomes. Umfang: 00:48:41.00
Inhalt: Podcasting is a great way to promote a brand or build a following. In this course, public relations and social media expert Martin Waxman shows you how to create a successful podcast from the ground up. It starts with understanding your customers-and tailoring your podcast to their interests. Martin then shows how to choose the theme and format for your podcast and select quality gear that won't blow your marketing budget. He shares advice for finding the right guests, as well as the right resources to record, edit, and publish your podcast. Finally, Martin explains how to promote your podcast and measure the results. Umfang: 00:32:43.00
Inhalt: Stay up to date on the latest trends in digital marketing. In this biweekly series, marketing and social media expert Martin Waxman explores the newest tools and techniques that marketers are using to reach their customers. Find out what''s new, how it will affect your business, and what other companies are doing to adapt. Every two weeks you can explore a new topic, including mobile, voice search, video and live streaming, artificial intelligence and virtual reality, the evolution of social media, and regulations like GDPR. The course is an effective way to understand what''s happening in the world of marketing and how you can leverage these trends to help make your business more successful. Note: Because this is an ongoing series, viewers will not receive a certificate of completion. Umfang: 02:14:27.00
Inhalt: Social media can provide your company with a wealth of information about what your customers-and competitors-really think about your organization. In this course, learn how to incorporate social listening in your organization's marketing strategy. Join digital and social media strategist Martin Waxman as he explains how to set up your social listening dashboard, tune into the right online conversations, and use social listening to discover insights that could lead to new products and opportunities. He also covers how to use social listening for customer service, as well as how to identify issues and crisis situations where your company's reputation may be at stake. Umfang: 00:34:47.00
Inhalt: Small businesses can''t afford not to be active on social media. Having a Facebook, Instagram, or Twitter account keeps you tuned into your customer base and helps drive traffic to your website or brick-and-mortar store. Learn what it takes to be successful at social media marketing, without a lot of resources or dedicated marketing staff. Digital and social media strategist Martin Waxman explains the key terms and definitions-everything from SEO to hashtags-and tells you how to start finding your customers online. Learn how to make an action plan that outlines your goals, team, and budget, and find time to implement your ideas. He also talks about what content to publish where and the tools you need to measure the success of your efforts. Umfang: 01:00:20.00
Inhalt: Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. Join digital communication strategist Martin Waxman for this illuminating short course that will get even the most experienced marketers out of a social media rut. Learn how to analyze what's working-and what's not-with SWOT analysis, and adapt your plan to capitalize on your strengths. Then Martin reviews the latest developments on Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, and TikTok, so you understand how to position your brand correctly on each platform. Plus, learn how to turn strategy into action and create paid and organic content and stories that connect. Umfang: 00:54:57.00
Inhalt: Social media can provide your company with a wealth of information about what your customers-and competitors-really think about your organization. In this course, learn how to incorporate social media monitoring into your organization's marketing strategy. Join digital and social media strategist Martin Waxman as he compares key social listening and monitoring apps and describes what each can do for your business, as well as how to make platforms like Hootsuite your social listening command center. He demonstrates how to use social media monitoring for customer service, to find influencers, and to discover insights that could lead to new products and opportunities. And he shows you how to identify issues and crisis situations where your company's reputation may be at stake. Umfang: 00:37:28
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