Inhalt: Studies show that many companies consult social media to research the products and services they need to run their businesses. Platforms like Facebook and LinkedIn are great ways to introduce your products and services to potential customers. In this course, social media expert Luan Wise explains how social media marketing works within the business to business (B2B) context. Discover how to understand and communicate with the business buyer, who is often driven by budget and business requirements, not need or desire. Learn about the buying process, social selling, and content marketing, and explore the benefits of the five major platforms: LinkedIn, Twitter, Facebook, Instagram, and Google+. Luan also shares tips for creating a social media policy for your organization, and measuring your success. Umfang: 00:32:42.00
Inhalt: Studies show that many companies consult social media to research the products and services they need to run their businesses. Platforms like Facebook and LinkedIn are great ways to introduce your products and services to potential customers. In this course, social media expert Luan Wise explains how social media marketing works within the business to business (B2B) context. Discover how to understand and communicate with the business buyer, who is often driven by budget and business requirements, not need or desire. Learn about the buying process, social selling, and what great B2B social media content looks like, and explore the benefits of four major platforms: LinkedIn, Twitter, Facebook, and Instagram. Luan also shares tips for creating a social media policy for your organization, and measuring your success. Umfang: 01:22:38
Inhalt: Explore best practices for content marketing using social media. In this short course, Luan Wise walks through the different types of content that can be embraced by social media, and explains how to leverage the value of the content you generate. She covers the four key ways to distribute content, and provides suggestions for measuring your results. In addition, she shares her top tips for improving your content marketing with social media. Umfang: 00:13:01.00
Inhalt: Video is the rising star of content marketing. Videos can help you increase brand awareness and sales by allowing you to share compelling stories that resonate with your audience. In this short course, learn how video can play a critical role in your content marketing efforts. Join Luan Wise as she discusses who watches video content, what makes a great video, and how to measure your results. Luan also shares tips that can help you improve your content marketing with video. Umfang: 00:09:24.00
Inhalt: Explore the world of customer targeting and how it can help you find and keep the best customers. In this course, marketing expert Luan Wise covers key concepts and practices that can help you use targeting to successfully connect with your audience. Luan discusses the unique characteristics of both business-to-consumer (B2C) and business-to-business (B2B) customers, what influences the buying decisions of these customers, and how to reach B2C and B2B audiences. She also covers buyer personas, explaining how to create and leverage personas in your marketing. Umfang: 00:26:20.00
Inhalt: Events are a big business. Over $512 billion is spent annually on events, from trade shows and fundraisers to online webinars, and it can be challenging to attract delegates and attendees in this crowded space. To make your next event a success, you need to plan and promote it far ahead of time. This course offers tips to successfully market your event. Chartered marketer Luan Wise reviews the different types of events, the stages of event marketing, and the resources you need to prepare and make your event more successful. She also reviews different methods of promotion, from traditional advertising and public relations to email, direct mail, and social media. Umfang: 00:30:32.00
Inhalt: Marketing is an important business investment. How much you budget for marketing will directly impact your growth and profitability. Marketing expert Luan Wise walks through the cost of marketing and the different ways a marketing budget can be set. Learn how to price products, find the lifetime value of your customers, and know the costs of various marketing activities. Plus, get budgeting and cost management tips, and find out how to measure your success. Umfang: 00:23:59.00
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