Inhalt: It can be a few days or a few weeks between the time when disaster strikes and relief organizations can respond; in the meantime, communities are left fending for themselves. FEMA wanted to make sure help was available before its workers arrived. So after Hurricane Sandy, the organization reached out to frog, a Manhattan-based design firm that had felt the effects of the disaster in its own backyard. Learn how frog's designers and artists paired with government officials to draft a plan that bridges the gap between informal and formal relief efforts, and make sure communities are prepared ahead of time. Their print playbook for implementing community-run disaster recovery centers (DRCs) proves that design can help solve problems even on the largest scale. Umfang: 00:24:51.00
Inhalt: Customer expectations are higher than ever before, and business success is becoming more and more dependent on a company''s ability to meet or exceed those expectations with nearly every interaction. Customer experience-or CX-is the summary of all the interactions a company has with a customer over time. While understanding how to consider and choreograph those interactions is undeniably complex, at its core, customer experience is about something quite simple: relationships. In this course, frog''s director of strategy, Geoffrey Schwartz, introduces you to customer experience and why it''s important in today''s hypercompetitive world. Geoffrey breaks down the different components that make up a customer experience, like archetypes, activities, interactions, and experience principles. Throughout the course, he uses real-world examples to demonstrate how those components come together to form a company''s relationship with their customers. At the end of the course, you''ll have the foundational tools needed to take a holistic view of an organization''s customer experience and identify opportunities that can deepen relationships and drive loyalty. Umfang: 00:34:08.00
Inhalt: Venture design is a lean approach to human-centered design, optimized for the creation of new businesses-building them rapidly and efficiently from zero to launch. In this course, discover the many advantages that this design approach brings to entrepreneurial efforts, both within startups and major multinationals. Join Ethan Imboden, VP of creative at frog, a global design and strategy firm, as he lays out the key principles of venture design. See these principles in action with real-world case studies from frog''s work with both early-stage companies and Fortune 500 leaders. By the end of this course, you''ll have a simple framework for understanding where to focus innovation efforts, and how to structure these efforts for the highest likelihood of success. Umfang: 01:03:49.00
Inhalt: Design thinking is a user-centered way of solving problems. It involves extensive collaboration, using strategies such as mapping customer journeys, concept creation, and prototyping. This course teaches leaders how to help their teams adopt a design thinking mindset, and provides examples from author Turi McKinley''s work at frog, a global design and strategy firm that transforms businesses at scale by creating systems of brand, product, and service. The course opens with a definition of design thinking, including the roles and spaces required for success. You will then learn how to be a good design thinking leader, with specific advice on topics from setting goals to engaging the different skill sets and personalities in the room (introverts and extroverts alike). Next, Turi dives into creative collaboration: the heart of design thinking. She covers planning, research, and concept creation, and explains how to create a "service blueprint" that will help make the design a reality. Chapter 4 introduces prototyping techniques to advance the design. Design thinking is all about collaboration so we''ve integrated a LinkedIn Group called "Design Thinking: frog + Lynda.com course." Throughout the course, the author will suggest opportunities for you to share what you''re learning. You''ll be able to participate in course-related discussions through your web browser at https://linkedin.com/groups/7022790 or via the LinkedIn Groups app, which is available for most smartphones. This is a great way to expand your learning and get additional insights from other members taking the course. Umfang: 02:08:59.00
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