Inhalt: Vous démarrez votre entreprise ? Vous souhaitez générer une croissance hyper rapide de votre produit sur le marché ? Cette formation est faite pour vous ! Découvrez le principe du growth hacking et mettez tout en ?uvre pour obtenir des résultats rapidement. Cette formation adaptée du cours original de Brad Batesole analyse les dispositifs et les méthodes pour maîtriser ce concept. Didier Mazier vous explique alors comment mettre en place votre stratégie, planifier vos tests, et créer et motiver vos utilisateurs. Étudiez aussi quelques cas réels pour vous rendre compte de ce qui est possible. Ces fondamentaux s'adressent donc à tout public et ne sont pas réservés uniquement aux professionnels du marketing. En adoptant le bon état d'esprit, vous serez en mesure de faire du growth hacking pour vos projets, et de mesurer son impact sur vos concepts. Umfang: 02:22:47.00
Inhalt: Comment vous assurer de la fraîcheur de votre marketing en permanence ? Comment générer de nouvelles idées et de nouvelles approches pour maintenir votre audience engagée ? Dans cette formation adaptée du cours original de Brad Batesole, Didier Mazier vous donne les clés pour animer les séances d'idéation individuelles et d'équipe avec succès. Vous définirez les concepts de base et vous explorerez plus d'une douzaine de techniques pratiques d'idéation telles que le mind mapping, le storyboarding, le tri des cartes, etc. Vous étudierez les différentes pistes qui permettent de mener et de réussir une session de brainstorming. À la fin de ce cours, votre équipe et vous aurez les outils essentiels pour générer de nombreuses idées marketing fraîches et convaincantes. Umfang: 01:05:13.00
Inhalt: Vos consommateurs évoluent, leurs usages aussi ! Cette formation de Didier Mazier, adaptée d'un cours original de Brad Batesole, vous propose une méthode pour agir efficacement sur les nouveaux médias. Apprenez à maîtriser le search marketing, la stratégie de contenu, l'optimisation pour les moteurs de recherche, les médias sociaux, le marketing vidéo, etc. Destinée aux débutants, cette formation constituera un excellent rappel pour les professionnels plus chevronnés du marketing, ainsi qu'un outil pédagogique de synthèse pour les décideurs. Faites entrer votre stratégie marketing dans l'ère du numérique ! Umfang: 04:02:37.00
Inhalt: Mettez en place une stratégie marketing efficace, même avec des ressources et un budget limités ! Dans cette formation consacrée au marketing pour les PME et adaptée du cours original de Brad Batesole, Didier Mazier analyse le sujet depuis l'évaluation de la marque jusqu'à l'étude des canaux de commercialisation. Ensemble, vous examinerez comment identifier la proposition de valeur et comment évaluer la concurrence. Vous étudierez en détail la création d'un plan marketing et explorerez les différentes publicités proposées avec leurs principales options. Vous découvrirez des conseils utiles pour réussir vos campagnes et analyserez les meilleures façons de mesurer les performances des actions entreprises. Ainsi, vous développerez les compétences dont vous avez besoin pour promouvoir votre marque, votre entreprise, ses produits ou ses services. Umfang: 01:35:52.00
Inhalt: L''optimisation des moteurs de recherche, ou SEO, est cruciale pour le succès de toute entreprise. Cette formation, adaptée du cours original de Brad Batesole, aidera les entreprises de toute taille à atteindre une visibilité locale maximale sur les moteurs de recherche comme Google. Didier Mazier vous donne ses conseils pour évaluer, optimiser votre site et mettre en place des mesures de suivi de résultats. Vous verrez comment apparaître dans Google Maps et dans les résultats de recherche locale à l''aide de Google My Business. Vous apprendrez à intégrer des liens et des commentaires et à sécuriser les liens entrants provenant de sources fiables. Vous découvrirez aussi comment gérer le SEO pour une entreprise ayant des points de vente dispersés géographiquement. Ainsi, vous serez en mesure d''optimiser votre classement dans les résultats des requêtes web, et de comprendre la concurrence et le fonctionnement des moteurs de recherche au niveau local. Umfang: 02:09:12.00
Inhalt: Search engine optimization (SEO) is crucial to the success of every business. But local SEO is particularly important to "brick and mortar" stores and services. Customers don''t rely on the yellow pages anymore. They turn to Google instead. This course will help businesses of all sizes achieve maximum visibility on search engines, and drive more traffic (web traffic and foot traffic!) to their sites and stores. First, get an overview of the local SEO landscape, tips for evaluating and optimizing your site, and advice on conducting keyword research. Author Brad Batesole also shows how to optimize your site structure and on-page content, acquire local citations, and make sure your name, address, and phone (NAP) information is consistent across the web. Want to appear in Google Maps and local search results? Find out how to make sure your listing shows up by setting up your Google My Business page, and learn how to incorporate links and reviews. Finally, discover how to secure backlinks from reputable sources and handle SEO for a business that has multiple locations. If you want to boost your ranking, understand the competition, or just understand how search engines like Google operate at a local level, this is the course for you. Umfang: 02:31:39.00
Inhalt: HubSpot is one of the most powerful tools available to marketers today. Using the marketing automation functions in HubSpot, you can build workflows that can help you become more efficient at reaching customers and generating leads. In this course, marketing expert Brad Batesole demonstrates how to create workflows using the marketing automation functions available in HubSpot. He explains how to create a strategy, establish a campaign, segment customers through lists, personalize your content around your contacts, and use workflows. Umfang: 01:12:29.00
Inhalt: As a crisis unfolds, marketers and brands face a new reality: their strategies must change. The marketing approaches that were already in motion will no longer work, and new plans must be drafted from the ground up. In this course, learn how to reposition your brand during a crisis, what marketing steps to take immediately, how to reevaluate the landscape, and approaches to understand the new consumer mindset. This course was created by Madecraft. We are pleased to host this content in our library. Umfang: 00:30:19.00
Inhalt: Your goal as a marketer is to turn prospects into buyers. But there''s a lot more than conversion to consider when talking about marketing. That''s why the marketing funnel is such a popular representation of the customer experience. The funnel is the foundation for understanding the customer''s journey on the path to purchase. It''s a model all customers experience and it''s incredibly important to your marketing foundation. In this course, expert Brad Batesole demystifies the marketing funnel and shows how to use it as a tool to help your campaigns succeed. Learn about the five unique segments of the funnel: awareness, interest, desire, action, and loyalty. Explore touchpoints and discover how to create campaigns that drive customers through the funnel. Plus, find out how to improve the performance of your funnel and evolve it to meet the changing needs of your business and your buyer. Umfang: 01:19:05.00
Inhalt: Mit diesem Video-Training zu Growth Hacking lernen Sie, wie Sie mit der richtigen Einstellung, einer gründlichen Datenanalyse und einem Schuss Kreativität extrem schnelles Wachstum, insbesondere Ihres Kundenstamms, erzeugen können. Georg Bouché zeigt Ihnen anhand vieler Beispiele was einen guten Growth Hack ausmacht, wie Sie die Chancen dafür erkennen und wie Sie ihre eigenen Stärken nützen, um die üblichen Pfade ihrer Marketinganstrengungen zu verlassen. Dabei gibt es nur einen Fokus: das schnellen Wachstum Ihres Unternehmens. Umfang: 01:53:32.00
Inhalt: Kleine Unternehmen und Selbständige sind im Bereich Marketing vor besondere Herausforderungen gestellt. Dieses Training erklärt, speziell auf kleine Unternehmen zugeschnitten, was Sie tun müssen, um Ihre Produkte oder Dienstleistungen effektiv zu vermarkten - unabhängig von der Größe Ihres Teams oder Ihres Budgets. Georg Bouché erklärt Ihnen genau, was die nötigen Schritte sind, um zu einem solidem Marketing-Plan zu gelangen, dem Kern erfolgreichen Marketings. Sie werden erfahren, wie Sie sich auf Ihre Zielmärkte konzentrieren, die besten Marketing-Kanäle und Werbemöglichkeiten identifizieren, Ihre Marken-Botschaft und USPs formulieren und Ihre Erfolge messen können. Umfang: 01:34:00.00
Inhalt: El secreto del éxito de las pequeñas empresas es contar con un sólido plan de marketing y una marca memorable. En este curso aprenderás cómo identificar tu mercado objetivo y competencia, cómo formular un mensaje de marca, cómo averiguar los mejores canales de marketing, de qué modo identificar oportunidades publicitarias y cómo medir tus resultados. Si tienes una pequeña empresa y necesitas ayuda para encontrar tu camino, este curso te servirá de punto de partida. Umfang: 01:28:27.00
Inhalt: The marketing world moves fast. Stay up to date with the latest tools and techniques in this series from expert Brad Batesole. Get new, actionable tips to help you build community, start conversations with customers, boost sales, track engagement, measure analytics, and leverage social media tools to grow your brand. You can also learn a few tricks to make your work a little bit easier and a little more creative, too. In addition to sharing from his bank of experience, Brad will answer questions submitted by members. Submit your question using our feedback button and you might just see it in a future episode! Note: Because this is an ongoing series, viewers will not receive a certificate of completion. Umfang: 02:34:41.00
Inhalt: Automation is a must-have for organizations looking to get the most out of their marketing budget. This course provides guidance on how to pick the right marketing automation tool for your company, and use it effectively to automate time-consuming marketing tasks. Along the way, get an overview of what each top marketing automation solution has to offer. Instructor Brad Batesole walks you through some of the most popular uses of automation, showcased in tools like HubSpot, ActiveCampaign, and Mailchimp. Plus, Brad shares how to leverage tools that help you measure the success of your marketing automation initiative using key metrics. Umfang: 01:13:47.00
Inhalt: Today's marketing professionals have a wide array of SEO tools at their disposal. With so many options, choosing the right tools for technical optimization, content optimization, offsite optimization, and competitive research can be tricky. In this course, Brad Batesole covers must-haves for your SEO tool kit, including Google Search Console, Google web.dev, Screaming Frog SEO Spider, Google Keyword Planner, SEMrush, Siteliner, and more. Not just for pros, these tools can help anyone concerned with their SEO performance gauge how their site is doing, see how it stacks up against the competition, and make measurable improvements. Umfang: 01:37:15.00
Inhalt: Offline marketing isn't dead-it's a core skill that all marketers need to understand. Offline marketing, also known as traditional marketing, reaches customers where they live, work, and shop-everywhere from the mailbox to the airwaves. In this foundational course, marketing expert and CMO Brad Batesole dissects the most common offline marketing tactics and explains the strategy and benefits behind each. He discusses how to use events, tradeshows, direct mail, and print ads to reach your customers in the real world. He shows how to budget for offline campaigns, produce engaging TV and radio ads, generate media attention, and set up promotions such as contests and sponsorships. Using the lessons in this course, you can expand your marketing skills and connect with customers in a whole new way. Umfang: 02:20:02.00
Inhalt: Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today''s digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display. Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. See how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. This course also covers content marketing, mobile marketing, and influencer marketing, as well as recommendations for expanding your digital marketing skillset. Upon completing this foundational digital marketing course, you''ll be equipped with skills and strategies that can help you navigate today''s online landscape and develop a smart plan of action. Umfang: 04:43:41.00
Inhalt: If a product doesn't align with your customers' wants and needs, then even the most clever ads and blog posts can't help it take off. Product marketing-the sum of all the efforts necessary to research, message, position, promote, and support a product-is concerned with making sure that you create and launch a product that matters. In this course, Brad Batesole goes over the foundations of product marketing, explaining what it actually involves and how to excel at it. Learn about the different stages of the product lifecycle-from launch to decline-and what to focus on in product marketing in each stage. Explore the steps necessary to achieve product market fit, review messaging best practices, see how to use a Lean Canvas to efficiently manage your product marketing, and more. Umfang: 00:54:04.00
Inhalt: Aumenta con este curso la visibilidad de tu proyecto en los resultados de búsqueda web locales y entiende qué está haciendo tu competencia. Descubre cómo realizar análisis de palabras claves, cómo optimizar tu sitio y cómo medir de forma eficaz tus esfuerzos. Mejora el SEO de tu negocio o proyecto en búsquedas locales o adquiere simplemente una visión más completa de cómo funciona el SEO local. Umfang: 02:25:15.00
Inhalt: Every small business is different; however, the common secret of successful small businesses lies in a solid marketing plan. In this course, Brad Batesole walks you through everything you need to know about marketing your service or product effectively-regardless of your team''s size or budget. Brad explains how to identify your target market, formulate your brand message, and figure out the best marketing channels. He details how to identify your advertising options, including how to plan an initial social campaign, as well as how to measure your results. Plus, he provides guidance on how to decide whether to do your own marketing or hire a professional. Umfang: 01:00:55.00
Inhalt: Want to improve the search ranking of your WordPress site? Optimize it from the inside out. Learn technical SEO techniques that enhance the discoverability, structure, and performance of your website and get you to the top of search results. Madecraft instructor and marketing expert Brad Batesole starts with a general explanation of SEO architecture, which impacts how your pages are organized, nested, and linked. Brad then shows how to improve elements such as usability, media handling, mobile friendliness, and speed. He also reveals the technical tools and plugins that SEO pros use to improve performance and conduct diagnostics, such as web crawls and speed tests. By the end of this course, you will be able to go beyond keywords and optimize the very foundations of your WordPress website. This course was created by Madecraft. We are pleased to host this content in our library. Umfang: 02:43:48.00
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