Inhalt: Machen Sie ihr Marketing produktiver und vielseitiger. Georg Bouché gibt Ihnen, basierend auf einer Vorlage von Brad Batesole, nützliche Tipps für ihr Marketing. Dabei spricht er eine große Breite von Themen an - von Kundenbindung und Pricing über Werbung auf Facebook, Instagram und Twitter bis hin zu AdWords und Datenanalyse. Sie finden hier neue Lösungsansätze für altbekannte Probleme, aber auch neue Ideen, die es lohnt, einmal auszuprobieren. Diese Tipps wurden ursprünglich als wöchentliche Serie veröffentlicht. Umfang: 02:05:36.00
Inhalt: How deeply have you thought about your brand? Is it intentional, or just an afterthought? What does each component-your logo, your website, your service, and even your culture-say to customers? Advanced branding means thinking about what distinguishes your company from the rest, and incorporating it into every single touchpoint of the business: design, messaging, marketing and PR, and company vision. Learn what branding really is, how it works, and how you can build and maintain a more competitive brand, in this course with marketing expert Brad Batesole. Explore best practices for researching, developing, visualizing, and managing your brand, and learn about incorporating your brand throughout various customer touchpoints and keeping tabs on your brand as your company grows. Umfang: 01:10:10.00
Inhalt: Unlock the advanced capabilities of Google Analytics and take your skills to the next level. This course takes an in-depth look at Google Analytics, teaching advanced techniques that can help you use this popular and powerful analytics tool to glean better insights. Discover how to create and manage filters, create custom channel groupings, and interact with segments. Plus, find out how to create custom calculated metrics; debug your analytics setup; and more. This course was created by Madecraft. We are pleased to host this content in our library. Umfang: 01:15:30.00
Inhalt: Advanced SEO goes beyond keyword research and tagging. It goes to the very heart of your website: its architecture, code, and data. Learn advanced SEO techniques to build an SEO-friendly website from the ground up. Marketing expert Brad Batesole explains how to optimize your architecture to improve site indexing and crawling, understand the impact of canonical URLs and smart URL management strategies, build keywords into images and alt text, and use structured data to help search engines like Google understand your pages better. He introduces tools and resources to help you audit and improve the technical aspects of your site, such as the Screaming Frog SEO Spider, PageSpeed Insights, the Ryte TF*IDF analyzer, and Chrome Developer Tools extensions like Lighthouse. Plus, discover how to optimize site speed and rendering, and explore how the future of the web-technologies like HTTP/2 and progressive web apps-will impact SEO. Umfang: 02:38:46.00
Inhalt: SEO search factors-the elements that contribute to how and where your site is displayed on the Google results page-impact how your content makes its way to your audience. In this course, Brad Batesole pulls back the curtain on the modern search engine, walking through the goals and intent of searching, how people search, and how search results pull up the relevant results and rank content. Along the way, Brad points out how to capture Google featured snippets and reveals how results and programmatic site features work. He also delves into methodologies for mining results from Google to unlock new ideas and opportunities. Umfang: 01:11:41.00
Inhalt: Facebook Ads es actualmente una herramienta publicitaria indispensable para todo profesional del marketing online o dueño de un negocio que desee una buena presencial digital, ya que nos permite alcanzar a nuestro público objetivo en Facebook con un gran poder de segmentación. En este curso aprenderás los conceptos claves de Facebook Ads y cómo crear anuncios exitosos, así como también analizar los datos publicitarios de tus anuncios para optimizar su rendimiento. Umfang: 01:28:23.00
Inhalt: El patrocinio de actualizaciones o Sponsored Updates de LinkedIn es una forma de llegar a más público compartiendo las actualizaciones de tu página de empresa en el feed de los miembros que coincidan con los criterios de segmentación que hayas indicado. En este curso aprenderás qué son los Sponsored Updates o Actualizaciones Patrocinadas de LinkedIn, cómo crear y configurar una campaña, y cómo entender los informes con los resultados de las campañas de este servicio de pago de LinkedIn para poder optimizarlas y cumplir así tus objetivos, ya sea dar mayor visibilidad a un tema, establecer relaciones profesionales o atraer candidatos a tu empresa. Umfang: 01:07:38.00
Inhalt: Branding es la manera de influenciar a un comprador y cómo nos diferenciamos del resto, damos forma a la industria, construimos lealtad y hasta invertimos percepciones o prejuicios. Comprende en detalle con este curso cómo analizar, desarrollar y poner en práctica una estrategia de branding que permita lograr tus objetivos. Identifica prioridades y objetivos para llevar rápidamente la teoría a la práctica. Tanto si administras una marca nueva o existente, o si tienes un negocio o idea para una startup, este curso te mostrará las estrategias necesarias para ser efectivo en tus objetivos de branding. Umfang: 01:11:43.00
Inhalt: Descubre nuevas perspectivas, resuelve problemas complejos o haz crecer tu negocio. Vamos a aprender qué es la lluvia de ideas, cómo se aplica y cómo sacarle provecho, ya sea individualmente o en equipo. Veremos las distintas técnicas de ideación y los pasos necesarios para hacer una sesión de "brainstorming" productiva.Tanto si estás empezando como si llevas una trayectoria profesional en marketing, este curso te aportará nuevas habilidades para que vayas un paso por delante de los demás. Umfang: 00:52:55.00
Inhalt: Si vous êtes responsable de la visibilité d'un site web, suivez cette formation consacrée aux outils de référencement SEO. Avec Maurice Largeron, mesurez et analysez les performances d'un site, puis évaluez la qualité des contenus vis-à-vis des exigences des moteurs de recherche. Pour cela, vous vous initierez aux outils les plus efficaces dans le domaine. Au terme de cette formation, vous maîtriserez toutes les données indispensables au bon référencement de vos sites. Umfang: 01:16:26.00
Inhalt: Comment partager vos présentations et autres connaissances professionnelles en ligne ? Dans cette formation adaptée du cours original de Brad Batesole, Didier Mazier vous présente SlideShare et vous explique comment vous connecter aux influenceurs de votre secteur d'activité. Vous apprendrez à exploiter cet excellent outil marketing et à partager les informations intéressantes. Vous créerez votre compte et développerez un profil SlideShare. Vous verrez comment interagir avec les autres, comment trouver du contenu intéressant pour ensuite le commenter. Enfin, vous saurez tirer le meilleur parti du contenu téléchargé et rendre vos présentations attirantes. Soyez convaincant et devenez populaire grâce à la plateforme SlideShare ! Umfang: 01:00:43.00
Inhalt: Faire de la veille, monitorer la concurrence, publier régulièrement sur les réseaux sociaux pour engager sa communauté et interagir avec elle, tout cela requiert une organisation rigoureuse et une gestion optimisée du temps. Accompagné de Didier Mazier, vous ferez le point sur dix outils indispensables permettant de réduire vos efforts, d'optimiser vos ressources et surtout, de gagner du temps au quotidien. Dans cette formation, vous verrez en détail le fonctionnement de ces outils ainsi que leur coût. Vous étudierez également leurs qualités et les tâches qu'ils contribuent à faciliter. Destinée aux community managers et à tous ceux qui ont à gérer la communication d'entreprise, cette formation vous donnera toutes les cartes pour choisir les services que vous intégrerez à votre boîte à outils personnelle. Umfang: 00:51:43.00
Inhalt: Restez connecté à LinkedIn où que vous soyez ! Découvrez la nouvelle application mobile du plus grand réseau socio-professionnel en ligne. Dans ce cours adapté de la formation originale de Brad Batesole, concentrez-vous sur les fonctionnalités de base pour être à l'aise avec l'application et optimiser son usage. Passez en revue les outils conçus spécialement pour vous aider à trouver un emploi, à promouvoir votre entreprise, ou encore à identifier les opportunités clés. Interagissez avec vos relations et recherchez des personnes, des emplois et les groupes qui vous intéressent. Si vous êtes en déplacement, l'application mobile LinkedIn vous facilite l'accès aux mises à jour sur votre secteur d'activité, ou sur vos collègues. Donc suivez les conseils de Didier Mazier et vous saurez construire et maintenir des relations professionnelles via LinkedIn ! Umfang: 00:28:28.00
Inhalt: Digital marketing tools and techniques are constantly evolving. In this course, instructor Brad Batesole helps you keep up with this fast-moving field, covering what you need to know to help your business cut through the noise, engage potential customers, and adapt with the times. Brad begins by discussing the building blocks of online marketing, including how it's used, where it's been, and where it's headed. He then steps through how to define your value proposition, identify your target market, and establish your goals and KPIs. Next, he covers how customers evaluate the entirety of a brand's online presence, as well as how to decide on a marketing channel, optimize your website, and leverage SEO, paid advertising, and social media to help your target audience find you. Plus, learn how to develop an email marketing plan, get started with video marketing, and create easy-to-understand marketing reports that help you assess your progress. Note: The previous version of this course was titled Online Marketing Foundations. Umfang: 02:09:29
Inhalt: Conocer Facebook Ads en profundidad ofrece muchas posibilidades de expandir el alcance y mejorar el rendimiento de nuestras campañas y anuncios. Muchas de estas oportunidades solo pueden ser aprovechadas si sabemos utilizar bien herramientas como Power Editor, las audiencias personalizadas y el seguimiento de conversiones. En este curso aprenderás para qué sirven estas herramientas y cómo utilizarlas en tus propias campañas de marketing en Facebook. Umfang: 01:53:00.00
Inhalt: Dans cette formation adaptée du cours original de Brad Batesole, vous allez découvrir l'utilité de Facebook dans le monde professionnel. Avec Didier Mazier, vous allez étudier comment élaborer et publier des contenus pertinents. Identifiez ensemble les stratégies gagnantes pour la construction et le suivi d'une communauté florissante de fans sur Facebook. Détaillez toutes les informations sur la création d'annonces et de messages, sponsorisés ou non. Découvrez comment utiliser les statistiques pour suivre la portée, les pages visitées, ainsi que les performances de vos concurrents. Apprenez également à mettre à jour une page avec l'application Pages Manager et à lier une page Facebook à Twitter. Cette formation est donc destinée à tous ceux qui veulent apprendre à configurer un compte Facebook d'entreprise et à mettre en ?uvre une page qui valorise une marque. À l'issue de ce cours, vous pourrez pleinement exploiter les possibilités du réseau en tant que canal de communication majeur pour votre entreprise. Umfang: 02:02:13.00
Inhalt: Aprende una nueva mentalidad en el mundo de los negocios. Con los fundamentos del growth hacking medirás todas tus acciones en busca del crecimiento de tu producto y tu empresa. El growth hacking es un término moderno que hace referencia a un tipo de mentalidad enfocada al crecimiento del negocio. Todas las acciones son evaluadas de acuerdo a su impacto potencial en el crecimiento. En este curso aprenderás los fundamentos del growth hacking, cómo puedes aplicarlo a tu negocio y qué cualidades debe tener a un buen growth hacker. Además verás los casos de estudio más importantes de la actualidad, para comprobar cómo y a quién le ha servido de utilidad el growth hacking o marketing orientado por datos. Umfang: 01:31:42.00
Inhalt: Conocer los fundamentos del marketing online es necesario tanto para profesionales de marketing como dueños de negocios, ya que internet nos ofrece oportunidades para comunicarnos con nuestro público objetivo a bajo costo y de forma medible. En este curso aprenderás los conceptos claves del marketing online y cómo utilizar sus canales principales en la actualidad. Repasarás cuáles son los principales pilares de esta disciplina y harás un repaso de términos y técnicas que han llevado al éxito a empresas de todo el mundo. Umfang: 04:20:33.00
Inhalt: Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform. First, explore how Google Ads works and how it fits with what your business-and your customers-need. Then learn how to set up a new Google Ads account and start researching your keywords: the foundation of all great advertisements. After he demonstrates how to set up a new campaign and write your first ad, instructor Brad Batesole shows how to use Google Ads reporting and Google Analytics to monitor your campaign''s performance. Brad also shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Finally, go beyond the basics with ad extensions-a feature which can increase your click-through rate by several percentage points. Umfang: 03:06:56.00
Inhalt: Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform. First, explore how Google Ads works and how it fits with what your business-and your customers-need. Then learn how to set up a new Google Ads account and start researching your keywords: the foundation of all great advertisements. After he demonstrates how to set up a new campaign and write your first ad, instructor Brad Batesole shows how to use Google Ads reporting and Google Analytics to monitor your campaign's performance. Brad also shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Plus, go beyond the basics with ad extensions-a feature which can increase your click-through rate by several percentage points. Umfang: 02:28:33
Inhalt: Ready to take your analytics game to the next level? In this course, learn how to take advantage of the latest features in Google Analytics, which allow you to track your consumer, no matter what device they use. First, instructor Brad Batesole shows you how Google Analytics works, how to set up Google Analytics, and how to navigate its key functionality. Brad walks you through metrics, channels, source, and medium in Google Analytics. He covers how to track data effectively in Google Analytics, as well as how to use reports to make accurate decisions and how to navigate the interface of Google Analytics. He describes different reports and how they may be useful to you. Brad concludes by encouraging you to review your audience and make decisions to reach them more effectively. Umfang: 00:43:23
Inhalt: Growth hacking is an emerging technique that helps marketers generate new ideas and accelerate sales and customer acquisition. Growth hacking requires work-companies must rethink their teams, their business, and their customers-but it pays off in results. This course introduces popular growth hacking techniques to super-charge your marketing strategy. Learn how to build a growth team, redefine the customer journey, and identity growth levers and loops: small optimizations that can have a big impact on your marketing efforts and ROI. Then find out how to kick off the growth process, survive growing pains, and capitalize on opportunities, such as your current customer base. Instructor Brad Batesole explains how to use SEO, influencers, content marketing, social media, advertising, and more to fuel your growth. Finally, learn the key metrics you'll need to measure to track your growth process and success. This course was created by Madecraft. We are pleased to host this content in our library. Umfang: 01:36:33.00
Inhalt: Learn the latest growth hacking techniques being used by companies big and small to unlock exponential growth. Growth marketing expert and top LinkedIn instructor Brad Batesole shares the latest growth hacking tips and techniques used by top entrepreneurs and startups. Unlock impressive growth with these short, actionable tips. Learn new ways to do creative physical marketing, build and deploy landing pages, buy ads, obtain referrals, and create truly compelling incentives. Brad also introduces next-level disruptive techniques, such as making intentional mistakes, reaching journalists offline, and leveraging psychological phenomena such as the decoy and the impression effects. Each lesson offers an actionable way to supercharge your growth. This course was created by Madecraft. We are pleased to host this content in our library. Umfang: 00:35:45.00
Inhalt: Growth marketing strategies help marketers generate new ideas and accelerate sales and customer acquisition. Growth marketing requires work. Companies must rethink their teams, their business, and their customers. However, the results are worth the effort. In this course, instructor Brad Batesole introduces popular growth marketing techniques to super-charge your marketing strategy. Brad tells you how you can step into the role of a growth marketing leader. He explains how to build a growth marketing team. Brad walks you through the steps to craft your initial strategy, then goes over how you can lay the foundation for marketing success. He shows you how to identify marketing growth levers and steps through a product lifecycle. Brad explains how to start the growth process and handle failure with a positive outlook. He identifies several key growth opportunities, then concludes with practical advice on capturing and analyzing the data you need for effective marketing. This course was created by Madecraft. We are pleased to host this training in our library. Umfang: 01:35:37
Inhalt: How do you keep your marketing fresh-generating new ideas and approaches to keep your audience engaged? In this course, marketing expert Brad Batesole shares ideation techniques you can use to elevate individual and team ideation sessions. He starts by defining ideation, describing how it works, and providing some basics on how to run a successful brainstorming session. Then, he walks you through more than a dozen ideation techniques, including mind mapping, storyboarding, card sorting, and more. By the end of this course, you and your team will be equipped with the tools to generate fresh and compelling marketing ideas. Umfang: 00:49:03.00
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