Inhalt: Discover what the most successful marketers know about connecting with customers and building brands. This collection of marketing tips starts with guru David Edelman's take on journey-based marketing. He challenges company leaders to rethink targets, increase speed, and redesign internal structures. Next, Shane Snow discusses techniques for building an audience and mastering content marketing in the sharing economy by focusing on giving. Finally, executive Mollie Spillman provides guidance on determining the key performance indicators (KPIs) that will measure the effectiveness of your marketing over time, and monitoring and responding to consumer reactions in real time. Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:32:01
Inhalt: The path of any relationship, career, or business is filled with negotiations large and small. Trouble comes when we approach these as zero-sum games and focus solely on protecting our interests. The outcome of a successful negotiation will always be a compromise of some kind. The object-for each side-is to achieve as many of your goals as possible while minimizing unwelcome concessions. To "win," it's crucial to understand how the other side thinks, what they want, and what they fear. This course, taught by some of the world's top negotiators and those who have studied them-investigate journalist Ronan Farrow, FBI negotiator Chris Voss, and more-trains you to use empathy and game theory to achieve the best possible outcome for everyone involved. This course includes videos from: Ronan Farrow, Pulitzer Prize-winning investigative journalist Chris Voss, former hostage negotiator for the Federal Bureau of Investigation Amaryllis Fox, former CIA officer and current writer, television host, and peace activist Reza Aslan, renowned writer, commentator, professor, producer, and scholar of religion Kevin Zollman, associate professor of philosophy at Carnegie Mellon University Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:23:06.00
Inhalt: Great management is a delicate balance. You're responsible for setting and achieving certain goals, but the ways of getting there are as unpredictable as humans themselves. Your job is to create a structure within which your team members can collaborate, create, and stay collectively on track as you work together to build a whole greater than the sum of its parts. This involves careful planning, deliberate dialogue, honest self-assessment, and many other practices. In this course, get project management advice from real-world practitioners, including actor and director Stanley Tucci and Chief Rob Roy, an award-winning veteran of the US Navy. Learn how to balance vision and improvisation and manage complex projects with clarity of purpose and creative freedom. This course includes videos from: Stanley Tucci, actor, director, and film producer Carson Tate, consultant, author (Work Simply: Embracing the Power of Your Personal Productivity Style) Tim Sanders, author, speaker, and former Yahoo! executive Chief Rob Roy, former Navy SEAL Scott Parazynski, physician and former NASA astronaut Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:33:58.00
Inhalt: When you no longer feel in tune with the direction your organization is going, or you find yourself grappling with tough emotions at work, remaining authentic can be challenging. This course was designed to equip professionals with tools and strategies for bringing authenticity to their work-even under difficult circumstances. Get practical advice from thought leaders ranging from world-renowned meditation teacher Sharon Salzberg to former professional poker player Annie Duke. Discover how individuals and institutions can work together to create a shared sense of meaning (and avoid collective burnout); why knowing and affirming your values can keep you from being vulnerable to every passing impulse; how to shift your focus from the path to the goal; and more. This course includes videos from: Sharon Salzberg, meditation teacher and author Susan David, Harvard Medical School psychologist Michelle Tillis Lederman, author focusing on workplace communications and relationships Annie Duke, public speaker, decision strategist, and former professional poker player Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:27:14
Inhalt: The martial language of business-all that talk about wins and crushing the competition-can be counterproductive and misleading. The truth is expertise and success are the result of learning. You don't have to beat your competitors; you can outlearn them. From adopting a healthy learning mindset, to understanding the cognitive processes of learning in the brain, to systematizing learning within your organization, this course teaches you the only skill you'll ever need to master: how to learn. A diverse range of experts, from Parks and Rec actor Nick Offerman to award-winning journalist and entrepreneur Shane Snow, explain how to arm yourself with the tools to understand how you and your organization learn and to take your own learning to the next level. This course includes videos from: Nick Offerman, writer, woodworker, and actor (Parks and Rec) Shane Snow, science and business journalist and the cofounder of Contently Barbara Oakley, professor of engineering at Oakland University in Rochester, MI John Seely Brown, former director of Xerox PARC and current USC advisor Jamie Wheal, leading expert on the neurophysiology of human performance, Flow Genome Project Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:27:34.00
Inhalt: The start of a career is an exciting yet vulnerable place to be. You have the freshness and energy on your side, but you also have very little experience with how your industry and your new company actually work. The good news is you're not alone. We've all been there before. This course brings together advice from a diverse set of experts, such as Oscar-winning actor Ed Norton and Adam Grant, the youngest tenured professor at Wharton. They explain how to develop a fearless mindset and build the productivity and networking skills you need to succeed in a new role. By understanding the dynamics that early-career employees face and "managing up" by building strong relationships, you can gain the confidence and support you'll need to thrive. This course includes videos from: Edward Norton, Oscar-winning actor and founder of CrowdRise Kathryn Minshew, founder and CEO of The Muse, a career-discovery platform Adam Grant, Wharton professor and expert in motivation and behavior Sarah Robb O'Hagan, executive, activist, entrepreneur, and the CEO of Flywheel Sports Simon O. Sinek, author of Start with Why: How Great Leaders Inspire Everyone to Take Action Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:20:11.00
Inhalt: Even as modern organizations make strides towards creating more inclusive work environments, many still have a significant gap between stated and lived inclusion values. In this course, get strategies for making sure your organization "walks the walk" of inclusion by learning more about the struggles of stereotyped groups, as well as how leaders can support the holistic well-being of their employees. Learn from thought leaders such as Kenji Yoshino and Valerie Purdie Greenaway-professors at the NYU School of Law and Columbia University, respectively-about how understanding the concept of "covering" can create meaningful bridges between different types of people, as well as how workplace stereotyping is a self-fulfilling prophecy. In addition, get examples of how real-world companies are working to move the needle on inclusion and diversity. This course includes videos from: Kenji Yoshino, Chief Justice Earl Warren Professor of Constitutional Law at the NYU School of Law Valerie Purdie Greenaway, professor in the Department of Psychology at Columbia University Kelly Palmer, thought leader on learning, business, and career development Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:31:44
Inhalt: When you think about a "career" in the abstract, it seems like a very linear thing-one step leading to the next in a causal chain that adds up to success or failure. That's not how it works, of course. A career is a series of decisions, big and small. Even a successful career can take many wrong turns along the way. However, a master plan and smaller-scale goal setting can significantly increase your chances of moving in the right direction. This course teaches you how to formulate the grand plan and assess risk and reward at every stage, evaluating each decision in detail. A diverse range of experts, from Tim Ferriss to Deepak Chopra, explain this mindset-shifting, holistic approach to career development. Leverage their hard-earned wisdom to make the right choices, mitigate risk, and build the networks of trust that will support you throughout your career. This course includes videos from: Deepak Chopra, medical doctor, public speaker, and author of more than 80 books Sarah Robb O'Hagan, executive, activist, entrepreneur, and the CEO of Flywheel Sports Dorie Clark, marketing strategy consultant, professional speaker, and author (Reinventing You) Stephen Miles, founder and CEO of The Miles Group Tim Ferriss, podcaster and author (The 4-Hour Workweek and Tools of Titans) Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:22:54.00
Inhalt: Because creativity is such a powerful changemaking force, countless myths have sprung up around it, the most dangerous of which is that "you either have it or you don't." While some people may be more talented than others in, say, songwriting or costume design, the ability to think and solve problems creatively is built into the human brain. Curiosity, experimentation, and innovation define us as a species. At the same time, we're creatures of habit, and it's easy for individuals and companies to get "locked in" to procedures that no longer serve them. How do you get "unstuck"? Building on insights from improv, design thinking, comedy writing, and startup incubation, the lessons in this course offer you concrete tools for creative thinking. This course includes videos from: John Cleese, actor, director, and film producer Bob Kulhan, CEO, Business Improvisations Dave Evans, co-founder of Electronic Arts, lecturer, and co-author of Designing Your Life: How to Build a Well-Lived, Joyful Life Bill Burnett, executive director of the Stanford University design program and co-author of Designing Your Life: How to Build a Well-Lived, Joyful Life Beth Comstock, business executive and author (Imagine It Forward: Courage, Creativity, and the Power of Change) Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:27:02.00
Inhalt: Communication is a complex art. Listening, making oneself understood, and persuasion are all elements of what it means to communicate effectively. Great communicators must master these skills and apply them strategically, depending on what they're trying to achieve in a given context. You might use the art of narrative storytelling to get your team excited about a project. In a negotiation, you might deliberately signal a willingness to walk away in order to prompt the other side to action. Or if your goal is to understand the ideas and intentions of a new colleague, you might ask a series of sincere, open-ended questions. This course is designed to prepare you for all of these situations and more, offering tips, strategies, and broad observations from professional communicators in many different roles-from an award-winning actor, to an FBI hostage negotiator, to an astronaut on the International Space Station. Note: Some videos assume a group of learners is available for team activities and discussions. Please use what's useful and feel free to adapt the lessons to your particular circumstances. This course includes videos from: Alan Alda, Emmy-winning actor, writer, and director Nancy Duarte, communication expert Jeffrey Wright, Tony-winning actor from Angels in America Chris Voss, lead negotiator for the Federal Bureau of Investigation Colonel Chris Hadfield, Canadian astronaut Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:21:39.00
Inhalt: Decision-making is difficult in an uncertain world. When faced with complex problems, we have three powerful tools at our disposal: intuition, logic, and data. But as each tool on its own is flawed, the trick is knowing how to use them together. By asking the right questions, checking your own biases, designing a method of information-gathering to test your hypotheses, and using probabilistic reasoning to choose the best among several good options, you can make difficult decisions much easier. This course provides the tools and techniques you need to improve your decision-making skills over time and to support your team's ability to make high-risk group decisions. Learn how to identify common cognitive blind-spots, develop cogent hypotheses, remain open to a wide range of possible solutions, and choose wisely among them. This course includes videos from: Lawrence H. Summers, American economist and Harvard professor Timothy Geithner, president of Warburg Pincus, a Wall Street private equity firm Maria Konnikova, New York Times bestselling author (The Confidence Game) Michael Slaby, global leader in digital and social media strategy, technology, and data analytics Olivia "Liv" Boeree, poker player, TV presenter, and model Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:25:15.00
Inhalt: There is no way to win without appreciating your team members' unique strengths. Forgetting that teams are made of individuals with contrasting temperaments, talents, and skills is a surefire way to hire an unbalanced and ineffective workforce-and undercut the potential of your existing staff. Building a successful team is about balancing people's tendencies toward autonomy and social connection. Doing so successfully allows for creative tension, unlocks motivation, and promotes "flow states" in which teams adapt creatively to new challenges. In this course, leadership experts such as Richard Branson and Joel Peterson explain the best ways to build a winning team. Learn how to capitalize on qualities employees value the most-trust, freedom, and play-in order to build a high-performing and innovative organization. This course includes videos from: Richard Branson, entrepreneur, philanthropist, and founder of the Virgin Group Jim Collins, bestselling author (Good to Great and Built to Last) Joel Peterson, chairman of JetBlue Airways Steven Kotler, journalist, author, and director of research for the Flow Genome Project Jane McGonigal, researcher at the Institute for the Future and author (Reality Is Broken) Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:25:12.00
Inhalt: From sexual harassment, to social conditioning toward perfectionism, to simply being taken seriously by men, women are still in the position of having to fight for what they deserve. This course is a roadmap to self-advocacy and career success. Women-and their male allies-can learn how to advocate for raises, build self-confidence, convey executive presence, and stop sexual harassment. Aspiring board members can also learn why it's important to stay true to yourself: your unique perspective is an asset, not a liability. This course includes videos from: Sallie Krawcheck, CEO and cofounder of Ellevest, an investing platform for women Valerie Purdie Greenaway, social psychologist at Columbia University Gretchen Carlson, TV commentator, journalist, author, Ted Talk alum, and female empowerment advocate Claire Shipman, TV journalist and author of The Confidence Code Halla Tómasdóttir, Icelandic businesswoman, politician, and speaker Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:24:22.00
Inhalt: Find out how to handle critique, use productivity styles to your advantage, energize your brain, and break away from habitual ways of thinking. Start by finding ways to make criticism constructive with instructor Salman Rushdie. Determine your productivity style and delve into the tech tools that best match prioritizers, planners, arrangers, or visualizers. Zero in on smart ways to work that can keep you energized and learn strategies to bust out of a thinking rut. This course includes videos from: Salman Rushdie, award-winning novelist Carson Tate, consultant and author (Work Simply: Embracing the Power of Your Personal Productivity Style) Angie McArthur, CEO of Professional Thinking Partners Barbara Oakley, professor of engineering at Oakland University in Rochester, MI Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:23:42
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