Inhalt: Artificial intelligence (AI) offers businesses the potential for a dramatic increase in functionality and profitability, but it can also spark an array of complex ethical, legal, and social challenges. In this nontechnical, conceptually oriented course, Barton Poulson digs into the hazards of AI, offering potential solutions to key concerns. Barton explores the ethical issues posed by AI, including competing concepts of fairness and moral reasoning. He also goes over social concerns and safety challenges for AI, such as potential life-and-death scenarios in autonomous driving. Barton concludes with recommendations tailored to developers, executives, PR professionals, regulators, and consumers to help them reap the potential of AI in a manner that''s worthy of trust and profitable to all. Umfang: 02:21:49.00
Inhalt: Data science continues to grow in sophistication and demand at an exponential rate. Data mining is the area of data science that focuses on finding actionable patterns in large and diverse datasets: clusters of similar customers, trends over time that can only be spotted after disentangling seasonal and random effects, and new methods for predicting important outcomes. Instructor Barton Poulson focuses on data mining in R, presents a broad range of algorithms including machine learning methods, and offers important information on laws and policies that affect data mining. Barton gives an overview of dimensionality reduction. He introduces clustering, including hierarchical clustering, then goes into association analysis. He explains time-series mining and decomposition, then concludes with text mining, sentiment analysis, and sentiment scoring. Umfang: 03:51:30
Inhalt: Data analytics plays an increasingly pivotal role in how we go about managing our healthcare systems and our own personal health. Designed for anyone with a stake in our healthcare system, this nontechnical course explores a variety of ways to apply data science to medicine and public health. Data scientist and professor Barton Poulson discusses the ways that dramatically increased quantities of data-from genetic testing, genealogy, blood testing, brain scans, and other sources-are changing the theory and practice of healthcare. As he looks over key data sources, he also explores the different methods for analyzing this wealth of data, including machine learning and predictive modeling. Discover how data science can help predict outbreaks, find cures, help with healthcare costs, and more. Umfang: 01:10:31.00
Inhalt: All data science begins with good data. Data mining is a framework for collecting, searching, and filtering raw data in a systematic matter, ensuring you have clean data from the start. It also helps you parse large data sets, and get at the most meaningful, useful information. This course, Data Science Foundations: Data Mining, is designed to provide a solid point of entry to all the tools, techniques, and tactical thinking behind data mining. Barton Poulson covers data sources and types, the languages and software used in data mining (including R and Python), and specific task-based lessons that help you practice the most common data-mining techniques: text mining, data clustering, association analysis, and more. This course is an absolute necessity for those interested in joining the data science workforce, and for those who need to obtain more experience in data mining. Umfang: 04:40:50.00
Inhalt: Learn how to use data science to do good. Data science can be a huge help to nonprofits that are struggling to identify donors, understand their communities, evaluate their impact, and be more productive. In this course, instructor, data scientist, and entrepreneur Barton Poulson discusses how some of the common concerns of nonprofit service organizations can be addressed using new sources of data-including social media and web analytics-and how methods like predictive analytics, machine learning, and data visualization can make organizations more productive and efficient. He also covers career opportunities for data scientists who want to put their civic-minded ambitions to the best use. Umfang: 01:08:09.00
Inhalt: Der Big-Data-Hype mag zwar vor einigen Jahren seinen Höhepunkt erreicht haben, aber Big Data ist bei Weitem nicht verschwunden. Im Gegenteil, Big Data bildet die Grundlage einiger der spannendsten heutigen Technologien. Künstliche Intelligenz (KI), Maschinelles Lernen und Data Science hängen von Big Data ab - Daten, die wegen ihrer Menge, ihrer Geschwindigkeit und ihrer Vielfalt mit traditionellen Methoden nicht leicht zu speichern oder zu analysieren sind. In diesem anfängerfreundlichen Kurs führt Sie Barton Poulson in das Thema Big Data ein und erklärt Ihnen, wie Big Data funktioniert und unser modernes Datenuniversum prägt. Sie lernen Techniken zur Analyse von Big Data, wie z. B. Data Mining und Predictive Analytics kennen und erfahren, wie Big Data mit KI, Data Science, Social Media und dem Internet der Dinge (IoT) zusammenhängt. Außerdem behandelt Barton auch einige der ethischen Probleme im Zusammenhang mit der Nutzung von Big Data. (Übersetzung des Kurses aus dem Englischen: Dorothea Heymann-Reder) Umfang: 01:48:30
Inhalt: If you want to participate in the data revolution, you need the right tools and skills. R is a free, open-source language for data science that is among the most popular platforms for professional analysts. Learn the basics of R and get started finding insights from your own data, in this course with professor and data scientist Barton Poulson. The lessons explain how to get started with R, including installing R, RStudio, and code packages that extend R's power. You also see first-hand how to use R and RStudio for beginner-level data modeling, visualization, and statistical analysis. By the end of the course, you'll have a thorough introduction to the power and flexibility of R, and understand how to leverage this tool to explore and analyze a wide variety of data. Umfang: 02:51:42.00
Inhalt: Ce cours donne une vue d'ensemble de la data science moderne, également appelée science des données en français, et qui est la pratique consistant à collecter, explorer, modéliser et interpréter des données. Si le big data monopolise toutes les attentions, il existe bien d'autres domaines et concepts intéressants. Barton Poulson évoque ici des branches telles que la programmation, les statistiques, les mathématiques, le machine learning, les analyses de données, la visualisation et (oui) le big data. Il explique pourquoi les data scientists sont si demandés et décrit les compétences requises pour réussir dans les différents métiers. Il montre aussi comment collecter des données à partir de référentiels open source via des API web ou via le scraping, et présente certaines technologies (R, Python et SQL) ainsi que certaines techniques (machines à vecteurs supports et forêts aléatoires) d'analyse. À l'issue de cette formation, vous devriez mieux comprendre l'utilité de la data science pour obtenir des informations exploitables à partir des jeux de données complexes qui vous entourent. Umfang: 02:41:40.00
Inhalt: Como profissional de vendas, você conhece bem seu produto. Porém, o sucesso nas vendas requer mais do que apenas conhecimentos técnicos, pois as competências interpessoais - habilidades relacionais para ganhar a confiança do cliente - também são essenciais para os resultados. Neste curso, Meridith Elliot Powell, estrategista e instrutora de negócios, analisa a fundo as competências interpessoais, compartilhando estratégias para impulsionar sua inteligência emocional e tornar a comunicação com os clientes em potencial mais eficaz. Ela começa explicando por que as competências interpessoais são imprescindíveis para ter sucesso nas vendas. Depois, explora algumas das competências interpessoais básicas de vendas, incluindo a construção de relacionamentos, a escuta e o fechamento de negócios com maior inteligência emocional. Além disso, Meridith apresenta situações do mundo real para ilustrar as competências interpessoais em ação. Umfang: 01:05:54
Inhalt: Manufacturing is a vital, constantly changing industry. The effects of technological advancements, regulations, and other factors present a unique set of challenges to sales professionals. In this course, business strategist and instructor Meridith Elliott Powell provides you with skills and strategies that can help you clearly communicate your value-and close more deals-in this challenging vertical. Meridith highlights key industry trends, shares how to avoid being seen as a commodity, teaches you to leverage stories and case studies to establish credibility, and more. Umfang: 01:05:08.00
Inhalt: When your client is a professional expert-such as a doctor, accountant, or architect-you'll need more than just basic sales know-how to close the deal. To win over these highly educated buyers, you must clearly demonstrate your own credibility and expertise. In this course, Meridith Elliott Powell helps to equip sales professionals with the skills and knowledge they need to sell into the professional services market and increase their close ratio. Meridith lays out what makes this market so unique, reviews the different structures of professional service firms, and goes over the right questions to ask to gather the information you need. Plus, she shares how to start selling to similar professional services once you've broken into an initial market. Umfang: 00:53:59.00
Inhalt: Learn what it takes to break through the clutter and sell in the telecommunications market. In this course, Meridith Elliott Powell helps sales professionals understand and master the unique challenges and skills required to sell into this ever-changing industry. Meridith acquaints you with the trends and changes-including network security and over-the-top (OTT) services-that are currently shaping this industry, as well as what telecommunications clients expect from sales reps. Learn how to use a consultative selling approach to gain a deeper understanding of client needs, create urgency by recognizing and solving those needs, and continue to expand your sales relationship after the deal is signed. Umfang: 01:00:33.00
Inhalt: Conférencière et stratège commerciale, Meridith Elliott Powell est aussi une auteure primée. Elle propose ce cours afin d'aider les leaders ainsi que les dirigeants d'entreprise à maîtriser les subtilités du savoir-être commercial et à mettre en application des stratégies concrètes rapidement. Entre conseils, astuces et jeux de rôle pratiques, vous verrez comment le savoir-être, couplé au savoir-faire, impacte les clients, les employés ainsi que les résultats de l'entreprise. Vous aborderez des techniques pour attirer plus de clients, retenir les meilleurs talents et franchir les obstacles d'une économie moderne. Umfang: 01:05:20.00
Inhalt: How does diversity shape what your clients need from a sales relationship? Find out what can happen when you invest the time to understand your clients' experiences. Instructor Meridith Powell explains how you can gain a set of tools to create awareness of your own strengths, challenges, and blind spots regarding diversity. Meridith explores how you can become aware of cultural differences and offers strategies to use when selling to someone unlike you. She goes into the strategic differences when selling to different cultures; tells you how to be prepared, aware, and ready to adapt to the customs of different clients; and teaches you what sales professionals need to know and understand about selling to different generations. Meridith concludes by pointing out the importance of expanding your view of selling to diverse cultures beyond the first sale. Umfang: 00:49:05
Inhalt: Financial services sales representatives face a set of unique challenges. They sell intangible products or services that involve an element of risk. To succeed, you need to build trust and connect your services with your clients'' needs-and their dreams. This course helps you approach the financial services sale in a way that inspires your client''s confidence and helps them realize their goals. Learn how to understand the importance of your role, engage financially active customers, and match products to their needs. Business strategist and instructor Meridith Elliott Powell also helps you have great sales conversations and create relationships that last a lifetime. Umfang: 00:42:33.00
Inhalt: Sales enablement is a hot topic-with a lot of different definitions. But the takeaway is this: Sales enablement is all about providing the information, research, tools, and training your sales organization needs to be effective. It could be marketing collateral or it could be a really good coach. Sales enablement enables reps to be better at what they do: finding leads, engaging prospects, and closing deals. This course explains the fundamentals, so you can design a sales enablement program that really works. Award-winning author and business strategist Meridith Powell dives into the value of sales enablement for organizations and the customers they serve, and show how to build a team and program from the ground up. Plus, learn how to assess and enhance your sales enablement program to continuously drive sales results. Umfang: 00:26:52.00
Inhalt: As a sales professional, you probably know your product inside and out. But success in sales requires more than just technical know-how. Soft skills-those tough-to-define relational skills that help you earn your customer''s trust-are equally essential to your bottom line. In this course, business strategist and instructor Meridith Elliott Powell covers soft skills in depth, sharing strategies that can help you bolster your emotional intelligence and communicate more effectively with prospects. Meridith begins by explaining why soft skills are crucial to sales success. She then dives into some of the most essential soft sales skills, including building connections, listening, and selling with greater emotional intelligence. Throughout the course, Meridith also uses real-world scenarios that help illustrate soft skills in action. Umfang: 01:06:08.00
Inhalt: Strategic planning is key to successful business development. If you plunge forward without clearly defining your goals and how you'll meet them, you run the risk of misplacing your energy and failing to make the kind of progress you envisioned. In this course, Meridith Powell shares how to use strategic planning to work smarter as you develop your business. Learn how to clearly define the long-term goal you want to accomplish, build your strategic planning team, and create a vision, mission, and purpose statement. Plus, learn how to create strategic initiatives, implement your plan, and assess the progress that you're making (or not making) towards your goals. Umfang: 01:02:08.00
Inhalt: One of the most challenging parts of being a consultant is you''re in business for yourself. So, when it comes to making sales, you''re in the driver''s seat. That''s why you need a sales system that''s easy to implement, and more importantly, one that will help you use your natural consulting talents to fill your sales funnel. In this course, sales strategist and instructor Meridith Elliott Powell spells out how to create and implement a strong sales system that helps you grow your consulting practice. Discover how to design a sales conversation, create a compelling value proposition, identify and respond to objections, and more. Umfang: 01:06:28.00
Inhalt: Clean URLs are great. They're elegant, easier to remember, and more user friendly than dynamic URLs. But the primary reason to use clean URLs is for SEO: to make it easier for search engines to index your site. This translates to better search results and increased page visits. Find out how to reap the benefits of clean URLs in your PHP code, in this course with PHP expert David Powers. Rather than checking URLs individually, David shows how to evaluate and update them sitewide with the Apache mod_rewrite module. Watch these tutorials to learn how to enable mod_rewrite on your server, understand the structure of mod_rewrite rules, remove unnecessary file extensions, convert query strings into readable numbers and text, and use rewrite maps to look up complex values without regular expressions. Plus, learn how to enhance search results and provide searchers with links to specific parts of a webpage. Umfang: 01:36:52.00
Inhalt: Discover the new features in Adobe Dreamweaver CC, the powerful web development and design software. This course covers the enhancements and additional tools added in the 2017 and 2018 MAX versions of Dreamweaver CC. David Powers begins with the streamlined Find and Replace bar, which is designed for quick find and replace operations. He also shows how to use find and replace in multiple documents, including advanced operations on a specific tag, as well as finding and selecting multiple elements in Code view. Next, he covers PHP support, explaining that Dreamweaver now supports PHP 7.1, and showing how to set the default version of PHP in Preferences, as well as how to set the version of PHP for an individual site. He wraps up with an overview of Dreamweaver CC 2018 MAX and the new undocking feature for Windows. Umfang: 02:54:10.00
Inhalt: Now that PHP has true object-oriented capabilities, it's best practice to access databases using PDO (PHP Data Objects) and MySQLi. These methods produce database-neutral code that works with over a dozen systems, including MySQL, SQL Server, PostgreSQL, and SQLite. Learn how to use PDO and MySQLi to perform basic select, insert, update, and delete operations; improve security with prepared statements; and use transactions to execute multiple queries simultaneously. Author David Powers also covers advanced topics like instantiating custom objects, and compares PDO to MySQLi so you can decide which method is right for you. Umfang: 03:47:30.00
Inhalt: The Standard PHP Library (SPL) is a collection of useful classes for traversing, filtering, and sorting data and objects. One of its main features is the iterator, which provide easy access to arrays, trees, and directory listings. In this course, David Powers reviews using these iterators to explore the file system, and combining iterators in order to edit and manage specific types of files. He'll show how to load XML and JSON data, convert arrays into nested lists, and work with data structures such as doubly linked lists, queues, and heaps. Start learning how to put SPL into practice, and extend the power of your PHP applications. Umfang: 03:24:29.00
Inhalt: PHP is the most popular server-side language used to build dynamic websites, and though it is not especially difficult to use, nonprogrammers often find it intimidating. This introductory workshop from David Powers is designed to change that by teaching you PHP through a series of clear, focused, easy-to-follow lessons. After briefly explaining what PHP is and how it integrates with HTML, David introduces the features of the language. He covers variables, conditional statements, calculations, loops, and functions, as well as server-side includes and error handing, in a series of hands-on exercises. He then moves to a larger project that involves building a script to validate and email user input from an online form. By following along, you'll come to understand the value of creating reusable code, the importance of PHP security, and how to deal with multiple-choice form fields. Umfang: 06:57:40.00
Inhalt: Bootstrap-the popular HTML, CSS, and JavaScript framework for building responsive mobile-first websites-has been fully integrated into Dreamweaver CC 2015. The combo puts responsive web design within reach of all Creative Cloud members. This project-based course will show you how to define a Bootstrap layout grid in Dreamweaver, and build a responsive webpage using Bootstrap components and Dreamweaver's column tools. Author David Powers also shows how to add a hero image to your front page, create placeholder content with the text editor Emmet, and go straight to the DOM to move page elements around, avoiding the need to restructure the HTML. Umfang: 02:10:42.00
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