Inhalt: Anyone who needs to interpret financial statements or communicate financial results needs a solid understanding of financial accounting. This comprehensive, self-contained training course is designed to give business professionals-including managers, analysts, and entrepreneurs-the confidence they need to use financial data to drive strategic decision-making. Professors Jim Stice and Earl Kay Stice use actual reports from real-world companies like Microsoft and Walmart to drive home ideas such as the difference between net income and cash flow and why the credits and debits system is so important to everyday accounting. They help you understand assets and liabilities; interpret balance sheets, income statements, and statement of cash flows; evaluate and adjust journal entries; and prepare your own financial statements. This is an MBA-level course, layered with case studies and insights that will help you bridge the gap between the academics of accounting and its real-world application. Stay tuned for Part 2 of the training series, which covers ratio analysis, forecasting, and business valuation. Umfang: 03:29:03.00
Inhalt: A contabilidade usa informações financeiras do passado para tomar decisões no presente e mudar o futuro. Este curso oferece uma introdução aos quatro tipos básicos de contabilidade - escrituração contábil, contabilidade financeira, gerencial e tributária - e explica a relação entre contabilidade, tomada de decisão, desempenho do negócio e saúde financeira. Os professores de contabilidade Jim e Kay Stice exploram as três principais demonstrações financeiras, usando exemplos reais de empresas como o Walmart. Eles mostram como as firmas usam a contabilidade gerencial para criar orçamentos e determinar o custo dos produtos e explicam como os impostos, deduções fiscais e créditos tributários são calculados nos Estados Unidos. O curso é independente, não há pré-requisitos ou conhecimento especializado necessário para fazê-lo. No final, você entenderá melhor a contabilidade e como ela afeta os negócios e as finanças pessoais. Umfang: 01:57:37
Inhalt: Business leaders eying risky investments have no more ability to peer into the future than the average family deciding on a home. They do, however, have time-tested strategies-including the calculation and consideration of net present value (NPV) and internal rate of return (IRR)-to help them structure their long-term decisions. In this course, accounting and finance professors Jim and Kay Stice delve into these concepts, explaining how calculating NPV and IRR, as well as applying the foundations of the time value of money, can help businesses make smart decisions. Jim and Kay cover the importance of determining the amount, timing, and riskiness of future cash flows when deciding whether to undertake a long-term project. They also discuss how to construct a capital budgeting analysis, calculate NPV and IRR, assess opportunity costs, and more. Along the way, they provide lighthearted, practical examples that illuminate how each concept plays out in the real world. Umfang: 01:42:10
Inhalt: Finanzwesen existiert in der realen Welt. Finanzen betreffen jeden: Einzelne und Familien, Unternehmen und Regierungen. Finanzwesen klingt kompliziert, aber im Kern dreht es sich darum zu entscheiden, was Sie kaufen, woher Sie das Geld dafür bekommen und wie Sie das, was Sie besitzen, gut verwalten. In diesem Kurs geben zwei Wirtschaftsprofessoren der Brigham Young University, die Brüder Jim und Kay Stice, einen Gesamtüberblick über das Thema Finanzwesen. Von der Bilanz bis zum Derivate- und Wertpapierhandel wird alles angesprochen. Darunter auch Fragen wie "Was ist der Unterschied zwischen kurzfristigem Finanzmanagement und langfristiger Finanzierung?" und "Was ist der Unterschied zwischen einer klassischen Bank, einer Investmentbank und einem Investmentfonds?". Der Kurs gibt Einblick in die Finanzberichte von Unternehmen wie Walmart und Toys"R"Us, die Börsengänge von Microsoft und Facebook sowie in die Daten, die in persönliche Finanzentscheidungen wie die Anschaffung eines Autos einfließen. (Übersetzung des Kurses aus dem Englischen: Dorothea Heymann-Reder) Umfang: 02:33:16
Inhalt: If you''re looking to grow your career and take on greater responsibility within your organization, you''ll need to demonstrate a basic understanding of financial management-even if you''re not in a financial role. You don''t have to be a numbers person! You just have to appreciate their role in business. In this course, accounting professor Jim Stice helps you develop the financial acumen necessary to interpret financial reports and make decisions based on available data, manage inventory and receivables, create an accurate budget, and cost a product or service. Plus, learn how to analyze your customers, understand your income taxes, and communicate your contribution to the bottom line. Umfang: 01:23:29.00
Inhalt: Accounting uses financial information from the past to make decisions in the present to change the future. This course provides an introduction to the four basic types of accounting-bookkeeping and financial, managerial, and tax accounting-and explains the links between accounting, decision-making, business performance, and financial health. Accounting professors Jim and Kay Stice review the three primary financial statements, using actual examples from companies like Walmart. They show how businesses use managerial accounting to build budgets and determine the cost of products, and explain how income taxes, credits, and deductions are calculated in the United States. The course is self-contained; there are no prerequisites or specialized knowledge required to follow along. By the end, you should have a better understanding of accounting and how it affects your business or personal finance. Umfang: 02:00:57.00
Inhalt: Businesses can't operate unless they know if they're in the red or black. Without an accurate financial picture, you can't make purchasing, hiring, or any other important decisions. Financial accounting is the set of tools and techniques used to accurately gauge and report on the financial health of a company. In this course, finance professors Jim Stice and Earl Kay Stice teach you the basics. Get an overview of key financial statements, including the balance sheet and income statement, and the mechanics of accounting. Review some the current issues and emerging trends facing financial accountants, such as revenue recognition and tax deferral. Plus, learn how to read and analyze financial statements from publicly traded companies in order to ascertain company performance and value. Umfang: 01:49:20.00
Inhalt: There''s a critical link between an organization''s goals and its performance metrics. A beautiful mission statement is nothing without specific, actionable measures that provide incentives to succeed. These actionable numeric measures are called key performance indicators (KPIs) and can be organized into a structure called the balanced scorecard. The scorecard helps you quantify business performance over time: weeks, months, quarters, or even years. In this course, accounting professors Jim and Kay Stice explain what KPIs your business should consider in a balanced scorecard, from financial goals to employee and customer satisfaction. They describe how to craft a clear mission statement that complements your KPIs, and how to tie performance to incentives. Plus, get a look at KPIs in action, as Jim and Kay break down a case study examining a trucking company''s balanced scorecard. Umfang: 01:17:28.00
Inhalt: Knowingly-or unknowingly-reporting fraudulent information in your financial statements can lead to catastrophic consequences for your business. To prevent fraud, you need a series of internal controls, including a top-down control environment, physical controls, and ongoing monitoring. This course teaches you how to use these internal controls to increase the integrity of your financial statements. Professors Jim and Kay Stice take a look at the types of financial reporting problems that can occur and safeguards to minimize them. They also discuss the impact of Sarbanes-Oxley (SOX), and the compliance requirements for U.S. businesses that fall under the act. Plus, find out how the Securities and Exchange Commission enforces accurate financial reporting in the securities market and beyond. Note: This course does not satisfy compliance training requirements for SOX. Umfang: 01:46:14.00
Inhalt: Financial reports are not just summaries of the past-they also include predictions for the future. In fact, most financial institutions are more interested in future performance than historical trends. Banks want to know your future cash flow; investors want to know future profits. In this course, Jim and Kay Stice explains how to create forecasted financial statements for your company. Learn how to use past data such as cost of goods sold, depreciation expenses, and levels of inventory, and understand what caused those numbers to fluctuate over time. Then you can learn how to use the information as the basis for forecasting, applying a simple but powerful equation: assets = liability + equity. You get hands-on practice building three different documents: a forecasted income statement, a forecasted balance sheet, and a forecasted statement of cash flow. Throughout the course, Jim and Kay use famous business cases-like Home Depot's 1985 cash-flow crisis-to illustrate the importance of accurate financial forecasts and their impact on business decisions. Umfang: 01:53:53.00
Inhalt: Starting a business can be pricey. Breakeven analysis and cost-volume-profit analysis will help you understand when-and if-your business will start to recover those costs and begin making a profit. Understanding your breakeven point will help you to determine how much you need in revenue to keep your business going. Accounting professors Jim and Kay Stice walk through the breakeven equation, and cover types of costs, contribution margin, breakeven point, and net income. They also explain what each term means, and the importance of each, and offer examples from popular real-world companies. Want to learn more? Learn about three types of accounting-financial, managerial, and income tax-in their Accounting Fundamentals course. Umfang: 01:23:41.00
Inhalt: Explore how accountants handle leases and the corresponding assets and liabilities, and learn about the impact of the 2019 Financial Accounting Standards Board (FASB) lease rules. Instructors Jim and Earl Kay Stice give an overview of leasing versus buying, and discuss different ways to finance assets before giving a quick history of lease accounting and the FASB financial standards. They then cover how the 2019 FASB rules affect the way organizations account for leases, and address transition difficulties. Umfang: 01:43:49.00
Inhalt: While their products and services may differ wildly, successful companies have at least one thing in common: they''re savvy with a financial report. Financial statements and reports allow accounting and finance professionals to peer into the inner workings of their organization, pinpointing key areas of risk before they evolve into issues that steer the company off course. In this course-the second installment in the Financial Accounting series-accounting professors Jim and Kay Stice take a deeper dive into the world of financial accounting. Jim and Kay discuss financial ratio analysis, cash flow analysis, forecasting financial statements, business valuation, and more. To wrap up the course, they use the different models covered in the course to estimate the value of McDonalds. Umfang: 03:17:24.00
Inhalt: Learn how understanding the time value of money can help you figure out loan payments, save for college and retirement, rent or buy a house, lease or purchase a car, and make long-term business decisions. Accounting professors Jim and Kay Stice explain the linked concepts of the time value of money and compound interest, show you how to calculate the time value of money in Microsoft Excel or on a calculator, and how to apply the time value of money to a variety of personal and professional financial scenarios. Learn more about interest rates and investments in the Stices' Finance Foundations course. Umfang: 01:36:49
Inhalt: Marketers have five generations to reach with each campaign: traditionalists, baby boomers, Generation X, millennials, and now Generation Z. Gen Zers are significantly different than predecessors: more realistic, competitive, and motivated. So how are marketers going to adapt to the needs of this up-and-coming generation? Learn from experts David Stillman and Jonah Stillman, a father and son team spanning Gen X and Gen Z, about who Gen Z is and how you can adapt your marketing campaigns to target this savvy new audience. Explore the seven key traits of Gen Z and discover where members shop, how they use social media, why they want to be aligned with winning brands, and more. Using David and Jonah's tips, you'll be better prepared to market to this incredibly unique and diverse generation. Umfang: 00:28:51.00
Inhalt: Today's managers understand the importance of bridging generation gaps-uniting traditionalists, baby boomers, Generation X, and millennials. But many fail to recognize that a new generation is here. Generation Z is significantly different than its predecessors: more realistic, competitive, and motivated. So how are managers going to adapt to the needs of these workers and future leaders? Join experts David Stillman and Jonah Stillman, a father and son team spanning Gen X and Gen Z, to learn what makes Gen Z unique as employees. Explore how Gen Z communicates, collaborates, receives feedback, and derives value from work. Using David and Jonah's tips, you'll be better prepared to recruit, retain, and manage this incredibly unique and diverse generation. Umfang: 00:32:27.00
Inhalt: Registering a copyright to a song is not the easiest process, but it''s helpful for songwriters. It preserves your legal claims to songs and your ability to monetize them. In this course, Rich Stim provides essential guidance to navigate the process and understand the main language, concepts, and business aspects of music copyright. Rich starts by defining what a song copyright and a sound recording copyright are-and how they''re different. He defines who owns a song, and how to sort out contributions from multiple writers of the same song. Then he explains how to get a copyright registration using the U.S. Copyright Office''s online application process. The course wraps up by discussing possible objections that copyright examiners may have, as well as what to do to maintain your copyright and correct any errors that crop up. DISCLAIMER: This course is taught by an attorney (or other instructor) and addresses US law concepts that may not apply in all countries. Neither LinkedIn (including Lynda.com) nor the instructor represents you and they are not giving legal advice. The information conveyed through this course is akin to a college or law school course; it is not intended to give legal advice, but instead to communicate information to help viewers understand the basics of the topic presented. The views (and legal interpretations) presented in this course do not necessarily represent the views of LinkedIn or Lynda.com. Umfang: 01:07:15.00
Inhalt: Any band can encounter problems such as financial mismanagement and contract disputes. Learn to avoid the major music business pitfalls that can break bands apart in this course with Richard Stim, attorney and music law specialist. It starts with what it means to be the manager of a band, and what types of business structures are available for bands. Once you''ve decided on a business structure, you can create a band partnership agreement that covers voting rights, postbreakup scenarios, new members, and terms for resolving disputes. Richard also exposes potential sources of disputes, like ownership of the band name, songs, equipment, and recordings. He includes advice on negotiating solid band contracts and managing financial basics: taxes, income, cash flow, and bookkeeping. Finally, he''ll address how to protect your work, including your copyrights, band name, and songs, and explains how to find a lawyer-and save money on attorney fees. DISCLAIMER: This course is taught by an attorney (or other instructor) and addresses US law concepts that may not apply in all countries. Neither LinkedIn (including Lynda.com) nor the instructor represents you and they are not giving legal advice. The information conveyed through this course is akin to a college or law school course; it is not intended to give legal advice, but instead to communicate information to help viewers understand the basics of the topic presented. The views (and legal interpretations) presented in this course do not necessarily represent the views of LinkedIn or Lynda.com. Umfang: 00:58:49.00
Inhalt: Music contracts are tricky, but you''re more likely to have a successful career in the music business if you can understand and negotiate their terms. In this course, author and attorney Rich Stim covers the main language, concepts, clauses, and stipulations in four major types of contracts: recording, management, performance, and rights agreements. For example, when it comes to record contracts, it''s important to know how advances and royalties work, how to maintain creative control, and what happens when a member leaves a band. Rich also tackles management contracts, describing what managers can do for you-and what to do when you need to let them go. Next, he explores the basic terms, riders, and payment options in performance contracts. Then learn about releases, artwork permissions, publishing and producer agreements, and other types of legal arrangements. Rich wraps up the course with a discussion of oral agreements, attorney fees and roles, and five basic rules worth remembering for every music contract. DISCLAIMER: This course is taught by an attorney (or other instructor) and addresses US law concepts that may not apply in all countries. Neither LinkedIn (including Lynda.com) nor the instructor represents you and they are not giving legal advice. The information conveyed through this course is akin to a college or law school course; it is not intended to give legal advice, but instead to communicate information to help viewers understand the basics of the topic presented. The views (and legal interpretations) presented in this course do not necessarily represent the views of LinkedIn or Lynda.com. Umfang: 01:40:24.00
Inhalt: Podcasting is a great way to express yourself and connect with fans, but problems can arise when you''re discussing provocative people and controversial issues (or using someone else''s copyrighted content). In this course, author Rich Stim covers the legal and business issues associated with podcasting. He covers what you can and can''t use in your podcasts-to stay on the right side of the law. Rich also explains how to avoid disputes over your podcast, and addresses concerns about running a podcast business: generating an income, branching out when you need to hire help, paying taxes, and protecting your content with trademarks and copyrights. DISCLAIMER: This course is taught by an attorney (or other instructor) and addresses US law concepts that may not apply in all countries. Neither LinkedIn (including Lynda.com) nor the instructor represents you and they are not giving legal advice. The information conveyed through this course is akin to a college or law school course; it is not intended to give legal advice, but instead to communicate information to help viewers understand the basics of the topic presented. The views (and legal interpretations) presented in this course do not necessarily represent the views of LinkedIn or Lynda.com. Umfang: 01:05:44.00
Inhalt: Most musicians count themselves lucky to make money at a career they love. But income means taxes, and taxes can lead to many questions. What exactly counts as income? What can you write off? What happens if you get audited? In this music business course, author Rich Stim covers the most important tax issues for musicians. He starts with the basics: determining if music is a hobby or a business for you and how that affects your deductions. He then discusses money and the sources that determine gross income. From there, he shows the items you can deduct from your gross income-mileage, studio spaces, touring expenses, and other miscellaneous deductions-that can add up to big savings. Next, he covers the different tax rules for individual musicians, bands, general partnerships, LLCs, and corporations, and explains how to get an Employer Identification Number (EIN) when you need one. Finally, Rich navigates through the tax forms, including Form 1040, Schedule A, Schedule C, Schedule SE, Schedule K-1 (Form 1065), Form 4562, Form 8829, and Form 2016, and provides advice on hiring a tax preparer or going the DIY route with tax software. DISCLAIMER: This course is taught by an attorney (or other instructor) and addresses US law concepts that may not apply in all countries. Neither LinkedIn (including Lynda.com) nor the instructor represents you and they are not giving legal advice. The information conveyed through this course is akin to a college or law school course; it is not intended to give legal advice, but instead to communicate information to help viewers understand the basics of the topic presented. The views (and legal interpretations) presented in this course do not necessarily represent the views of LinkedIn or Lynda.com. Umfang: 00:56:24.00
Inhalt: Mapping is a method to externalize information and build shared understanding. Take a deep dive into the various project mapping types that can help inform and shape your user experience (UX) design projects. Instructor Amanda Stockwell explores empathy maps, journey maps, experience maps, and other types of maps to represent user paths and the context and interactions you plan to build into your projects. Plus, learn how to choose the mapping type that works best for your organization and find the most effective ways to share them with colleagues and clients. Umfang: 00:28:04.00
Inhalt: You've gathered data from interviews, usability tests, and other UX research efforts. Now what? In this course, instructor Amanda Stockwell shows how to turn this raw data into powerful insights, exploring best practices and methodologies for analyzing research data to inform and guide your UX design projects. Amanda covers a framework for setting appropriate objectives for your research, as well as how to create hypotheses. She goes over both qualitative and quantitative data, highlighting their individual strengths as data sources, and shows how to analyze and draw conclusions from qualitative data. Along the way, she shares practical examples and advice that can help you apply each concept in your own practice. Umfang: 00:25:07
Inhalt: Validate your ideas faster using the lean startup methodology-a tried and true approach to rapid product development. This course provides an overview of the lean startup approach and detailed instructions for applying it to your work, no matter what sort of organization you're in. Instructor Amanda Stockwell explains how to build an effective experiment from the start by examining the underlying assumption and priorities, how to write an effective hypothesis and conduct testing on your MVP, and how to get the most value from your experiments, whether you stay the course or pivot to another idea. Umfang: 00:36:40.00
Inhalt: Get an in-depth introduction to card sorting, a UX research technique that helps you understand how users categorize information. By using card sort results to inform your designs, you can create websites or products that are intuitive and easy to navigate. In this course, Amanda Stockwell helps you grasp the fundamentals of planning, executing, and analyzing a card sort. After providing an overview of this UX research technique and going into the different types of card sorting, Amanda shows how to prepare your content to ensure that you get the best card sort results. She also covers finding, selecting, and screening participants, running sessions, analyzing data, and sharing your results. Umfang: 00:40:47.00
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