Inhalt: Discover what the most successful marketers know about connecting with customers and building brands. This collection of marketing tips starts with guru David Edelman's take on journey-based marketing. He challenges company leaders to rethink targets, increase speed, and redesign internal structures. Next, Shane Snow discusses techniques for building an audience and mastering content marketing in the sharing economy by focusing on giving. Finally, executive Mollie Spillman provides guidance on determining the key performance indicators (KPIs) that will measure the effectiveness of your marketing over time, and monitoring and responding to consumer reactions in real time. Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:32:01
Inhalt: The path of any relationship, career, or business is filled with negotiations large and small. Trouble comes when we approach these as zero-sum games and focus solely on protecting our interests. The outcome of a successful negotiation will always be a compromise of some kind. The object-for each side-is to achieve as many of your goals as possible while minimizing unwelcome concessions. To "win," it's crucial to understand how the other side thinks, what they want, and what they fear. This course, taught by some of the world's top negotiators and those who have studied them-investigate journalist Ronan Farrow, FBI negotiator Chris Voss, and more-trains you to use empathy and game theory to achieve the best possible outcome for everyone involved. This course includes videos from: Ronan Farrow, Pulitzer Prize-winning investigative journalist Chris Voss, former hostage negotiator for the Federal Bureau of Investigation Amaryllis Fox, former CIA officer and current writer, television host, and peace activist Reza Aslan, renowned writer, commentator, professor, producer, and scholar of religion Kevin Zollman, associate professor of philosophy at Carnegie Mellon University Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:23:06.00
Inhalt: "Diversity and inclusion" has become such a familiar phrase that it's easy to lose sight of what it means. Workplaces that incorporate a wide range of human experience-across gender, culture, age, sexual orientation, and other differences-are more adaptable and more innovative places to work than their more homogeneous competitors. Not surprisingly, they do better on recruitment, retention, productivity-basically any measure of success you can think of. This course explains how to improve your organization''s diversity and inclusion by thoughtfully examining the challenges and opportunities they present. Learn how to support a diverse workforce through wise management, carefully structured conversations, and a culture designed to celebrate the unique value of each team member. This course includes videos from: Jane Hyun, an internationally renowned executive coach and leadership strategist Kathryn Minshew, founder and CEO of The Muse, a career discovery platform Wendy Luhabe, South African social entrepreneur Nilofer Merchant, marketing expert and TED speaker ("Sitting Is the Smoking of Our Generation") Claire Groen, vice president of litigation and deputy general counsel at Amway Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:33:11.00
Inhalt: Learn how to tell compelling stories about your brand. This collection of marketing tips is focused on the intersection of storytelling and business. Five industry experts present advice that can help you earn and win market share. Beth Comstock explains how every employee-not just those in marketing-should use the power of story. Serial entrepreneur Oliver Luckett explains why a personal approach can help you publish content that matters. Contently cofounder Shane Snow offers his best tips for building a loyal audience through strong content offerings, while creative director Ken Segall explores some of Steve Jobs' lessons about how to build a successful and lasting brand. Lastly, Chip Conley, founder and CEO of Joie de Vivre Hospitality, explores two ways in which you can create evangelical customers to replace traditional advertising. Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:24:52
Inhalt: Explore how you can blend your divided thinking and flourish more completely at work. Join prominent consultants and authors Gish Jen, Dan Pink, Kelly McGonigal, and Dorie Clark for insights on how to lead an enriching life. Learn about embracing ambi-dependence, both your independence and interdependence. Find out about the benefits of ambiversion, being both introverted and extraverted. Hear how role redesign can help you to use job stress to your advantage. Discover how pursuing passion projects outside of work can actually bolster your career rather than detract from it. The experts explain how to leverage these and other seemingly counterintuitive endeavors and traits of successful people. Umfang: 00:20:52
Inhalt: There''s no set recipe for building a thriving business. But there are a few general strategies and best practices that can help entrepreneurs of all stripes mitigate risk and build a compelling brand. In this course, learn some of these best practices from business leaders in many different roles, from Spanx founder Sara Blakely to astronaut Chris Hadfield. Learn how a small startup can grow on a low budget by utilizing customers as a research and marketing tool; how to keep your brand from becoming permanently trapped in a narrow niche; how to develop an approach for evaluating the objectives and aspirations of potential investors; and more. This course includes videos from: Sara Blakely, founder and owner of Spanx Tim Ferriss, podcaster and author (The 4-Hour Workweek and Tools of Titans) Chip Conley, best-selling author, founder of the Modern Elder Academy Chris Hadfield, Canadian astronaut Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:24:12
Inhalt: Finding your calling-something that brings you joy, fulfillment, and a steady income-is no easy feat. To get on the right path, you must both look inward and consider the advice of mentors and other trusted advisors. In this course, get practical strategies designed to help you find your path, discover your talents, leverage your connections, and uncover opportunities for pursuing what you love. Tune in to get advice from innovative investors like Tim Ferriss and Peter Thiel, as well as thought leaders like Sir Ken Robinson. Discover why success comes from going off track, how to start conversations with people you admire, how to begin your quest of self-actualization, and more. This course includes videos from: Sir Ken Robinson, PhD, leader in the development of creativity, innovation, and HR Peter Thiel, entrepreneur, hedge fund manager, and venture capitalist Tim Ferriss, podcaster and author (The 4-Hour Workweek and Tools of Titans) Robert Greene, author and public speaker Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:33:00
Inhalt: Key performance indicators (KPIs) must be properly aligned to a company's strategic objectives to drive an organization forward. Leaders that leave their managers to track dated or vague KPIs do their teams a disservice. In this course, Michael Schrage-who has served as an advisor on innovation issues to companies like Google and Procter & Gamble-shares his take on how to create KPIs that set your teams up for future success. Michael details the negative impact that obsolete KPIs can have on an organization. He also covers how to avoid out-of-touch KPIs by constantly scanning emerging trends in your market for opportunities and potential threats, balance the tensions between different KPIs, and evaluate the degree to which your KPIs are tied to your organization's goals. Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:28:27
Inhalt: Want to be more productive? Researchers tell us it's the small stuff that leads to big changes over time. Learn how to develop a productivity regimen using time-tested strategies for making incremental but powerful changes: goal setting, habit formation, and honest self-assessment. This course brings together lessons from influencers like NBA champion Shane Battier and productivity expert Gretchen Rubin, who offer proven strategies for foundational behavioral change. Unlock your productivity with these tips and tricks for taking the small steps that lead to big transformations. This course includes videos from: Shane Battier, retired NBA player and ESPN commentator Dan Ariely, professor of psychology and behavioral economics at Duke University Charles Duhigg, Pulitzer Prize-winning investigative reporter for The New York Times Gretchen Rubin, bestselling author Carson Tate, author and productivity consultant Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:27:30.00
Inhalt: Nurturing talent and communicating effectively is a challenge in organizations of any size. But in large companies, conveying a unified message-particularly when you're navigating a change within your organization-is particularly difficult. In this course, learn how to successfully implement change within an organization by optimizing how you communicate, putting talent first, and uniting disparate teams. Get tips from variety of experts-from Nancy Duarte, the principal at Duarte, Inc., to retired United States Army general Stanley McChrystal-on how to use symbols, stories, and ceremonies as communication devices, as well as how to optimize your communication channels across working groups, business units, and divisions. Plus, explore what a talent-centered organization looks like in practice, as well as how to overcome interdepartmental power dynamics by forming teams to tackle specific content areas and establish buy-in. This course includes videos from: Ram Charan, business advisor, author, and speaker Nancy Duarte, principal at Duarte, Inc. Ralph Rivera, former director of BBC Digital Stanley McChrystal, retired United States Army general Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:29:15
Inhalt: The success of a product or service goes beyond the bottom line. Customer satisfaction should be the primary goal of any business. Design thinking is a tool that leading organizations use to put their customer first. In this course, leaders from companies like Procter & Gamble, Spanx, and Netflix explain how to apply a design thinker's methods to customer experience and product development. Learn how to embrace empathy, prototype early and often, differentiate your product, and appreciate failure. Plus, get tips to incorporate design thinking into your everyday life. This course includes videos from: A.G. Lafley, president and CEO of Procter & Gamble Tim Brown, CEO of IDEO.org and a leading voice on the value of design thinking Sara Blakely, founder and owner of Spanx Todd Yellin, vice president of product innovation at Netflix Matt Dixon, global head of salesforce effectiveness at Korn/Ferry International Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:27:08.00
Inhalt: While management is driven by goals and vision, managing is about people. Effective managers understand themselves and their team members. This understanding facilitates communication, motivation, and successful collaboration. In this course, leadership experts-like former NBA commissioner David Stern and bestselling author David Pink-explain how to best motivate your team. Discover how to identify and work with different personality types and structure teams that balance autonomy with accountability. Learn how to recognize four common communication styles, micromanage selectively, increase low motivation, and develop mediocre employees into high performers. By the end, you'll have the tools you need to graduate from a manager to a true leader who can develop your team's talent and performance. This course includes videos from: David Stern, former NBA commissioner Linda A. Hill, professor at Harvard Business School Carson Tate, author and productivity consultant (Work Simply) Daniel H. Pink, bestselling author (Drive and A Whole New Mind) Lisa Bodell, CEO of FutureThink Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:24:15.00
Inhalt: At every stage of your career and in every professional role, feedback is tricky. Giving it in such a way that it's accurate, openly received, and effective. Taking it in without unnecessary anxiety or defensiveness. But regardless of your role, having a coach in your corner is an invaluable asset. This course teaches you how to give and receive feedback in ways that benefit the professional growth of the individual and the organization, leading to more creativity and innovation. Instructors like Tim Harford, the "Undercover Economist," and Harvard Law lecturer Sheila Heen, explain how you can coach others effectively, give unbiased and useful feedback, and understand feedback as essential to growth. This course includes videos from: Robert S. Kaplan, president of the Federal Reserve Bank of Dallas Michelle Tillis Lederman, author focusing on workplace communications and relationships Sheila Heen, partner at Triad Consulting Group and lecturer at Harvard Law School Valerie Purdie Greenaway, director of the Laboratory of Intergroup Relations and the Social Mind Tim Harford, economist, author, columnist for the Financial Times Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:28:43.00
Inhalt: Volatile. Uncertain. Complex. Ambiguous. Sound familiar? That's the experience of living and doing business in the 21st century. But because these conditions (VUCA) can trigger fear, businesses and individuals often respond counterproductively-becoming more rigid and hierarchical when what's needed is agility and adaptability. In this course you can discover techniques to make your teams more agile, creative, and united by learning first hand from NASA astronauts and military veterans like General Stanley A. McChrystal-professionals who are all about responding effectively to VUCA environments. Get tips to structure your organizations and teams to handle rapid change and creatively solve complex problems under impossible conditions. Plus, listen to FutureThink CEO Lisa Bodell explain her toolkit for inspiring agile thinking-including a "wildcards" exercise to encourage your team to skillfully pivot, rather than respond chaotically to change. This course includes videos from: Stanley Allen McChrystal, retired United States Army general Chris Fussell, chief growth officer at McChrystal Group Brent Gleeson, decorated Navy SEAL combat veteran, consultant, speaker, and author Scott Parazynski, US astronaut Lisa Bodell, founder and CEO of FutureThink Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:27:49.00
Inhalt: When you think about a "career" in the abstract, it seems like a very linear thing-one step leading to the next in a causal chain that adds up to success or failure. That's not how it works, of course. A career is a series of decisions, big and small. Even a successful career can take many wrong turns along the way. However, a master plan and smaller-scale goal setting can significantly increase your chances of moving in the right direction. This course teaches you how to formulate the grand plan and assess risk and reward at every stage, evaluating each decision in detail. A diverse range of experts, from Tim Ferriss to Deepak Chopra, explain this mindset-shifting, holistic approach to career development. Leverage their hard-earned wisdom to make the right choices, mitigate risk, and build the networks of trust that will support you throughout your career. This course includes videos from: Deepak Chopra, medical doctor, public speaker, and author of more than 80 books Sarah Robb O'Hagan, executive, activist, entrepreneur, and the CEO of Flywheel Sports Dorie Clark, marketing strategy consultant, professional speaker, and author (Reinventing You) Stephen Miles, founder and CEO of The Miles Group Tim Ferriss, podcaster and author (The 4-Hour Workweek and Tools of Titans) Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:22:54.00
Inhalt: Good leaders are rare. Why? Because there's a common misconception that leadership is an innate quality and that it's about dominating and directing others. Good leadership, in fact, is a collaborative learning process. Yes, you're responsible for the galvanizing vision and for keeping the team focused and motivated, but most of the work is about delegating, listening, managing stress, and adapting. This course offers proven frameworks for thinking about leadership and strategies for training yourself to lead more effectively-throughout your career. Leaders and executives such as Robert S. Kaplan and Stephen Miles explain how to identify your leadership style, identify areas for growth, communicate a vision, prioritize, effectively manage stress, and learn from failure. This course includes videos from: Dan Pontefract, author and chief envisioner at TELUS Robert S. Kaplan, president of the Federal Reserve Bank of Dallas Stephen Miles, founder and CEO of The Miles Group Kelly McGonigal, health psychologist and author Alisa Cohn, executive coach Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:39:23.00
Inhalt: Decision-making is difficult in an uncertain world. When faced with complex problems, we have three powerful tools at our disposal: intuition, logic, and data. But as each tool on its own is flawed, the trick is knowing how to use them together. By asking the right questions, checking your own biases, designing a method of information-gathering to test your hypotheses, and using probabilistic reasoning to choose the best among several good options, you can make difficult decisions much easier. This course provides the tools and techniques you need to improve your decision-making skills over time and to support your team's ability to make high-risk group decisions. Learn how to identify common cognitive blind-spots, develop cogent hypotheses, remain open to a wide range of possible solutions, and choose wisely among them. This course includes videos from: Lawrence H. Summers, American economist and Harvard professor Timothy Geithner, president of Warburg Pincus, a Wall Street private equity firm Maria Konnikova, New York Times bestselling author (The Confidence Game) Michael Slaby, global leader in digital and social media strategy, technology, and data analytics Olivia "Liv" Boeree, poker player, TV presenter, and model Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:25:15.00
Inhalt: Great management is a delicate balance. You're responsible for setting and achieving certain goals, but the ways of getting there are as unpredictable as humans themselves. Your job is to create a structure within which your team members can collaborate, create, and stay collectively on track as you work together to build a whole greater than the sum of its parts. This involves careful planning, deliberate dialogue, honest self-assessment, and many other practices. In this course, get project management advice from real-world practitioners, including actor and director Stanley Tucci and Chief Rob Roy, an award-winning veteran of the US Navy. Learn how to balance vision and improvisation and manage complex projects with clarity of purpose and creative freedom. This course includes videos from: Stanley Tucci, actor, director, and film producer Carson Tate, consultant, author (Work Simply: Embracing the Power of Your Personal Productivity Style) Tim Sanders, author, speaker, and former Yahoo! executive Chief Rob Roy, former Navy SEAL Scott Parazynski, physician and former NASA astronaut Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:33:58.00
Inhalt: There is no way to win without appreciating your team members' unique strengths. Forgetting that teams are made of individuals with contrasting temperaments, talents, and skills is a surefire way to hire an unbalanced and ineffective workforce-and undercut the potential of your existing staff. Building a successful team is about balancing people's tendencies toward autonomy and social connection. Doing so successfully allows for creative tension, unlocks motivation, and promotes "flow states" in which teams adapt creatively to new challenges. In this course, leadership experts such as Richard Branson and Joel Peterson explain the best ways to build a winning team. Learn how to capitalize on qualities employees value the most-trust, freedom, and play-in order to build a high-performing and innovative organization. This course includes videos from: Richard Branson, entrepreneur, philanthropist, and founder of the Virgin Group Jim Collins, bestselling author (Good to Great and Built to Last) Joel Peterson, chairman of JetBlue Airways Steven Kotler, journalist, author, and director of research for the Flow Genome Project Jane McGonigal, researcher at the Institute for the Future and author (Reality Is Broken) Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:25:12.00
Inhalt: The martial language of business-all that talk about wins and crushing the competition-can be counterproductive and misleading. The truth is expertise and success are the result of learning. You don't have to beat your competitors; you can outlearn them. From adopting a healthy learning mindset, to understanding the cognitive processes of learning in the brain, to systematizing learning within your organization, this course teaches you the only skill you'll ever need to master: how to learn. A diverse range of experts, from Parks and Rec actor Nick Offerman to award-winning journalist and entrepreneur Shane Snow, explain how to arm yourself with the tools to understand how you and your organization learn and to take your own learning to the next level. This course includes videos from: Nick Offerman, writer, woodworker, and actor (Parks and Rec) Shane Snow, science and business journalist and the cofounder of Contently Barbara Oakley, professor of engineering at Oakland University in Rochester, MI John Seely Brown, former director of Xerox PARC and current USC advisor Jamie Wheal, leading expert on the neurophysiology of human performance, Flow Genome Project Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:27:34.00
Inhalt: The typical hiring process has very little to do with the job, unless the candidate is applying to be a professional interviewee. In this course, you'll learn how to recruit and evaluate candidates according to their leadership potential and suitability for the job at hand, creating a talent pipeline that grows with your company. Top HR and recruiting experts such as Josh Bersin and Kelly Palmer explain how to identify strong candidates in terms of competence, fit for the organization, and leadership ability. You can also learn the broad principles of designing a successful onboarding experience, which will make your hires feel welcomed, supported, and valued from day one. This course includes videos from: Josh Bersin, world-known industry analyst and founder of Bersin by Deloitte James Citrin, leader of the North American CEO Practice of Spencer Stuart Linda A. Hill, professor at Harvard Business School Jamie Wheal, leading expert on the neurophysiology of human performance, Flow Genome Project Kelly Palmer, thought leader on learning, business, and career development Note: This course was produced by Big Think. We are pleased to host this content in our library. Umfang: 00:24:27.00
Inhalt: Mit der OS X Server App rüsten Sie Ihren Yosemite-Mac für ein paar Euro zum Server auf. Marc Oliver Thoma zeigt Ihnen in diesem Video-Training zunächst, wie Sie die Server-App installieren und geht anschließend ausführlich auf die Nutzung der verschiedenen Serverdienste ein. Ob Benutzer- oder Netzwerkverwaltung, Datei- oder Mail-Server oder die Verwaltung von iOS-Geräten - hier sehen Sie Schritt für Schritt wie Sie vorgehen, um die Dienste der OS X Server App zu nutzen. Umfang: 05:35:05.00
Inhalt: Die InDesign-Neuerungen aller Updates in der Version CC 2017 sehen, verstehen und sofort in seiner eigenen Arbeit zum Einsatz bringen - darum geht es in diesem Video-Training. Marc Oliver Thoma zeigt Ihnen alle neuen Features direkt im praktischen Einsatz, sobald ein neues Update erscheint. Profitieren Sie schnellstmöglich davon! Umfang: 00:43:04.00
Inhalt: Kommunikative Zeichen können die Welt ein Stück weit verändern. Wie und Warum? Darum geht es in diesem Kurs. Verschaffen Sie sich einen Überblick über die Grundlagen der Kommunikation anhand von Beispielen Ihres sprachlichen und visuellen Alltags. Kommunikative Zeichen beschränken sich nicht auf das geschriebene oder gesprochene Wort. Logos und Flyer; Farben und Formen; Ihre Aussprache oder Wortwahl - ja, sogar Ihr Schweigen wird interpretiert. Um es mit Watzlawick zu sagen: "Man kann nicht nicht kommunizieren". Wie das zu verstehen ist und wie Sie dieses Verständnis für sich nutzen können, das erfahren Sie hier. Umfang: 00:56:12.00
Inhalt: Dieser Kurs richtet sich an alle, die mit InDesign bereits grundlegend umgehen können und sich nun an die Aufgabe heranwagen, umfangreiche Buchprojekte umzusetzen. Dafür gibt es in InDesign die Buchfunktion, mit der Sie viele Hunderte Seiten aus mehreren InDesign-Dateien zu einem Buch zusammenfassen können. Das ermöglicht Ihnen, Absatz-, Zeichen- und Objektformate über Dokumentgrenzen hinweg zu synchronisieren, Inhaltsverzeichnisse, Index und Querverweise zu erstellen. Mit den Tipps und Tricks aus diesem Kurs ist ein Buch schnell gesetzt und pünktlich im Druck! Umfang: 04:12:56.00
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